Laurel Adkins Email & Phone Number

Los Angeles Metropolitan Area

- Spearheaded business operations across supply & demand segments, driving strategic initiatives to enhance company performance- Lead the Marketplace Operating System, achieving exceptional 50% monthly active user growth YoY and +74% revenue per transaction growth- Overhauled marketing performance measurement methodology, resulting in improved revenue attribution and the development of a robust marketing performance dashboard- Drove monthly business reviews to communicate marketplace product and diner strategy, ensuring alignment with organizational goals- Established the ChowNow research hub, aggregating key insights to drive data-informed decision-making. This identified a number of product conversion rate growth opportunities averaging $1-2M in incremental revenue

Dallas-Fort Worth Metroplex

- Led analytics consulting for major clients including Whirlpool US, Google Canada, and Google Professional Services, identifying over $3.9M in opportunity revenue- Managed and cultivated a high-performing team of analysts, driving the development of client measurement and insights offerings- Delivered actionable insights leading to over $5.5M in program expansions in 2021 through comprehensive analysis of consumer path-to-purchase and in-store experiences- Developed core team capabilities in sentiment analysis, survey-based logistic regression, and competitive product analysis

Dallas-Fort Worth Metroplex

- Conducted internal business analysis to identify critical support gaps, advancing analytic capabilities and enabling team expansion- Established KPIs, measurement plans, and roadmaps for programs’ go-to-market, ensuring alignment with client needs and providing analytic thought leadership- Developed and deployed consumer surveys across various mediums to support client initiatives and produce actionable insights

Dallas/Fort Worth Area

- Enhanced target setting and forecasting methodologies for the Google program, resulting in an 8% annual improvement in sales performance- Optimized US retail coverage for the Whirlpool program, achieving $150K in annual savings through enhanced field team efficiency

San Francisco Bay Area

Collaborated with a team of amazing individuals to launch a new video streaming app, Live.Me, and build a community of users and broadcasters. During this time, I utilized data and trends to understand the community and curate the content of broadcasting. I also developed campaigns to encourage user involvement, user retention and generate an increase in revenue. Live.me rapidly saw an exponential growth in users and profits, while developing a unique community recognized at such events as Vidcon. Additionally, I assisted product management in the release, testing and feedback collection of new features.

San Francisco Bay Area

Continued many of my previous projects, and built-out the demo environment to create a more fluid and realistic environment for sales representative use, while updating and producing key decks for different sales stages.

San Francisco Bay Area

Assessed the efficacy of platform adoption through the free trial process by utilizing various data analytics services to improve the overall free trial flow. Additionally, I created a comprehensive understanding and guide of pricing, services, and discovery tactics of competitors and others in the market space, while conducting an overhaul of marketing collateral.

Greater New York City Area

Resolved customer questions and lead them through the purchase process and bolstered the sales team through lead generation and evaluating the potential revenue growth from leads. Additionally, I analyzed the efficacy of keyword usage in client’s profile pages in order to improve their individual sales.

Bachelor’S Business Administration, Applied Information Management Systems

Activities and Societies: Alpha Chi Omega Sorority, I Am That Girl Club, Assistant of Philanthropy for Alpha Chi Omega Sorority, Vice.

High School