Laurel Lawrence Email & Phone Number

Skylight is a digital consultancy using design and technology to help government agencies deliver better public services. In collaboration with the USAF’s Business Enterprise Systems Product Innovation (BESPIN), Skylight has established the BESPIN Design Studio, a center for design excellence within the USAF that airmen product teams can leverage to build.

Consultant for multiple clients building enterprise solutions using services based on leading edge GIS mapping technology to protect private property, track assets and manage inventory. Provided designs for comprehensive border wall security, remote vehicle monitoring, vehicle disablement, building monitoring and shot detection devices. Developed a.

• Lead all aspects of user experience design best practices, including wireframing, visual design, and incorporation of USWDS and other design system elements
• Collaborate with government stakeholders, product managers, engineers, and other designers to establish design requirements that support user needs
• Produce design artifacts such as sketches, wireframes, and low/high fidelity prototypes
• Present rationale for design decisions and rely on analytics and data (including qualitative data) to shape decisions and track the effectiveness of change
• Plan and execute research activities such as ideation sessions, user interviews, heuristic evaluations, competitive analysis, task flows, service mapping and user testing
• Translate research findings into compelling prototype designs and lead and report on usability testing

Madison, Wisconsin

• Senior designer responsible for the refreshed branding and design of the Wisconsin.gov website, numerous state agency websites and web applications
• Full stack of responsibilities including generating initial concepts, custom design, presentations, front-end development, Sharepoint development, testing, trainingend-users, and user experience testing on end product
• Meet directly with stakeholders appointed by the state to discuss potential and proposed enhancements to existing products
• Work with the project team to determine interaction design and task flows to inform wireframes, low/high fidelity mockups and prototypes
• Stay up to date with current trends and techniques to ensure that applications are standards compliant (W3C) and universally accessible for users with disabilities (Section 508, WCAG) and validate cross browser.
• Train end-users basics of HTML/CSS and Sharepoint to generate pages and content. Manage governance that give users the ability to approve/deny content generatedPROJECTS

Sussex, Wisconsin

Logo design, front-end development, responsive website design, and content management system integration of many dealer websites across the United States and Canada in the marine (Tracker, Lund, Premier Pontoons), Recreation Vehicles, and powersports (Harley-Davidson, Arctic Cat, Polaris, Ducati, Honda) business.

Duluth, Minnesota Area

Designed custom websites, banners, and advertisements for clients in the powersports, tire, pool, and medical industries for a large web design company on a contractual basis

Graduate Capstone, User Experience Design

After being in the UX industry for over a decade and seeing the need for formal training, I completed the University of Wisconsin-Madison.

Bachelor Of Fine Arts (Bfa), Design And Visual Communications, General