At Fight or Flight, I helped to establish and grow the US-based team, an extension of our London-based office. This included hiring, onboarding new clients and employees, and setting up best practices for teams working globally across the London and US offices. For my global B2B clients, I served as the overall account lead, driving results through thoughtful planning, strategy, and execution of PR campaigns and initiatives. I worked closely with each of my teams to expand media outreach and coverage across US and UK- based media at relevant national, regional, and trade publications to drive awareness and consideration.

At Scratch, I worked with a wide variety of B2B technology clients at various stages from series A to enterprise. For my clients, I was trusted with the development of attention grabbing, memorable campaigns that stretch across content, PR, demand gen, and social. I am focused on connecting the dots across the account to ensure we are optimizing our efforts in the right ways to get the best results possible.

At SAP Concur I was responsible for elevating their thought leadership positioning through compelling story development and industry relevant media placements. I specialize in data storytelling to validate and support industry trends and customer preferences in a way that results in top-tier media placements. Working with subject matter experts throughout the organization, I secured thought leadership media opportunities for executive leadership by offering insights on applicable topics for SAP Concur. Working with global counterparts, I’ve helped establish best practices with a center of excellence approach to sharing, positioning and pitching content. My role included everything from strategic planning to writing to executive prep to media relations and everything in between.

At PitchBook I was responsible for all elements of the communications strategy and execution across PR, social media, and internal communications. This included developing compelling campaigns that maximize brand awareness and consideration to purchase, developing strong media relationships that resulted in quality coverage, creating a targeted channel strategy for social amplification and supporting internal communications. I worked with teams across the company as well as with executive and senior leadership to develop campaigns that aligned with overall company goals - focusing on developing strong stories that drove results and quality engagement across all communications channels.

I managed integrated communications strategy for my clients to ensure all elements including traditional media relations, digital and social executions were working together to maximize impact for their brand. Throughout my time at Weber Shandwick, I worked with a variety of clients but have primarily focused on technology and healthcare companies for which I manage client relationships – working with them to develop and execute of communications plans that match business goals with appropriate tactics for specific key audiences in a way that tells their story authentically. Day-to-day, this involves team and budget management, project management, client communications on strategy and tactics, and overall working with my teams to produce amazing content to the right audiences through the appropriate channels. While at Weber Shandwick, I’ve had the pleasure of working with a number of remarkable companies like Motorola, Citrix, Microsoft, Sysomos, Seagate, Seattle Children’s Hospital, U.S. Army, LifeWise Health Plan of Washington, and more.

Client experience includes: B2B and consumer clients in the high tech, hospitality and building and construction industries including Newell-Rubbermaid brands, Honeywell and Starwood Hotel properties.For my clients, I provided strategic counsel, plan development, and execution. I served as daily contact to key influencers on client's behalf; researching, understanding and anticipating their interests, needs and preferences in order to provide valuable information to editors and clients and to ultimately build relationships.

I was responsible for developing and implementing the organization’s media relations strategy and practice. This included, but was not limited to writing and editing press releases, public service announcements, institutional copy, promotional text, and feature articles for each production’s playbill.

While at the Buffalo Philharmonic my primary responsibilities included writing and distributing all press releases, media alerts and correspondences. I also updated and maintained information on the orchestra’s website; wrote selected sections; proofread and collected information for the monthly playbills; scheduled interviews for local and regional media with guest artists, conductors, musicians, etc. and developed background materials for press packets.