Areas of expertise include: communications & marketing, and learning & teaching. Currently, I am the owner of Laurel Calabek Photography; I specialize in weddings, engagements, and lifestyle sessions. As a small business owner, I have learned: how to juggle multiple deadlines, become comfortable learning new technology, successfully market to new clients via social media ad copy on Facebook and Instagram channels, maintain my website, engage in key client communication throughout the wedding planning process (which can span a year or more), how to create graphics via Canva to use for various client guides, and using Mailchimp to successfully contact previous clients about business updates and photography sessions throughout the year. I also am a promotion analyst at Go Fish Digital, where I focus on creating tangential and branded ideas for clients in order to obtain quality backlinks. Previously, you could find me writing content for social media and traditional channels. I like leveraging the same content spun in different ways across multiple social media and traditional channels to provide businesses with unique opportunities to stretch their marketing budget and reach the largest possible audience.Before joining Crossroads, I worked as an intern at Mozilla Firefox. Through my social media internship, I assisted in the creation of content that was shared with more than 30 million people daily. I've helped manage Firefox’s social media channels and created a digital dashboard that graphically dissected data gathered from social media engagement. I also helped with the successful launch of Firefox OS in Uruguay, Brazil, Hungary, and Poland.I have a Bachelor of Arts in public relations, and a minor in English, from North Carolina State University.