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Product Management Leader with experience in Enterprise SaaS, GovTech, Private Equity and Financial Services. Passionate people leader of high-performing teams with responsibility for product management, product design/user experience, product marketing and data science. Specializes in scaling Product within the business using thoughtful ROI-focused roadmap discipline, obsessive Customer focus, Agile process and enthusiastic cross-functional partnership.
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Chief Product OfficerImagetrend May 2024 - PresentLakeville, Mn, Us -
Vice President Of Product ManagementGranicus Feb 2017 - Feb 2024Denver, Co, UsI lead the product management team at Granicus, serving government at all levels with best-in-class tech solutions spanning communications, digital services & meeting and agenda management. Merged product teams after acquisition of govDelivery and Granicus by Vista Equity Partners and, to date, integrated 11 tuck-in acquisitions.Granicus is the largest government SaaS provider serving agencies in the US, UK and Canada. Our portfolio includes 35+ category-leading products serving 150+ million users and 4000+ government agencies.Selected as one of twenty-five leaders from across the Vista Equity Partner's portfolio companies to participate in a year-long executive training program focused on leadership and private equity portfolio operations. -
Vice President Of Product ManagementGovdelivery Feb 2015 - Feb 2017Saint Paul, Mn, UsGovDelivery merged with Granicus in 2016. GovDelivery is an email and SMS marketing automation provider serving agencies at all levels of government.I led a team with responsibility for product management, product marketing and product design / UX. My charter was to rebuild a weak product management organization and stem the whiplash which results from roadmap priorities driven alternately by sales and engineering.Identified and fostered untapped potential within the team. Developed a roadmap. Doubled down on Agile (not pedantically). Focused single-mindedly on building a partnership with engineering. Delivered a lot of features. Drove revenue.Participated in the pursuit team provide solutions and built confidence for high-profile, large revenue clients. -
Director, Consumer Deposits - Capital One BankCapital One Feb 2014 - Feb 2015Mclean, Va, UsI led high-performing 7-person team with ownership for Product Management and experience. Highlights included: direct bank engagement for ApplePay roll out, and making sense of the gaps between digital and human channels. -
Senior Manager, Deposit Product Development For Capital One 360Capital One Feb 2012 - Feb 2014Mclean, Va, UsWorked on the ING DIRECT / Capital One 360 deposit product set through the acquisition by Capital One and the brand change to Capital One 360. Turned a lot of orange product assets red, worked on national Checking strategy, rebuilt Customer acquisition funnel, managed ATM network vendor. Led department Monthly Business Review and KPI process. Selected for companywide Leadership development program. -
Deposit Product DevelopmentIng Direct Sep 2010 - Feb 2012Amsterdam, North Holland, NlLed the development and launch of new products and features to ING DIRECT's deposit products: build business case, use consumer insights to define user experience and product requirements, work with cross-functional team (Engineering, marketing, operations etc...) to bring the product / feature to market.End-to-end leader for new product introduction of MONEY teen debit product, delivering against an aggressive launch timeline and coordinating a team of more than 100. -
Product Management InternCaribou Coffee Jun 2009 - Aug 2009Minneapolis, Mn, UsSummer product management intern focused on the development and execution of new products.Projects included:* Strategy and initial concept development for iced espresso beverages.* Project management and execution of oatmeal product launch. -
Director Of DevelopmentHigh 5 Tickets To The Arts Oct 2005 - Jul 2008Key decisionmaker for all fundraising efforts for arts education organization with annual budget of $920,000. Responsible for overall organizational brand with respect to donors: grantmakers, individual donors, special event attendees etc... Liaised with Board of Directors and other stakeholders. Managed one direct report.
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Development AssistantThe National Center On Addiction And Substance Abuse At Columbia University Jun 2003 - Oct 2005Support for broad-based fundraising efforts on behalf of national substance abuse think tank. Managed development and promotion of organization's first membership campaign. Responsibilities also included capital campaign management, grant writing and special events.
Laurel Anderson Skills
Laurel Anderson Education Details
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Northwestern University - Kellogg School Of ManagementManagement & Organizations -
University Of Puget SoundFrench And International Affairs
Frequently Asked Questions about Laurel Anderson
What company does Laurel Anderson work for?
Laurel Anderson works for Imagetrend
What is Laurel Anderson's role at the current company?
Laurel Anderson's current role is Product Executive | SaaS | Private Equity.
What is Laurel Anderson's email address?
Laurel Anderson's email address is la****@****ery.com
What is Laurel Anderson's direct phone number?
Laurel Anderson's direct phone number is +165172*****
What schools did Laurel Anderson attend?
Laurel Anderson attended Northwestern University - Kellogg School Of Management, University Of Puget Sound.
What are some of Laurel Anderson's interests?
Laurel Anderson has interest in Education.
What skills is Laurel Anderson known for?
Laurel Anderson has skills like Cross Functional Team Leadership, Leadership, Product Development, Marketing Strategy, Product Launch, Competitive Analysis, Strategic Thinking, Innovation.
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