Laurel Dewitt Email & Phone Number

Los Angeles, California, United States

Laurel DeWitt earned the moniker “The Queen of Chain & Metal” for her decade long endeavor of building her brand that reimagines the distinction between clothing and accessories. She graduated from Pratt Institute in 2005, and immediately began laying the groundwork for the Laurel DeWitt brand while simultaneously building a career as a prolific handbag designer.Laurel’s theatrical NYFW shows ignited a flame that could not be extinguished. Her intentional casting represented the diversity of our world long before it was an industry standard; Amber Rose graced the LD runway breaking the industry’s thin model norm as did trans model and entertainer, Carmen Carrera. Her designs caught the eye of some of the industries most reputable stylists and have been adorned by: Beyoncé, Lady Gaga, Mariah Carey, Cardi B, Jennifer Lopez, Shakira, Gwen Stefani, Nicki Minaj, Jay Z, Madonna, Kris Jenner, Khloe Kardashian, Mary J. Blige, Kelly Rowland, Megan Thee Stallion, Offset, City Girls, Chloe X Halle, John Legend, Chrissy Teigan, Tyra Banks, Normani, Serena Williams, Brandy, Thalia, Halsey, Camilla Cabello, Laverne Cox, Teyana Taylor, Amber Rose, Saweetie, Chaka Khan, Tiffany Haddish, and Carly Rae Jepsen, among others; her special projects include work with The Brooklyn Museum, Macy’s Herald Square, and The Smithsonian. In 2017 Laurel relocated to LA, expanding her custom design work & adding television & film to her robust résumé. Her designs have been featured in: Black is King, Empire, Dancing with the Stars, Latin Billboard Awards, The Voice, HBO Max’s Legendary, Insecure, Hustlers, Coming to America 2, and a plethora of projects currently in production.Above all Laurel DeWitt is a consummate artist that is consistently challenging herself to meet any design challenge; her skill, work ethic, and attention to detail are the foundation on which she’s built her career and those same things are what will keep her forging her own path as continues to shape her legacy.

Senior Designer for Kenneth Cole Reaction Handbags• Produce Illustrator generated detailed specification drawingsfor first samples and production.• Produce hardware and original materials/fabrication• Communicate directly with factory / sample room in China onall aspects of design and production.• Source out materials / hardware.• Produce Illustrator / Photoshop generated Line sheets, andpresentation boards for line reviews.• Shop market for trends• Create artwork for accessories such as prints, appliques,trimmings etc.

Senior DesignerLSL for Target, CR by Cynthia Rowley, Fashion Handbags- Private Label, Walmart Division: Accessory Network, NYCWomen’s Handbags and SLG’s• Produce Illustrator generated detailed specification drawings for first samples and production. • Produce Hand Sketches and trend/inspiration boards for line presentation and development• Produce hardware and original materials/fabrication• Communicate directly with factory / sample room in China on all aspects of design and production.• Travel to factory in China to develop and oversee full lines for first samples and production.• Create presentations for designers to develop full handbag lines on a seasonal basis.• Source out materials / hardware.• Produce Illustrator / Photoshop generated Line sheets, and presentation boards for line reviews.• Shop market for trends• Create artwork for accessories such as prints, appliques, trimmings etc.

Senior DesignerTarget, Walmart, Private Label / Specialty Stores AccessoriesDivision: Mitzi Int. - Betesh Group, NYCWomen's Handbags and SLG's• Produce Illustrator generated detailed specification drawings for first samples and production.• Communicate directly with factory / sample room in China on all aspects of design and production.• Travel to factory in China to develop and oversee full lines for first samples and production.• Work directly with merchandizer / sales to develop full handbag lines on a seasonal basis.• Work directly with Dept. 24 Target buyer in NY office and travel to Target Coroporate Headquarters in Minneapolis.• Meet with Walmart PD Manager / Buyers to present first concepts and line plans.• Source out materials / hardware.• Produce Illustrator / Photoshop generated Planograms, Line sheets, and presentation boards for line reviews.• Shop market for trends/ new bodies.• Produce production packages for orders.

Nyc

• Produce Illustrator generated detailed specification drawings for first samples and production• Communicate directly with factories in China, India, and local vendors on all aspects of design and production.• Work directly with sales executives to develop line exclusives for off price accounts.• Source/ price out new materials for the full price lines.• Produce cost sheets / specs for all orders.• Meet with accounts / vendors for market / sales appointments for product review.• Produce Excel generated catalogs for market appointments.• Maintain a salable library of belts for salespeople.• Shop market for trends.

DesignerRocawear Accessories. Division: M. London Handbags, NYCWomen?s handbags / wallets, Men?s and Women?s Belts,Women?s Hats, Men?s and Women?s Backpacks• Produce Illustrator generated detailed specification drawings for first samples and production of handbags, belts, hats, and backpacks.• Examine samples and make all revisions.• Execute tech packages.• Source pieced goods.• Shop market For trends.• Design merchandising tools for Macy's West sales associates and banners for Magic Show - Las Vegas, Nevada.• Work directly with Rocawear corporate in sales meetings and approval/design meetings.Assistant DesignerPepe Jeans Accessories. Division: M. London Handbags, NYCWomen?s Handbags, Men?s and Women?s Belts• Produce Illustrator generated detailed specification drawings for first samples and production of handbags, belts,and hardware.• Work directly with head designer in all aspects of design.