Laurel S. Email & Phone Number

New York, Ny, Us

New York, New York, United States

Strategy, planning, and analysis for Peacock marketing (growth and lifecycle)

New York City Metropolitan Area

• Collaborate with NBCU Local’s editorial, product, audience development, sales, and streaming teams to perform ad hoc requests, create dashboards, and build structures to automate data reporting through SQL, Domo, and Adobe Analytics• Forecasted site traffic across 40 markets and 3 platforms by modeling historical trends and estimating the effects of upcoming product updates and strategic editorial shifts, presenting to and gaining consensus from executive leadership and 40 stations• Increased efficiency by designing a new monthly reporting structure to aggregate data across 3 brands and make analytics more digestible, presented the new format to leadership, and regularly update and distribute the report to 1000+ stakeholders• Received a performance award for product-focused analytics work following a successful domain migration and app launch for NBCU’s regional sports networks by building 8 SQL dataflows and creating a post-launch dashboard for executive leadership• Perform ad hoc traffic forecasting requests for sales and editorial leadership, including for Olympic and streaming ventures

New York, New York, United States

• Digital ad tech product management and product marketing teams (HBO Max and CNN)• Worked with start to finish project ownership to design and execute qualitative research on key competitors within the streaming industry, analyzed findings to substantiate the value propositions for HBO Max’s existing and emerging ad technology, and presented recommendations to 70+ stakeholders across the HBO Max sales organization• Designed use cases for CNN’s advertising intelligence product by employing the tool to strategically integrate contextual analytics into campaign reporting in a way that provides maximum value to the client• Led the development of 40 data visualization ideas and 16 dashboards for CNN’s campaign intelligence platform with the goal of communicating actionable insights for audience and content targeting strategies that maximize ad engagement • Completed ad hoc marketing assignments including designing visually appealing presentations on case study and ad effectiveness research, planning email marketing to deliver to clients, and organizing internal materials for sales FAQs

Waunakee, Wisconsin, United States

• Identified opportunities for revenue growth by using Tableau to employ sales and traffic product-level data to recognize successful e-commerce strategies and ways to implement such strategies across new products and business segments• Increased efficiency by using Tableau to automate, aggregate, and analyze complex datasets across multiple warehouses and built interactive reporting systems to analyze conversion rates, sales, and consumer engagement over time

Waunakee, Wi

• Led creation of 40 dashboards and 20 reports in Tableau for 15 years of archived data with the goal of transforming reporting through increased automation, parameterization, and customization to better enable self-service by business users • Trained VP of Human Resources to use Tableau to continue processes and increase data reporting for future usage

Madison, Wisconsin Area

• Assisted with daily aspects of running a small business, such as managing social media, settling day's sales, and scheduling employees.• Managed customer relations in person and via phone as well as orchestrating custom orders.• Collaborated with similar regional business to manage inventory flows and shortages.

Durham, North Carolina, United States

Master Of Business Administration - Mba

Activities and Societies: Technology Club, Data Analytics Club (R, Python, and SQL Curriculum), Media and Entertainment Club • Member.

Bachelor Of Science - Bs, Economics

Activities and Societies: Vice President of student ballet company (Devils en Pointe); Summa Cum Laude; Phi Beta Kappa (Spring 2020).

Education record

Barcelona: Courses in corporate finance, international economics, marketing, and Spanish.

Education record

Course in Neuroscience for the Arts and Humanities.

High School Diploma

• Graduated as valedictorian for the class of 2017 with a weighted GPA of 4.45 and an unweighted GPA of 4.0. •During high school, acquired.