Laurelle Whiteley Email & Phone Number

San Diego, California, United States

San Diego, California, United States

Responsible for contracting and coordinating all golf tournaments, private events, catering and club-member events. Met and exceeded the annual catering revenue target of $350K and $1.1M in tournament revenue. Develop strategic objectives related to sales and marketing targets, social media analytics, promotional events, and rebranding campaigns. Create and maintain sales and marketing budgets. Research market trends and understand customer and member requirements. Manage content on the club website and all media platforms and creation of marketing collateral. Network and socialize with members to ensure sustained patronage. Identify new marketing opportunities. Analyze and respond to competitors' strategies and changes in the industry. Maximize value from referral networks and business connections. Utilization of Infor Systems, EZ Suite, GolfNow, Triple Seat, EZ Links, Canva, Issuu, Vimeo and Hootsuite platforms. Member of SD Chamber, MPI San Diego Chapter.

San Diego County, California, United States

Leadership of sales team effort generating $5 million in annual revenue for multiple properties. Hired and trained new sales team. Performed analysis of San Diego trends to accurately position marketing efforts and spend. Increased accounts by 40% for $1.7 million annual revenue increase. Utilization of CRM system to build rapport with existing clients and target new accounts. Hosted client appreciation events and open house. Networking memberships established with local, regional, and national business associations.

Los Angeles County, California, United States

Responsible for generating resort guestroom and meeting revenues targeting the Pacific Northwest, Northern California and Southern California coastal cities for PPR. Strategic marketing campaign for all Meeting Incentive Conference & Event agencies, Destination Management Companies and Third Party Planners in local and national markets. Development of the National Association market as well as mentor-ship of Sales Administration team.

Seattle, Washington, United States

Direct the solicitation efforts of the Sales Department while overseeing rate, date and space commitments for group rooms, catering and event sales within the hotel. Administer the staffing, training and performance reviews for the Sales Department. Direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System and Booking Report. Establish and maintain relationships with industry influencers and key strategic partners. Direct market channel development activity and coordinate sales distribution by establishing quotas, and goals. Meet with key clients, assisting sales representative with maintaining relationships, negotiating and closing business. Conduct persuasive verbal sale presentations to prospective clients.

Bellevue, Washington, United States

Responsible for all business transient & corporate group revenue. Marketing of new Embassy Concept to all clients, positioned hotel for multiple new Global accounts, mentoring of new sales manager, monthly revenue reports to ownership, creation of annual marketing plan & quarterly action plans. Working knowledge of Delphi, Hotel Sales Pro, CRM systems and Microsoft applications. Total business transient revenue goal 4.5 million. Total corporate group revenue goal 1.4 million.

San Francisco, California, United States

Private hotel group headquartered in New York. Prospecting & qualifying of Fortune 500 companies worldwide. Handled the highest volume member accounts in assigned territory, addressed member questions regarding benefits, amenities, price and availability. Collaborated with team to reinforce member high touch experience. Used networking opportunities to create successful on-going business relationships. Created strategies to develop and expand existing customer sales. Surpassed annual membership quota creating 97% average hotel occupancy closing out available memberships. Contracted corporate apartments for corporate relocation and extended stay vertical, group lodging and meeting and catering revenues. Supervised Executive Meeting Manager, onsite Coworking Community Host and relationship with onsite restaurant.

South San Francisco, California, United States

Responsible for management of sales team, director of catering and served on senior levelhotel departmental leadership council. Strong focus on business transient/corporate relations.Response to all 3rd party corporate group leads. Extended stay prospecting within local andnational accounts. Responsible for $3 million full service catering & event revenue.Supervisor of Director of Catering & event staff. Prospecting of new business & competitorshare shift opportunities.

South San Francisco, California, United States

Managed, hired & mentored a sales team. Consistently achieved RevPar, sales call and house profit bonus. Utilization of prospecting tools such as Hoovers, LinkedIn, Costar and association memberships. Creation of Annual Marketing Plan, Group RevPar Goals, and Sales Budget.

Boise, Idaho, United States

Direct the solicitation efforts of the Sales Department while overseeing rate, date and space commitments for group rooms, catering and event sales within the hotel. Administer the staffing, training and performance reviews for the Sales Department. Direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System and Booking Report. Establish and maintain relationships with industry influencers and key strategic partners. Direct market channel development activity and coordinate sales distribution by establishing quotas, and goals. Meet with key clients, assisting sales representative with maintaining relationships, negotiating and closing business. Conduct persuasive verbal sale presentations to prospective clients.

Education record

Education record