Bootcamp intensif en part time sur 12 semaines en product Management

➡️ Group marketing strategy (digital and offline) and budget responsibility➡️ Direct management (event project manager, digital marketing manager) and cross-functional🎯Main success : 𝗰𝗵𝗼𝗶𝗰𝗲 𝗮𝗻𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗼𝗳 𝗛𝘂𝗯𝘀𝗽𝗼𝘁 𝗖𝗥𝗠 𝗳𝗼𝗿 𝘀𝗮𝗹𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀, definition of personas, POC on a lead generation campaign🚀 Key skills : Change management/ Communication💻 Tools: CRM-Hubspot; CMS-Drupal

➡️ 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 in charge of the product database(PIM) (>1.8M references) for the ecommerce website www.rexel.fr and for an offline use (guides, catalogues) - 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗻𝗿𝗶𝗰𝗵𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 (product sheets, labels, technical properties, media, 360 images, descriptions, etc.) in partnership with 400+ suppliers or via internal enrichment (product team + data scientists)-Collaborative work with the ecommerce department - 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗼𝗿/ 𝘄𝗲𝗯 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲/𝗰𝗿𝗼𝘀𝘀-𝘀𝗲𝗹𝗹 & 𝘂𝗽𝘀𝗲𝗹𝗹 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻𝘀 -Monitoring of data completeness KPIs on Qlik🚀Key skills: direct management/data visualisation💻 Tools: PIM-Akeneo

➡️Websites: 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗮𝗻𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗼𝗳 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 for EMEA𝗣𝗠 𝗿𝗼𝗹𝗲 - 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗮𝗴𝗶𝗹𝗲 𝗺𝗼𝗱𝗲 (𝗦𝗰𝗿𝘂𝗺) with Saint Gobain's digital teams: monitoring of improvements/implementation of new features/database integration (PIM)/Testing/Monitoring of KPIs etc-Deployment and training of the marketing teams in the different countries of the EMEA zone➡️Other products:- 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 : member of the project team to create wireframes and specs for the new customer platform- Launch of a 𝘀𝗮𝗹𝗲𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗔𝗽𝗽- Study of launching a shop on amazon pro🎯Main success: rollout of Norton, Saint Gobain Abrasives, Flexovit EMEA websites ( >20 languages)🚀 Key skills: Communication/ Leadership/ Change management💻 Tools: CMS-Drupal; PIM-Riversand; Project management: Trello; Ticketing: Jira

➡️ 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗼𝗳 𝘀𝘁𝗼𝗰𝗸𝘀, 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿, merchandising and commercial animation of 40 points of sale of the REXEL and SONEPAR groups (COMPTOIR FRANCO-BELGE, CGED etc)🚀Key skills: negotiation/merchandising/customer support🎯Main success: promotion of the lighting management offer (gondola heads and animations) in more than 20 points of sale in 6 months

➡️ 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 for the Chinese market in collaboration with 4 distinct entities- Management of 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 for the Chinese market: - Production of 𝗺𝗮𝗿𝗸𝗲𝘁 𝗯𝗿𝗼𝗰𝗵𝘂𝗿𝗲𝘀 𝗮𝗻𝗱 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱𝘀 > 𝟮𝟬𝟬𝗺𝟮, organisation of real estate promoters VIP conferences- 𝗢𝗻𝗹𝗶𝗻𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗽 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮 : social networks, redesign of websites to create the multi-brand website www.legrand.com.cn, emailing - Market research and branding studies (quali quanti)➡️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 : launch of "Lighting Management" detectors: market research, pricing, sales budget, communication ➡️ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 of the group in China: energy saving campaign on lighting management➡️Support communication projects of Legrand's three Chinese subsidiaries (showroom, internal magazine)🚀Key skills of the position: project management/leadership/organization

➡️ Marketing mission (one year): 𝗰𝗮𝗿𝗿𝘆𝗶𝗻𝗴 𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 for the Ensival-Moret group on the potential of the industrial pump market in China (Swot, 4 P's, study of competitors, processes, etc)➡️ After-sales service mission (6 months): pre-study for the creation of an after-sales service network

➡️ Finding the best marketing means in order to attract foreign retailers (franchises...) and proposing them Vendome services, participating to franchising exhibitions ➡️ Having meetings with shopping centers’ managers in order to develop Vendome offer