Laurel Petty Email & Phone Number

Chicago

• Working with a cross functional team, launched a growing suite of internal and B2B tools from the ground up; responsible for creating the design language and managing the design system
• Manage the development of all UX frameworks and information architecture, user flows, site maps, wireframes, and high fidelity prototypes
• Lead user testing and user research sessions with internal stakeholders and Walmart Suppliers

Chicago

• Responsible for translating ideas and concepts into useful and engaging solutions—for websites and intranets across mobile and responsive frameworks.
• Lead all phases of creative concepting, visual design, and art direction for assigned client accounts, including running creative and brand experience workshops with clients and leading all creative presentations.
• Apply brand identity systems, typography, photography, and color to create innovative solutions that align with business and user needs while collaborating with user experience designers, front-end developers, and.

Chicago, IL

• Studied Design Thinking methodologies over the course of an intensive 12-week, 60+ hour per week bootcamp, with an emphasis on UX and UI, as well as developing skills in HTML and CSS
• Consulted with Chicago-based start-up client on website and mobile app development—providing competitive analysis, website content development, wireframing, branding, and UI/visual design

Chicago, IL

• Lead designer on rebranding initiative with the Global Marketing Dept. of Fortune 250 company
• Provided art direction and design for corporate identity system comprised of 30+ deliverables—including print, digital, social, and environmental channels
• Built and tested all design templates; helped author and design a 300+ page brand standards guide, distributed to 65,000+ colleagues in 120 countries
• Presented training sessions to global marketing leaders and brand ambassadors; wrote and recorded a series of training videos for international design teams

Nashville, TN

• Responsible for creative direction and production process management for in-agency content marketing department, producing award-winning client publications and marketing materials
• Managed design staff and led creative concept development and branding initiatives for all client deliverables
• Streamlined efficiency and collaboration with in-house editorial team through effective process creation, contributing to improved editorial content strategy
• Conceptualized, directed, and produced photoshoots; hired photographers and photo retouchers and commissioned illustrators
• Spear-headed award-winning redesign of iostudio’s flagship publication, including creation and management of robust Adobe CS templates and libraries
• Designed and launched the agency’s first integrated digital publication, fully interactive and produced in-house using Adobe DPS; provided creative direction for video and multi-media components of the web and digital.

New York, NY

• Assumed the role of art director, designer, photo editor and production manager for monthly B2B magazine, responsible for all phases of creative process from conceptualization to production
• Initiated leadership and execution of successful re-design and rebranding initiatives for multiple publications
• Produced 8 special sections annually, in addition to all in-house advertising and marketing materials for multiple Neal Award-winning business publications

Washington, DC

• Responsible for direct supervision of a team of seven designers; provided creative and design direction, managed workload balancing and adherence to quality control processes, and created/monitored annual, quarterly.
• Contributed to design and production of firm’s high-end collateral, including annual marketing campaigns, sales kits, and annual reports
• Led growth efforts for international team of designers in CEB’s New Delhi, India office; managed process efficiency by implementing new workflow model for a team of 9 designers, additionally responsibile for hiring.

Washington D.C. Metro Area

• Managed design, development, and client service while simultaneously producing long- and short-term deliverables—including research studies, invitations, brochures, marketing collateral, conference materials.
• Led a project team focused on creating and maintaining a comprehensive template design system and graphics library for a department of 60+ designers

Franklin, TN

• Contributed to all phases of magazine design and production for over 100+ annual travel publications, community magazines, trade publications, and other custom magazines
• Working directly with in-house editors and photographers, developed creative concepts and graphic design of editorial page layouts, feature spreads, photo essays, and special advertising sections