Responsible for optimizing revenue by building effective growth strategies that empower the company to scale.

Expansion of prior role to include cohesive growth strategy and comprehensive go-to-market planning and execution for the organization.

Responsible for building, managing, and scaling the Victorious marketing team from the ground up.

As Director of Marketing at Parasoft, I provided vision and management for the marketing team, including internal employees as well as external teams and contractors — defining, directing, and managing global marketing efforts.In this role, I focused on identifying opportunities for growth, implementing modern marketing tools to data-drive strategy, and filling in product marketing gaps in the organization to improve messaging and content. With a focus on digital marketing, we refined the visual brand and leveraged high-quality content to evolve marketing strategy/process and improve organic growth and revenue.

Expansion of previous role at GrammaTech to take on a broader, more strategic marketing position. Responsible for planning, brand, digital marketing, and program execution.

Responsible for inbound and outbound marketing content, including corporate website, blog, advertising, gated content, videos, data sheets, press releases, case stories, event messaging, and more. Gatekeeper of the GrammaTech brand.

Managed campaign communications. Strategized positioning and messaging focus. Designed campaign brand, campaign materials, and managed campaign communications for Nguyen's primary and general election wins.

Built and executed marketing strategies for the five brands within the Meier Industries umbrella. Managed and designed all promotional activities, redesigning websites and developing new marketing materials, including strategically planning implementation of new ideas, social media, training materials, and product development.

Served as managing editor of reviews on Three Percent, Open Letter's translated literature website. Read newly translated books to recommend for publishing, helped devise marketing strategies, and wrote reviews of translated literature. Worked directly with the director of the press.

Worked with Artistic Director to create press releases and other publicity and marketing documents for productions. Learned general marketing tactics and strategies. Also worked in the front of the house.

Planned, organized, and ran all rehearsals and concerts, including teaching all music. Designed and developed press kit, flyers, programs, and other materials for the group. Planned and publicized auditions.

Worked with kindergarten through third grade in after-school environment. Planned and led activities inside and outside the classroom, and worked as a team with other teachers to create interdisciplinary activities.

Helped design and edit ads for the paper, as well as other organizational and graphic design projects for the marketing department. Worked directly with the Director of Marketing and the Director of Community Outreach.