Laurel Shimamura Email & Phone Number

Los Angeles Metropolitan Area

• Analyze hospitality financial/revenue data sets and make determinations or assumptions.• Conduct hotel-specific sales calls, create proposals and respond to hotel customer inquiries.• Design and execute hotel revenue pick-up reports and templates.• Create, implement, and execute social media content calendars.• Layout and design digital and print media.• Create videos, graphics, GIF files and other brand materials.• Brainstorm and develop thoughtful brand concepts and messaging.• Create website design, develop websites and copywrite.• Set up, optimize and run Google Ads and relevant SEM/SEO campaigns.• Identify & prospect for new opportunities for revenue growth.• Conduct business development initiatives and tasks as needed.• Draft press releases, business SOPS, articles, newsletters, and other marketing materials.• Oversee the company’s internal organizational practices and procedures.

Greater Los Angeles Area

• Analyze hospitality financial/revenue data sets and make determinations or assumptions.• Conduct hotel specific sales calls and respond to hotel customer inquiries.• Conduct GDS audits and oversee back end system integrations.• Design and execute hotel revenue pick up reports and templates.• Create, implement, and execute social media content calendars.• Layout and design digital and print media. • Brainstorm and develop thoughtful brand concepts and messaging.• Create website design and copywriting.• Draft press releases, Hotel SOPS, articles, newsletters, and other marketing materials.• Identify new opportunities for revenue growth.

Greater Los Angeles Area

• Develop compelling brand identities, experiences and retreat/event programs for a multitude of hospitality projects across the globe under the MADISON MELLE agency. • Provide interior design and creative direction for renovation projects, new builds and mixed-use assets. • Create food + beverage training programs, standard operating procedures, and feasibility.• Create social media campaigns, email blasts, and content calendars.

Hermosa Beach, Ca

• Directed and oversaw the growth and daily operation of a fast paced, highly sought after boutique independent restaurant brand in Los Angeles.• Hand crafted a team of 30+ staff daily, with a keen focus on executing brand standards, training and implementation of new ideas, mastering financial opportunities + providing service excellence.• Curated and sourced Operating Supplies + Equipment, provided creative direction for social media channels & website, and designed new processes to promote workplace efficiency.• Provided interior decorating services for design purposes & rearranging for operational efficiency/feasibility.• Reviewed and proposed Menu designs, offered revisions – online and printed collateral• Directed and actively participated in creation of all training manuals• Created table set ups & floral décor for day to day and special event functions• Maintained exterior gardens and landscaping• Scheduled and directed staff in daily work assignments to promote productivity • Reconciled sales analysis, receipts, and expenses, balanced and dropped cash for reporting• Ensured staff payroll was accurate, breaks were observed and administrative paperwork was processed.• Worked directly with human resources in seeking unique talents for team, maintained employee records, and managed overall employee hiring, evaluation and labor relations.• Motivated team to create a friendly, positive environment for customers and employees.

Redondo Beach, Ca

• Oversaw daily restaurant operations focused on service excellence for 250-300 covers per service.• Established and oversaw execution of opening and closing checklists according to company standards.• Ensured compliance with all health department regulations; resolved and rectified issues immediately. • Compiled, analyzed, & interpreted financial data to develop accurate projections and ensure profitability. • Planed and oversaw large parties, special menu requests and catering reservations.

Redondo Beach, Ca

• Delivered exceptional service by greeting and serving customers in a timely, friendly manner. • Promptly served all food courses and alcoholic beverages to guests.

Hotel Revenue Management Certificate

Education record

Education record