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ENGAGING PR, VIDEO & SPECIAL EVENTS TO INCREASE YOUR ROI
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PresidentCachet-CommunicationsPhiladelphia, Pa, Us -
PresidentCachet-Communications 2000 - PresentGreater Philadelphia Area► There are key challenges professional service executives face who are responsible for business development. ✓ Tapping into new markets ✓ Expanding Brand Awareness✓ Breaking Through the Noise and Differentiating from Your Competition➤ The modern way to meet these challenges is through leveraging the power of video. Here are 5 elements that will get your prospects to want to talk with you: ➊ Create a Polished, Compelling Video Biography➋ Highlight Your Story… Show more ► There are key challenges professional service executives face who are responsible for business development. ✓ Tapping into new markets ✓ Expanding Brand Awareness✓ Breaking Through the Noise and Differentiating from Your Competition➤ The modern way to meet these challenges is through leveraging the power of video. Here are 5 elements that will get your prospects to want to talk with you: ➊ Create a Polished, Compelling Video Biography➋ Highlight Your Story which Connects to Your Audience➌ Feature Relevant Insights that Positions You as an Expert➍ Publish it on Digital and Social Platforms➎ Engage Your Target Market➤ Beyond video, engaging your ideal clients in person is vital to building relationships. ➊ Craft “Outside of the Box” Special Events that Spotlight Your Expertise and Attracts your Ideal Client➋ Align with Strategic Partnerships for Cross-Promotion➌ Position Yourself for Business-Centric Press for Story Coverage➍ Establish You as the Subject Matter Expert and Go-to Source for Speaking Engagements➎ Create a Scheduled Yearly Campaign that Plots Your Public Relations JourneyThe key, however, is to identify the areas where you can shine. This takes media training and "know how" so you are ready when called upon. This is Cachet Communications’ forte and we translate PR into a significant boost in your bottom line.If you are a professional services executive who is ready to raise your exposure, create more meaningful conversations with your audience, and increase your client base, I invite you to have a conversation. Whether or not we decide to work together, I am confident that our call will offer insights that can help you grow your business. Reach out to me directly at laurel@cachetcommunications.com or 215.219.9358. Show less -
Director, Business DevelopmentImpax Marketing Group 1998 - 2000Impax is an advertising and communications company with numerous blue chip clients. Responsibilities included: devising, designing and implementing comprehensive marketing, advertising and public relations campaigns. Short term and long range account planning. Created business incentive and frequency programs. Developed Kids Go HoJo for Howard Johnson and Scholastic's The Magic School Bus, a dual year award winning national promotion. Other clients: El San Juan Hotel and Casino (Puerto… Show more Impax is an advertising and communications company with numerous blue chip clients. Responsibilities included: devising, designing and implementing comprehensive marketing, advertising and public relations campaigns. Short term and long range account planning. Created business incentive and frequency programs. Developed Kids Go HoJo for Howard Johnson and Scholastic's The Magic School Bus, a dual year award winning national promotion. Other clients: El San Juan Hotel and Casino (Puerto Rico), Century 21 and Boyz II Men. Show less
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Television ReporterNbc, Fox, Abc, Cbs 1982 - 2000Investigate, interview, write, produce and appear on-camera during nightly newscast. (CBS) KYW, Philadelphia; (CBS) Business News with Laurel Fairworth; (NBC) WCAU, Philadelphia; (Tribune) WPIX, New York; (Disney) KCAL Los Angeles; (FOX) WTTG, Washington, DC; (NBC) WMAR, Baltimore; (CBS) WFAX, West Palm Beach; (ABC) WKPT Tennessee. Emmy awards: In-depth Series reporting and Feature reporting.
Laurel Fairworth Skills
Laurel Fairworth Education Details
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Political Science And History
Frequently Asked Questions about Laurel Fairworth
What company does Laurel Fairworth work for?
Laurel Fairworth works for Cachet-Communications
What is Laurel Fairworth's role at the current company?
Laurel Fairworth's current role is President.
What is Laurel Fairworth's email address?
Laurel Fairworth's email address is la****@****msn.com
What is Laurel Fairworth's direct phone number?
Laurel Fairworth's direct phone number is +121521*****
What schools did Laurel Fairworth attend?
Laurel Fairworth attended Penn State University.
What are some of Laurel Fairworth's interests?
Laurel Fairworth has interest in Skiing, Tennis.
What skills is Laurel Fairworth known for?
Laurel Fairworth has skills like Public Relations, Advertising, Press Releases, Social Media, Event Management, Marketing, Event Planning, Social Media Marketing, Journalism, Entertainment, Television, Media Relations.
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Laurel Fairworth
United States
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