Laurel B. Email & Phone Number

Product Design, Web Development and UX Strategy at Gen City Labs: Community creation, engagement, and loyalty for the next generation of consumers. Experiential Design, Brand Activations, Web3 Platform• Spearheaded the integration of AI in product design, focusing on immersive and experiential design for Web3 applications.• Pioneered innovative experiential design projects, enhancing user interaction and engagement.• Managed the entire design process, from initial concept creation through to delivering designs to developers and overseeing post-launch evaluations.• Collaborated with cross-disciplinary teams to ensure alignment of design vision with technical capabilities and business goals.• Conducted user research and testing to continually iterate and improve product designs based on feedback and emerging trends.• Led the development of wayfinding systems for brand activations and experiential events, ensuring seamless navigation and enhancing user engagement.

• Developed an AI-enhanced cryptocurrency-based Universal Basic Income marketplace.• Executed AI-driven UX research for a home office design startup, optimizing the remote work experience.• Provided strategic UX consulting services to a diverse range of clients, focusing on blockchain and Web3 technologies.• Led the design and implementation of responsive, user-centric web and mobile applications.• Established and maintained design guidelines, best practices, and standards to ensure consistent quality across projects.

NFT Collections, Comic Books, P2E Gaming, Marketplace, Utility Token, Gallery with User Storytelling, Casting, Generative Art.• Employed creative AI applications in NFT collections and P2E gaming, revolutionizing user interaction and storytelling.• Designed user interfaces and experiences for a unique marketplace integrating comic books, gaming, and NFTs.• Facilitated workshops and brainstorming sessions to generate innovative ideas for new features and product enhancements.• Developed and maintained design documentation, including specifications, wireframes, and user flow diagrams.• Actively participated in user testing sessions, gathering insights to refine and optimize user experience.‍Behind the scenes, the team is working their way into Hollywood. With credits from Marvel, Nickelodeon, Blizzard and Dreamworks, the Creative team's expertise is the epicenter of our plan to reach a screen near you. Our accomplished writers and artists are presenting the characters and story arc for our animated series, and big announcements are coming soon! @nfheroes #nft #web3 #metaverse

As the Founder and UX Designer at BeautyWhim, I built and launched a mobile app and SaaS platform to connect beauty service seekers with open appointments nearby in real-time. I led the design, strategy, and research efforts for a multi-sided marketplace that addressed the frustrations of both customers and beauty professionals.• Integrated analytics to enhance customer insights, significantly improving platform functionality and user experience.• Directed the end-to-end product lifecycle, from ideation and market research to design, launch, and scaling.• Built and managed a team of designers, developers, and marketers to drive product development and growth.• Negotiated partnerships and collaborations with industry stakeholders to expand market reach and brand visibility.• Analyzed user behavior and feedback to continuously refine the product and drive user satisfaction.

Recognized by Allure Magazine Best of Beauty. Regularly featured as an expert at Today.com.

Office design and workplace solutions in San Francisco. Design and space planning and installation, freight transportation management.

Marketing And International Business

Ux Design

User Experience Design

Professional Cerificate, Foundations Of Ux Design

Hair Design