Laurelle Turner-Clemons, Msc Email & Phone Number

Napa, California, United States

Napa, California, United States

• As a strategic leader on the marketing team, I translate brand strategy into 360˚ programs by collaborating across departments, establishing activation calendars, and using analytical insights to reveal opportunities.
• Lead strategy iteration for the Hess Collection full-funnel program to support Sales, DTC e-commerce, and hospitality (new) through behavior-based targeting and omnichannel retargeting

Napa, California, United States

• The scope of my role extends from social media to ecommerce, including comprehensive reports which I present to leadership. Through cross-functional collaboration and partnerships, I have delivered best-in-class.
• Lead collaborative change with DTC team to drive revenue. In 6 months, new email marketing strategies, with social media and digital media support, lifted revenue trajectory by 10%
• Pivot Lion Tamer digital outreach program to better connect with Gen X and Millennials. In 90 days, Instagram followers grew 15% and median age shifted from 55 to 45
• Manage major strategy shift for key digital full-funnel program for Hess Collection. Within 60 days, new targeting and omnichannel tactics doubled attributed web traffic engagement rates and drove new-to-brand DTC.
• Develop new strategies for Instacart advertising (bidding, timing, etc) by managing ad agency and strengthening relationship with Instacart. In 2023, with new insights and creative thinking, ROAS lifted 20% CYA.
• Coach and train Marketing Coordinator to learn brand voices, find process improvements, create social media content, network with other teams, and develop Sales support tools

San Francisco Bay Area

• I created consumer-facing content for three product divisions (Immunology, Oncology, Synthetic Biology), with a focus on project management, lead generation, social media, and innovation in a rapid-growth environment..
• Project Managed and executed full-funnel marketing campaigns for 7 product launches
• Managed scale-up of social media presence by managing agency team and establishing working relationships across multiple departments — notably People Operations and R&D
• Supported Sales by creating an interactive virtual product demo during international expansion amid COVID lockdowns and quarantines
• Trained Marketing team in presentation best practices (creation and delivery), preparing them for webinars and virtual conferences
• Wrote and designed advertising, landing pages, conference collateral, and emails

Hercules, California

• While ensuring brand alignment, I created digital and print marketing pieces for more than 5 global product portfolios.Digital: Podcasts, videos, testimonials, emails, landing pages, display ads, social mediaPrint.
• Trained and mentored junior Editor in brand standards, project processes, and ways of working with key stakeholders
• Created a corporate podcast playbook including guidelines, best practices, go-to market plans
• Developed two digital campaigns for the Cell Biology portfolio which were each adapted into international B2B conference booth themes

Fort Collins, Colorado Area

Graduate Student research developing a field-ready analytical electrochemical protocol for analyzing air pollution and evaluating toxicity levels in specific locations. My work encompassed sampling in Honduras and the Navajo Nation; the results were published as a manuscript. PI: Dr. Charles Henry, Department of Chemistry, Colorado State University

Department Of Chemistry, Colorado State University

Student research appointment dedicated to analyzing chemical separations and surface chemistry using surfactants and heavy metals in a microfluidic environment. Involved experimental design to explore pH-dependencies, fluid dynamics, and an understanding of microfluidic electrophoresis. Gained independence in Analytical Chemistry, Organic Chemistry, Fluid.

Fort Collins, Colorado Area

• I oversaw radio production operations and projects, managed a professional recording studio and team of editors, trained volunteers, and grew the podcast program at KCSU-FM to 8 shows.
• Managed two audio editors, fostering their creativity and empowering their independence.
• Produced 6 podcasts, oversaw the production of two others, and introduced a scalable podcasting playbook for KCSU
• Created an accessible studio calendar, prioritizing collaboration with other media departments

Fort Collins, Colorado, United States

• During my time at KCSU-FM, I wrote and hosted four regular programs: “The History Of” (musical history), “Jazz Happy Hour”, “Weekend Discovery” (for new music), and “The Innovators Podcast” (for campus-focused science.
• “The History Of” was named Best Radio Program by two national collegiate conferences CBI (finalist, 2015) and BEA (winner, 2016)
• “Jazz Happy Hour” was named Best Radio Program by CBI (winner, 2017)

Master Of Science (M.S.), Chemical And Biological Engineering

Activities and Societies: KCSU Student Radio (Rocky Mountain Student Media Corp)

Bachelor Of Science (B.S.), Chemical Engineering

Activities and Societies: KCSU Campus Radio Station The Society of Women EngineersEngineering Scholars Scholarship Fund 2014-2015 PPG.