Laurel Petty

Laurel Petty Email and Phone Number

Head of UX & Design at Minoan @ Minoan
new york, united states
Laurel Petty's Location
Chicago, Illinois, United States, United States
About Laurel Petty

Whether crafting functional and intuitive user experiences or award-winning editorial publications, the medium in which I’ve worked has shifted from paper to pixels, but the foundations for success have remained consistent: constant curiosity, expert communication and leadership skills, deep understanding of design principals and execution, expertise in industry standard software, and effective collaboration with cross functional teams. I have been honing these skills for almost two decades, while effectively managing design teams, and building brands & experiences for Fortune 500 companies, tech start-ups, small businesses, government contracts, and non-profits.

Laurel Petty's Current Company Details
Minoan

Minoan

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Head of UX & Design at Minoan
new york, united states
Employees:
6
Laurel Petty Work Experience Details
  • Minoan
    Head Of Ux & Design
    Minoan Feb 2022 - Present
  • Walmart Global Tech
    Ux & Product Design Lead
    Walmart Global Tech May 2017 - Feb 2022
    Chicago
    • Working with a cross functional team, launched a growing suite of internal and B2B tools from the ground up; responsible for creating the design language and managing the design system • Manage the development of all UX frameworks and information architecture, user flows, site maps, wireframes, and high fidelity prototypes• Lead user testing and user research sessions with internal stakeholders and Walmart Suppliers
  • Rightpoint
    Sr. Ui Designer
    Rightpoint Apr 2015 - Apr 2017
    Chicago
    • Responsible for translating ideas and concepts into useful and engaging solutions—for websites and intranets across mobile and responsive frameworks. • Lead all phases of creative concepting, visual design, and art direction for assigned client accounts, including running creative and brand experience workshops with clients and leading all creative presentations. • Apply brand identity systems, typography, photography, and color to create innovative solutions that align with business and user needs while collaborating with user experience designers, front-end developers, and content strategists on brainstorming, UX client workshops, user interviews, wire framing, sketching sessions/ideation, and quality assurance.
  • Designation Labs
    Ui/Ux Designer In Residence
    Designation Labs Nov 2014 - Mar 2015
    Chicago, Il
    • Studied Design Thinking methodologies over the course of an intensive 12-week, 60+ hour per week bootcamp, with an emphasis on UX and UI, as well as developing skills in HTML and CSS• Consulted with Chicago-based start-up client on website and mobile app development—providing competitive analysis, website content development, wireframing, branding, and UI/visual design
  • Aon
    Design And Marketing Consultant
    Aon Jan 2014 - Dec 2014
    Chicago, Il
    Lead designer on rebranding initiative with the Global Marketing Dept. of Fortune 250 company• Provided art direction and design for corporate identity system comprised of 30+ deliverables—including print, digital, social, and environmental channels• Built and tested all design templates; helped author and design a 300+ page brand standards guide, distributed to 65,000+ colleagues in 120 countries • Presented training sessions to global marketing leaders and brand ambassadors; wrote and recorded a series of training videos for international design teams
  • Iostudio Llc
    Sr. Art Director
    Iostudio Llc Apr 2010 - Jan 2014
    Nashville, Tn
    Responsible for creative direction and production process management for in-agency content marketing department, producing award-winning client publications and marketing materials • Managed design staff and led creative concept development and branding initiatives for all client deliverables • Streamlined efficiency and collaboration with in-house editorial team through effective process creation, contributing to improved editorial content strategy• Conceptualized, directed, and produced photoshoots; hired photographers and photo retouchers and commissioned illustrators• Spear-headed award-winning redesign of iostudio’s flagship publication, including creation and management of robust Adobe CS templates and libraries • Designed and launched the agency’s first integrated digital publication, fully interactive and produced in-house using Adobe DPS; provided creative direction for video and multi-media components of the web and digital experience
  • Advanstar Communications
    Art Director
    Advanstar Communications Jan 2008 - Oct 2009
    New York, Ny
    Assumed the role of art director, designer, photo editor and production manager for monthly B2B magazine, responsible for all phases of creative process from conceptualization to production• Initiated leadership and execution of successful re-design and rebranding initiatives for multiple publications• Produced 8 special sections annually, in addition to all in-house advertising and marketing materials for multiple Neal Award-winning business publications
  • Corporate Executive Board
    Manager, Creative Solutions Group
    Corporate Executive Board Mar 2006 - Nov 2007
    Washington, Dc
    Responsible for direct supervision of a team of seven designers; provided creative and design direction, managed workload balancing and adherence to quality control processes, and created/monitored annual, quarterly, and project budgets• Contributed to design and production of firm’s high-end collateral, including annual marketing campaigns, sales kits, and annual reports• Led growth efforts for international team of designers in CEB’s New Delhi, India office; managed process efficiency by implementing new workflow model for a team of 9 designers, additionally responsibile for hiring, training, and onboarding all new hires
  • Ceb, Now Gartner
    Sr. Graphic Designer
    Ceb, Now Gartner May 2004 - Feb 2006
    Washington D.C. Metro Area
    • Managed design, development, and client service while simultaneously producing long- and short-term deliverables—including research studies, invitations, brochures, marketing collateral, conference materials, newsletters, and presentations• Led a project team focused on creating and maintaining a comprehensive template design system and graphics library for a department of 60+ designers
  • Journal Communications Inc.
    Graphic Designer
    Journal Communications Inc. May 2001 - May 2004
    Franklin, Tn
    • Contributed to all phases of magazine design and production for over 100+ annual travel publications, community magazines, trade publications, and other custom magazines• Working directly with in-house editors and photographers, developed creative concepts and graphic design of editorial page layouts, feature spreads, photo essays, and special advertising sections

Laurel Petty Skills

Indesign Creative Direction Graphic Design Adobe Creative Suite Layout Graphics Branding And Identity Illustrator Art Direction User Experience User Interface Design Mac Publishing Photoshop Marketing Communications Corporate Identity Css Image Manipulation Logo Design Editorial Brand Development Brochures Creative Strategy Typography Adobe Acrobat Visual Design Social Networking Corporate Branding User Experience Design Html5 Magazine Design Adobe Illustrator Adobe Photoshop

Laurel Petty Education Details

Frequently Asked Questions about Laurel Petty

What company does Laurel Petty work for?

Laurel Petty works for Minoan

What is Laurel Petty's role at the current company?

Laurel Petty's current role is Head of UX & Design at Minoan.

What is Laurel Petty's email address?

Laurel Petty's email address is lp****@****abs.com

What is Laurel Petty's direct phone number?

Laurel Petty's direct phone number is +161540*****

What schools did Laurel Petty attend?

Laurel Petty attended Middle Tennessee State University.

What are some of Laurel Petty's interests?

Laurel Petty has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Laurel Petty known for?

Laurel Petty has skills like Indesign, Creative Direction, Graphic Design, Adobe Creative Suite, Layout, Graphics, Branding And Identity, Illustrator, Art Direction, User Experience, User Interface Design, Mac.

Who are Laurel Petty's colleagues?

Laurel Petty's colleagues are Ally Goltz Lenihan, Vivekanand Kumar, Brenan Okumu, Mohit Saraswat, Mahesh Sharma, Utkarsh Malik, Shanshan Duan.

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