*Researches, develops and executes SEO strategy.* Creates new content for intended audiences online and in print.* Optimizes existing content for readability, accessibility and SEO.

Funnelfly provides sales and marketing email automation software for SaaS companies and anyone interested in growing their business through powerful, targeted email campaigns.* Revitalized the brand by executing comprehensive initiatives, including website overhaul, brand guidelines implementation and creation of animation assets.* Launched one social media community (Tik Tok) and grew three others (Instagram, Facebook and Linkedin); increased posts from 1X per week to 5X per week.* Developed, owned, and implemented an SEO strategy for better organic traffic. * Established and managed relationships with vendors and service providers.* Held weekly meetings with key stakeholders to communicate product, marketing, and business efforts.* Developed and implemented performance metrics and tracking systems to evaluate business effectiveness and ensure continuous improvement.* Developed, monitored, and evaluated short and long-range program goals, objectives, and milestones to ensure compliance with the overall goals and vision of the business.* Continually managed the brand as a strategic asset and devotes necessary resources to it.

* Built strong working relationships at all levels within the entrepreneurs and businesses they manage.* Managed client relationships, and worked to ensure satisfaction and to develop additional business.* Developed proposals to carry out work on behalf of clients and assist with the delivery of the work.* Established and maintained relationships with key internal and external partners.* Evaluated new opportunities.

* Directed content marketing and strategy for up to five portfolio companies, including retail, restaurant, residential leasing and educational software.* Led and managed all aspects of digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO); allocated budgets ranging from $500-$3K/month for each campaign.* Led marketing and media production including web design, social media, content calendars, videos, blog articles, graphic design and printed materials; allocated budgets up to $10K per project.* Planned and executed a 2-day photo shoot with a budget of $20K and involving 10 models (men, women, and children) and a crew of 12.* Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue; increased engagement by up to 300% per month on social channels.* Hired and managed a team of up to 20 employees across portfolio companies.* Implemented an intern program to drive content production; hired, recruited and managed 3-5 interns/quarter producing 3-12 content pieces/week.* Controlled overall company image across all marketing collateral in print and electronic formats, including online.* Prepared presentations, formal and informal reports, correspondence, and slide decks for team members and stakeholders, which effectively communicated business goals and objectives.* Developed, monitored, and evaluated short and long-range business goals, objectives, and milestones to ensure alliance with the overall mission and vision of the organization.* Responded to information requests from the public and internal stakeholders.

* Led the creation of marketing materials that included signage, menus, and product packaging.* Directed ad campaigns and ad spend.

* Supported a work environment that promotes customer service, quality, continuous improvement, knowledge sharing, and teamwork.* Mentored and trained team members in website best practices, marketing development, and communication skills, fostering a culture of continuous learning and professional development.* Developed, owned, and implemented SEO strategy across the board for portfolio companies. Trained others in SEO best practices. * Maintained relationships with members of the press for the purpose of disseminating information and responding to interviews.* Determined the creative and art direction for graphic designers for print and online.* Created and directed PR campaigns.* Created copywriting materials for marketing messages.

My work has appeared in The Birmingham News, TheAtlantic.com, DAME Magazine, Alabama Magazine, and Flower, among others. I also write copy for businesses and institutions, including marketing materials, websites, and social media.

Supervised a team of interns and fellows as they worked on creative projects including web design, graphic design, content creation and video production.

Taught English 101/102.

Taught Journalism 412/512: Opinion Writing.

Taught freelance writing, writing for mass media, writing the novel and creative nonfiction.

Manage blog, proofread weekly articles, social media, press releases.

I promote events, manage social media accounts, provide content for company materials, oversee projects and generate web content.

I write press releases, update the blog, manage e-blasts, monitor social media accounts, coordinate community outreach programs and manage marketing initiatives for the law group.* Successfully nominated people for Birmingham Business Journal's Top 40 Under 40.* Helped RMLG take third place in BBJ's Best Places to Work for Small Companies, 2010. RMLG won the overall award for Best Place to Work in 2011.* Successfully nominated Russell Cunnigham, IV and Red Mountain Law Group for Birmingham Magazine's inaugural Groundbreakers awards.

I write press releases, perform web maintenance and manage marketing initiatives for the investment management firm.

Wrote, marketed and distributed a children's picture book.

Worked as part of a campaign to build buzz and awareness about the new VolvoS60 as part of the Biggest Fan of the Big East campaign. Wrote blog entries and engaged in social media interaction. Made it to the final four of sixteen competitors.

Shaped voice and direction of magazine from start-up.Established monthly editorial calendar; Assigned and edited all stories, Arranged photo shoots.Wrote monthly columns (“A to Z,” “Lipshtick”) and contributed other written content to each issue.Managed relationships with all freelance writers and photographers.Managed and uploaded all web content.

Shaped channels from start-up of site, including establishment of 3 new sub-channels and templates.Set monthly and yearly editorial calendar for Lifestyles and Travel channels.Wrote 2-3 articles/week for Lifestyles and Travel channels. Contributed to print magazine content.Edited, requested art and loaded all articles for channels.Recruited and communicated with contributing writers to assign articles and establish deadlines.Trained editorial assistant in areas of research and writing.

Developed story ideas and wrote articles for magazine. - Researched cover stories and contributed content to cover articles. Contributed ideas for cover text and lead-ins; participated in weekly conference calls to determine content. Copy edited magazine text prior to production.

Designed syllabus and weekly lectures for Composition and Rhetoric (English 101). Led classroom discussion, communicated with students, and evaluated student work.Tutored developmental English students on a weekly basis.Conducted individual research project under faculty guidance.

Cultivated new donors and maintained donor relations, oversaw publications including newsletters and annual report, managed website, managed events from intimate dinners to galas for 300+.