Energetic Marketing leader with experience managing loyalty marketing programs in the retail, travel and consumer packaged goods industries. Please contact me at laurelbot@gmail.com.As the Senior Director Loyalty Operations at One10 Marketing (formerly Aimia) I led cross functional teams in the successful implementation of employee and channel loyalty programs. I also developed and improved internal processes and operations to ensure efficiencies and while maintaining account profitability during the company's transition. Known for my 'client first' philosophy, focusing on customer engagement and satisfaction I led a team of more than 20 marketing and operations professionals to drive successful marketing program implementations through one to one and omni-channel strategies. Previously, I directed Fortune 500 accounts for Aimia (formerly Carlson Marketing). As an Account Supervisor I led acquisition and retention efforts for the Delta Air Lines SkyMiles Credit Card, including strategic communication planning and segmented messaging. Additionally, I led the development of more than 25 high level customer engagement events that drove incremental revenue and rewarded the "Delta Air Lines SkyMiles Medallion Members" with unique opportunities. Alongside the creative team, I partnered with Facebook and other strategic agencies to create a social app that transformed the way key members interacted with a consumer packaged goods brand. I drive change initiatives by collaborating cross-functionally, gathering and assimilating relevant data, creating thorough project plans, and leading teams to successfully execute. My colleagues appreciate my approach to developing strong partner relationships and communicating effectively across all levels of the organization.
Listed skills include Loyalty Marketing, Cross Functional Team Leadership, Loyalty Programs, Direct Marketing, and 17 others.
