Laurel Karthas Email and Phone Number
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Laurel Karthas personal email
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An experienced merchant adept at developing and executing product strategies through inventory management. Known for applying sound decision quality to drive sales. A collaborative business owner able to tap into the data to identify trends and allocate resources.
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Replenishment Buyer: Inventory DeploymentNordstromSeattle, Wa, Us -
Demand ForecasterNordstrom Rack Dec 2023 - PresentResponsible for managing and creating historical data to inform and predict reliable outcomes for both perpetual and highly seasonal items within the men's apparel space. I strive to balance the efficiencies of high-level updates with validations of low-level outliers. Leader of 3 unique departments; sharing insights and driving action.
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Replenishment Buyer: Inventory DeploymentNordstrom Sep 2022 - Dec 2023Seattle, Washington, Us -
Replenishment Buyer: Accessories And Fashion JewelryNordstrom Rack Sep 2020 - Sep 2022• Proficient at analyzing data to gain insight into customer needs and anticipate future purchasing trends• Develop supplier relationships and foster growth within a 35-supplier portfolio spanning 3 categories/ 98,000 SKU locations• Track record of driving sales by optimizing inventory flow; increasing inventory depth behind key SKUs • Drive category performance in-season; achieving increases in KPIs (in-stocks, ROS, sell-through, turn) • Evaluate SKU productivity and make recommendations to retire non-performing items• Utilize Oracle platform to create sales plans that reflect trend change and deliver on department goals• Define and manage purchasing budget through collaboration with financial planner, buyer, buy planner and forecaster • Provide actionable feedback to influence pre-season strategy• Oversee production planning for Nordstrom private label product team to deliver core items in the right place at the right time• Regularly evaluate and reinforce supply chain; identify potential gaps in inventory flow, update supplier commitments and sign off on Work-In-Progress (WIP) to build production pipe• Impact the bottom line; reduce operating costs by revising order cadence and product touch points
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Replenishment Buyer: Prestige CosmeticsNordstrom Sep 2014 - Sep 2020Seattle, Washington, Us• Recognized for contribution to “Buying Team of The Year” over 3 consecutive years • Managed a program of prestige beauty basics in 65,000 SKU locations, building to $50M sales volume annually• Invested in depth for key items to maintain a 98% in-stock; driving sales and protecting from supplier shortages and SHRINK• Mitigated supply chain outages by negotiating and executing Reserve Stock (owned inventory) programs with priority brands to secure market share and improve customer experience• Opened new points of distribution and directed inventory in new markets: Canada, NYC Flagship• Customer acquisition: foster inventory growth in key categories (i.e. Young Adult and brands known for Diversity and Inclusion)• Analyze online return rates and sell-through; connect with cross functional teams to ensure items have the best assets on Nordstrom.com • Manage end of life product programs by securing return authorization from vendors• Led division as a subject matter expert for branded pop-up events: coordinated a division-wide buying strategy and created inventory calendar ensuring critical ordering deadlines were met for 150 annual sales events -
Assistant Replenishment Buyer: Spa, Bath/Body, Hair And Emerging BrandsNordstrom Sep 2013 - Sep 2014Seattle, Washington, Us• Student of the business; applied a curiosity led approach to understanding the customer and competition• Competently managed 15 brands in growth categories: driving assortment in depth and breadth• Built trust and credibility with merchant leaders by delivering data driven assortment recommendations -
Assistant Buyer: Kid'S Apparel And AccessoriesZulily Sep 2011 - Sep 2013Salt Lake City, Ut, Us• Responsible for on-boarding brands, securing inventory and executing sales events on Zulily.com; upwards of 1,000 customer choices each month• Contributed to tripling consumer demand in the fast-paced kids’ accessories category between 2011 and 2012• Led a team as interim buyer; responsible for driving quarterly demand of $4M dollars • Curate themed flash sales by sourcing key items from multiple divisions and managing critical deadline calendar for participants • Work with cross-functional teams; photography, copywriting, and fulfillment to launch brand and product debut• Organize visual assets, direct samples at photo studio; hand-select compelling product for Home Page feature• Monitor live purchasing activity; evaluate item performance and procure additional inventory to fuel sales • Perform key item analysis and make solid business recommendations for future growth of a brand; identify whitespace -
Promotional Manager: Microsoft Account SpecialistXtreme Consulting Group 2009 - Sep 2011Kirkland, Wa, Us• Responsible for independently developing, sourcing, and curating compelling and profitable product plans for client promotional use.• Microsoft account lead: create branded merchandise that speaks to the end consumer as a ‘preferred provider’• Source from diverse product lines; soft lines (ex. American Apparel, North Face, REI, Marmot) and hard lines (ex.SIGG, MoMa, Kikkerland)• Establish and implement purchasing programs with suppliers; negotiate payment terms• Ensure critical delivery timelines are met through production and transportation/importing -
Account Coordinator: Boeing Team LeadBravo! Branding 2007 - 2009• Sales: Creative promotional consult to sales team for Fortune 500 accounts, Creation of product presentations, Email campaigns.• Vendor liaison: Direct contact for vendors and multi-line reps, Booking appointments for rep meetings. Establish purchasing programs, Maintain preferred vendor scorecards.• Boeing Lead: Account management including acquisition of new clientele, online bid participation (RFI, RFP) and project billing.
Laurel Karthas Skills
Laurel Karthas Education Details
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Western Washington UniversityPsychology
Frequently Asked Questions about Laurel Karthas
What company does Laurel Karthas work for?
Laurel Karthas works for Nordstrom
What is Laurel Karthas's role at the current company?
Laurel Karthas's current role is Replenishment Buyer: Inventory Deployment.
What is Laurel Karthas's email address?
Laurel Karthas's email address is la****@****ack.com
What schools did Laurel Karthas attend?
Laurel Karthas attended Western Washington University.
What skills is Laurel Karthas known for?
Laurel Karthas has skills like Merchandising, Retail, Account Management, Sales, Inventory Management, E Commerce, Purchasing, Marketing, Marketing Strategy, Event Planning, Customer Service, Leadership.
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