Laurel Lane Email & Phone Number

Denver, CO, US

Denver, Colorado, US

As a Category II Full Time Lecturer, I am privileged to teach a variety of business and marketing courses each semester. **Introduction to Business **Business Communication**Social Media Marketing **Content Marketing**Digital Marketing Science **Principles of Marketing Other Faculty duties include: **Developed and launched Digital Marketing Minor and.

Denver, Colorado, US

During my time with Metro as an Affiliate Faculty member, I enjoyed teaching the following courses:Summer 2018 **Marketing Research Online **Principles of Marketing Online Spring 2018 **Principles of Marketing **Social Media Marketing **Business Communications Fall 2017 **Principles of Marketing **Organizational Management Spring 2017 **Principles of.

Denver, Colorado, US

As part-time Affiliate Faculty in the Marketing Department at CU Denver, I have enjoyed teaching: Summer 2018 **Principles of Marketing **New Product Development Spring 2018 **Personal Selling and Sales Management **Customer Service Strategies Fall 2018 **Advertising **Personal Selling and Sales Management Summer 2017 **Principles of Marketing **New.

Responsibilities included:--Maintained expertise in digital marketing strategy and products, and provide ongoing digital marketing education to Account Executives, sales support staff, advertiser community. --Evaluated current account base and develop strategic action plan to drive new digital revenue from existing clients; working directly with the.

Pittsburgh, PA, US

Responsibilities included:--Leading the development and launch of a new website--Managing content creation and distribution across all social media assets --Managing content creation and publishing on the website--New business development in expanding Girls World Expo markets--Developing and launching digital marketing campaigns in order to grow audience.

Digital Media, Mobile and Social Media Consultant - specializing in all forms of digital marketing with an emphasis on the integration of digital marketing strategies and tactics to provide complete digital marketing programs that drive results for businesses. I have extensive experience in helping newspapers develop new, integrated digital marketing.

Pittsburgh, PA, US

• Manager of Digital Media Revenue, Pittsburgh Post-Gazette, Pittsburgh, PA
• Reported directly to the Director of Advertising; managed digital revenue and staff of 11, worked cross-functionally to get digital products incepted, created and launched
• Restructured online sales dept. to maximize market coverage; added more digital clients, YOY revenues increased
• Developed/implemented strategic plan for employment category; team increased sales of online products and YOY revenues increased
• Initiated/launched Zillow partnership as real estate platform for better user experience and revenue growth in category
• Initiated/launched “Affiliate Program” with Centro, a national agency, to drive revenues through extended reach program

Erie, PA, US

• Developed and executed long-term strategic plan to turn GoErie.com and Interactive department into profitable revenue center for The Times Publishing Company; achieved profitability under my leadership
• Managed staff of 12 overseeing activities in content, technology, revenue development and sales
• Restructured/realigned staff and department for maximum operational efficiency
• Added strong managers in content/technology and sales
• Developed and implemented content growth plan, strategic sales plan
• Launched new GoErie.com website as robust local content portal; GoErie.com remains regional portal today with over 5M monthly pageviews and 500K unique visitors

Yardley, PA, US

• Reported VP of Interactive; developed new online revenue programs and launched new online sales efforts
• Responsible for online sales staff of 10, driving online sales in local newspapers
• Restructured online sales managers to oversee increased sales effort across local markets through strategic local account management
• Worked closely with publishers and ad directors in their market clusters to reach online goals
• Online sales managers and reps provided sales training and lead launches of new initiatives
• Developed and launched training program for interactive sales managers

Davenport, Iowa, US

• Led company and individual enterprises in strategic planning, sales training, staffing recommendations in business category of recruitment advertising
• Drove revenue by developing initiatives and models at the corporate level that were executed across all Lee markets
• Provided category, industry and market analysis, and interpretation of research; developed comprehensive digital training program with team of corporate leaders for Lee newspaper management staff (Lee Online University)
• Developed and launched Yahoo! HotJobs partnership, executed product implementation and training
• Rate structure changes and the training plan I executed resulted in multi-millions in incremental revenue in 2007

Davenport, Iowa, US

• Led recruitment category “redesign and relaunch” initiative across entire company (50 dailies)
• Completed site redesign, maintained consistent design across 25 Lee newspapers, implemented technology upgrades
• Several million in new revenue during fiscal 2006
• Held “Recruitment Category Summits” in 15 Lee newspapers to evaluate category/identify opportunities for revenue increases, department re-structure, etc.
• Identified basic rate increase opportunities for employment ads going online and implemented through specific processes to gain publisher buy-in and sales training

Pittsburgh, PA, US

• As part of the Web Strategies Team, responsible for developing Web-based student community initiatives to ensure an enhanced and positive learning experience for online students.Responsible for communication between.
• Developing strategic plan for online student community
• Developing key performance metrics for community growth
• Working with Creative Services Team to establish and maintain community products and services.
• Providing research and analysis of online competitor community efforts.
• Planning and executing Web-based community-building events.

• Created revenue-generating ideas for online advertising; implemented technology, launched sites, provided sales training
• Developed, designed, and implemented online products and services in Employment, Real Estate, Automotive, and Community
• Provided extensive sales training on online advertising and revenue programs
• Provided Sales and Marketing consultation including marketing and sales plans, sales training, product development, pricing development, new business development, and initial sales efforts of various online products.
• Represented the corporation and media properties in creating and facilitating vendor relationships

• Created revenue-generating ideas for online advertising; implemented technology, launched sites, provided sales training
• Developed, designed, and implemented online products in Employment, Real Estate, Automotive, Community and E-Commerce
• Provided Sales and Marketing consultation including marketing and sales plans, sales training, product development, pricing development, new business development, and initial sales efforts of various online products.
• Represented the corporation and media properties in creating and facilitating vendor relationships
• Participated in contract negotiations representing the interests of properties and MNG

Denver, Colorado, US

• As a paid graduate intern, I worked for the denverpost.com when it was a small department. My duties varied as I helped in many facets of this new "online" department with only around 10 employees at the time.
• Assisted in website content management, internet marketing product development
• Trained Sale Reps on new online products to sell to advertisers
• Assisted Sales Reps on sales call as online product educator
• Created sales and marketing materials and helped develop DenverPost.com branding campaign
• Coordinated projects between print and online: contests, co-branding efforts, development of multimedia packages

Ma, Integrated Marketing Communications

Ba, Literature - Honors College