Laurel Mallory Email & Phone Number

Louisville, Kentucky, United States

As part of the marketing team, I shoot and edit videos showcasing Metro United Way's community impact. My main responsibilities also include photographing events and taking my colleague's professional headshots.Starting in summer 2022, I took on the management of Metro United Way's social media pages, as well. I post daily content to engage volunteers, donors, and the community across our channels -- Facebook, Twitter, Instagram, and LinkedIn.

Columbia, South Carolina Area

• Managed a team of journalists creating all online content for #1 news station in Columbia market.• Strategized coverage to improve reach across digital platforms and social media.• Managed 40 to 50 posts a day on Facebook page with 350,000+ followers.• Engaged with audience as station’s top social listener using a relatable, professional voice.• My team earned second place for Best News Website in the Carolinas in the TV 1 Division of RTDNA in 2020 and first place for Best Use of Social Media in the TV 1 Division of RTDNA in 2021.

Louisville, Kentucky Area

I lead nightside news coverage on wave3.com, while also focusing on social media and OTT platforms. As a senior member of the team, I train new members and help younger members through difficult tasks. Live metrics are a constant part of my job, enabling us to quickly adapt coverage and improve traffic. Taking from my years of experience in the newsroom, I lead the team to win breaking news situations and handle tough stories with professionalism. Above all, accuracy is my guiding principal.One of my favorite parts of my job is crafting social media posts and engaging with our audience. It helps viewers relate to WAVE 3 News and trust us. In this way, I often get enterprise story ideas to set our station’s coverage apart from the competition.

Louisville, Kentucky Area

I produce the 7 p.m. newscast Monday through Friday. I have implemented new strategies to make the newscast as fresh and current as possible.Along with producing, I am a founding member of Dolly Parton's Imagination Library of Louisville, an initiative of WAVE 3 News, the Junior League of Louisville and the Jefferson County Public Education Foundation. Imagination Library provides pre-school aged children with free books. These books are sent in the mail every month, in the child's name, to foster a love of reading and prepare them for kindergarten.In addition, I produced The Setlist, a weekly segment highlighting local music artists hosted by Kyle Meredith, the Music Director of 91.9 WFPK. The segment ran from 2013-2017.I also organize an annual telethon for Supporting Heroes and take on additional tasks as needed.

Louisville, Kentucky Area

I can tune in a live shot, put up a live stream, run camera, write scripts, edit video, handle social media and more. Truly, this position could be called "utility player."I assist the news desk during the week while organizing the weekend planners. When possible, I also produce an evening newscast one day a week.On the weekends I assume all duties of the news desk including answering phones, doing research for stories, following up with contacts to update stories when possible, keeping abreast of current events and what our competition is covering and managing crews and equipment. Coming from a web background, I also take care of updating our site in the mornings and pushing out breaking news on all platforms.

Louisville, Kentucky Area

I produce the Saturday and Sunday sunrise newscasts. Those give me the challenge of making quick decisions as well as handling breaking news and severe weather coverage. As a digital producer I write original content for our website as well as publish shared content. I promote the website and newscasts through social media. This role also gives me ownership of breaking news and severe weather coverage through our digital platforms.Whenever I am at work overnight and in the early morning I am often alone and handle assignment desk duties such as listening to scanners and making phone calls to local agencies for information on top of producing.I learn new things often and have a broad set of skills in the newsroom and production.

Louisville, Kentucky Area

Entry-level news production position at NBC affiliate station. Edit all video and camera op weekend Sunrise newscasts; floor direct or Chyron op weekday Sunrise newscasts; associate produce weekday midday newscast.Proficient in teleprompter, camera operations, floor directing, web publishing, associate producing and Chyron. Received basic training in audio and master control operations.

Tristate Area Of Kentucky, Indiana And Ohio

I take on shooting and/or editing projects for businesses and organizations in the TriState area.

· Videographer, interviewer and editor for short promotional video.· Shot and edited classroom video and designed DVDs for Department Head.· Edited back-end of Blackboard sites, enhancing program's online classes.· Designed annual Dance Company newsletter.· Recorded and edited audio for student dance project.

Bowling Green, Ky

Entrepreneurial editorial startup operated out of WKU‘s School of Journalism & Broadcasting dedicated to training students in multiplatform newshandling. Primarily worked with Western iMedia during spring semester of 2011.Contributed to REDtv online news channel with stories focusing on the challenges college students face finding a job in the current economical climate. Personally worked as a videographer and editor on several stories and designed intro/outro graphics for REDtv videos.see http://www.wku.edu/redtvHired to cover the International Newsmedia Marketing Association World Congress in New York City in May 2011. Deliverables included blog posts, videos, social media coverage and interviews.see http://www.inma.org/blogs/world-congress/archives.cfm/category/2011-world-congress andhttp://www.inma.org/blogs/world-congress/page.cfm/western-imediaHired by the Kentucky Institute for International Studies to cover study abroad trips in Mexico, Istanbul and Tanzania during the summer of 2011. Traveled specifically to Istanbul as the Lead Production Specialist of a team of 3. Produced videos, audio slide-shows and print articles.Invited to supervise the next semester's media team on their trip to Hong Kong in November 2011 to cover the Global Editors Network News World Summit. Primarily worked on video coverage of the event.Explore our coverage of the event (loads Western iMedia bio page):http://news.globaleditorsnetwork.org/about-western-imedia-fusion-journalism

Assisted the lead anchorwoman in reporting and interviewing, gathering sound, writing for the late night newscast, and editing video.

Ba, Broadcast Tv Production, Minors In Dance And Criminology

Traveled to 9 countries: Performed with WKU Dance Company in Civitavecchia, Italy- Summer 2008 & 2009 Studied journalism in Rome, Capri.

Study Abroad

Activities and Societies: Founder of the Harlaxton College Dance Team, Special Events Committee ChairLocated in Grantham, England.