Laurel Sallie Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

CivicAction is a premier civic engagement organization that brings together senior executives and rising leaders from all sectors to tackle challenges facing the Greater Toronto and Hamilton Area, and beyond.

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Btchcoin News is an e-newsletter that covers capital market news and personal finance, specifically targeted towards an audience of young Canadian womxn. Our goal is to make economic and financial news more accessible; empowering our readership with knowledge that will benefit both their careers and their bank accounts. Working alongside a group of talented contributors and our amazing founder, I help put together our weekly newsletter that is then sent to hundreds of subscribers across Canada.

Ottawa, Canada Area

Greater New York City Area

• Created and managed cross-departmental and external email marketing and social media projects, particularly at the intersection of fundraising campaigns, program-specific marketing needs, stakeholder engagement, and brand/mission storytelling• Built, leveraged, and executed the brand’s digital media presence; driving increased engagement, key consumer partnerships, and fostered community and brand sentiment across the digital platforms• Conceptualized, designed, and scaled member communications• Created the ‘external voices’ of both the CEO and COO and managed their social media platforms

Greater New York City Area

• Generated cohesive social media marketing campaigns on CGI's various online platforms• Storyboarded and co-created infographics using Adobe Creative Cloud (Photoshop & Illustrator)• Developed, wrote, and designed monthly member newsletters• Conducted an annual analysis of CGI’s social media platforms (Facebook, Twitter, Instagram, Medium, and the organization’s blog) and presented the findings to the marketing team

Toronto, Canada Area

• Co-managed the firm’s public relations and safety campaign, Helmets on Kids, in partnership with the Brain Injury Association (dist. 15,000 helmets to kids in York Region)• Consulted in the production of the firm's corporate website and online marketing campaign

New York, New York And Toronto, Canada

• Successfully pitched the company for a Toronto Fashion Week position • Developed and managed the company's graphic marketing campaign in the lead-up to Toronto Fashion Week• Increased audience following on each of the company’s social platforms by more than 50 per cent

Ottawa, Canada

• Pitched new and creative story-telling ideas to the magazine’s editor and publisher • Wrote and copy-edited op-eds, long-form feature pieces, profile stories, and promotional brochures for traditional print, as well as, online publication • Co-managed the digital media team that created the magazine's online profile using Photoshop

Master Of Science (M.S.), Public Relations And Corporate Communications

• Thesis on the degradation of respect for the office of the President of the United States as a result of television news media

Bachelor Of Journalism (Honours), Journalism And History (Double Major), Combined Honours

• Honours thesis in history on the collision between the new media (television) and Canadian politicians; specifically, Pierre Elliott.