Initiated outreach with prospective clients on LinkedIn to introduce 2 Dot Packaging and schedule sales meetings; Created and maintained a list of high-potential sales prospects across premium categories; Monitored and updated sales progress and project statuses using Excel, supporting sales team coordination; Secured meetings with key clients, Makeup Geek and Freck, resulting in $200k in revenue for 2 Dot.

Monitored and reported KPIs and other quantitative values to inform and support decision-making; Conducted analysis of social media analytics across multiple platforms to identify strategies for increasing revenue; Implemented weekly feedback from VP, Brand, and Marketing to further my accuracy and growth; Composed five dashboards and presentations on the engagement of various initiatives across all AEV brands and sponsors; Optimized paid media efforts by proposing and analyzing A/B tests and developing new audience segments.

Diligently aided club members with court bookings, membership management, and merchandise purchases. Developed and maintained Excel spreadsheets to coordinate uniform orders for over 200 women’s interclub players.Coordinated and scheduled private lessons for six tennis and pickleball professionals, serving over 1,000 members.