Laurel Skurko

Laurel Skurko Email and Phone Number

Senior Marketing Manager || Business Development & Growth ⇨ Strategic Partnerships ⇨ Research & Data Analysis ⇨ Product & Performance Management @ University of California Office of the President
Los Angeles, ca
Laurel Skurko's Location
San Francisco, California, United States, United States
Laurel Skurko's Contact Details
About Laurel Skurko

➡️ MY MISSION: Working with like-minded professionals and organizations to ensure customers have access to the products and services that improve organizations and lives.📈 WHAT I OFFER: I am a systematic, data-driven problem solver who is known for developing and executing both holistic and targeted strategies that lead to process and operational improvements and propel business objectives. I am uniquely qualified to build rapport and generate greater engagement with key stakeholders throughout the research and analytics/fact-based planning, and managing each of the steps needed to implement a plan. I have honed my expertise in market and customer research and am highly skilled in using and adapting tools to address market circumstances.🔍 MORE ABOUT ME: Bringing new life sciences technology to market has never been more pressing than it is today. I am drawn to organizations that are committed to this mission and that apply technology in novel ways to improve people’s lives and that value transparency and collaboration. I have passion for bringing health care access to diverse, underserved populations with chronic diseases. Outside of work, I foster the entrepreneurial spirit in local communities, including the underserved, through my work with the Harvard Business School Association of Northern California and my previous board participation with the Network for Teaching Entrepreneurship.💬 LET’S CONNECT: Contact me to discuss how my expertise can benefit your organization. I can be reached through LinkedIn or at laurelskurko@gmail.com

Laurel Skurko's Current Company Details
University of California Office of the President

University Of California Office Of The President

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Senior Marketing Manager || Business Development & Growth ⇨ Strategic Partnerships ⇨ Research & Data Analysis ⇨ Product & Performance Management
Los Angeles, ca
Website:
ucla.edu
Employees:
10
Company email:
socialmedia@ucop.edu
Laurel Skurko Work Experience Details
  • University Of California Office Of The President
    Marketing And Communications Director
    University Of California Office Of The President Jun 2022 - Present
    Oakland, Ca, Us
    Working for the University of California (UC) Operations Division*, manage marketing across the systemwide UC tech community, a matrix of 10K members of the forward-thinking technology community at the university, with 22 locations across the state. Communications vehicles include a weekly newsletter, social media, online and in-person events and an annual technology awards program, among others. Focus branding on the dynamic interplay between each individual UC location and the system as a whole.*Quick Facts: (1) UC Operations supports 1 in 45 jobs in California (529K); (2) Many of the state's leading industries grew from UC research, including biotechnology, computing, semiconductors, telecommunications and agriculture. (3) Technology represents a significant portion of the $40B/year annual operating budget. More quick facts about UC as a whole here: https://ucop.edu/institutional-research-academic-planning/_files/uc-facts-at-a-glance.pdf
  • Cerebra
    Board Of Advisors
    Cerebra Nov 2023 - Present
    Palo Alto, California, Us
    AI-powered software platform providing improved stroke outcomes based on earlier stroke detection and more effective treatment
  • University Of California, San Francisco
    Marketing And Business Development, Ucsf Bakar Computational Health Sciences Institute
    University Of California, San Francisco Jul 2021 - Jul 2022
    San Francisco, California, Us
    Developed new communications standards to maximize collaboration and position the team in a field that they are defining, at the intersection of bio medicine and data science.🎯 SELECTED ACHIEVEMENTS:☑ Led launch of UCSF Center for Real World Evidence with $50K campaign from website to conference plans. Customer/KOL interviews included FDA and top-20 global pharmaceutical industry clients. ☑ Managed brand communications & PR, including social media, web/email outreach and press, generating an average of 7M Twitter impressions/day, up 200x in 3 months. Created the team's first CRM.
  • Ucsf Health
    Program Manager, Innovation Ventures ✪ Marketing ✪ Performance Assessment ✪ Entrepreneurship
    Ucsf Health Jul 2019 - Dec 2020
    San Francisco, Ca, Us
    Led marketing initiatives to positively impact the organization's outreach, profitability, and credibility. Consulted on key project with UCSF Health Hub.🎯 SELECTED ACHIEVEMENTS:☑ Developed innovative approach to university startup formation. Conducted in-depth analysis of competitive landscape and best practices across 30 national peer institutions, venture capitalists (VC’s), and entrepreneurs. ☑ Drove 300% enrollment growth in global entrepreneurship course through systematic outreach to new-to-UCSF audiences. ☑ Improved process and procedures that increased efficiencies and productivity.☑ Created first strategic performance dashboard to provide performance visibility across internal and external stakeholders. Using expert project management skills, delivered end-result on-time and on-budget.☑ Secured 2 executive leaders from Verily and Walmart Health as keynote speakers for Digital Health Awards event.
  • Ucsf Health
    Marketing Manager, Service Line Marketing ✪ Client Relations ✪ Market Assessment ✪ Data Analysis
    Ucsf Health Nov 2017 - Jun 2020
    San Francisco, Ca, Us
    Managed numerous client marketing programs, including the Department of Surgery, Orthopaedics, Endocrinology, Otolaryngology, Acute Care and Pediatrics/Family Medicine to develop campaigns while integrating multiple perspectives and feedback mechanisms which optimized campaign effectiveness.🎯 SELECTED ACHIEVEMENTS:☑ Sourced and negotiated contracts with new vendors and developed key performance metrics to ensure contractors were effective in delivering results on time and within budget parameters.
  • Ucsf Health
    Marketing Director, Ucsf Radiology ✪ Agency Management ✪ Strategic Planning ✪ Market Research
    Ucsf Health Feb 2015 - Jun 2019
    San Francisco, Ca, Us
    I managed and maximized a $400K annual marketing budget to grow the reputation and demand for UCSF Radiology, with $133M in sales.🎯 SELECTED ACHIEVEMENTS:☑ Created a multi-channel survey program with a 38% response rate for email surveys and 200+ in-person interviews with a CRM of ~5K. Data results honored by peers and utilized for presentations at 2 National Advisory Board Conferences. ☑ Leveraged business intelligence tools to analyze and address performance for UCSF Radiology, contributing to record 80% of customers meeting targets in representative clinics. ☑ Established improved systems and processes, including optimum communication channels for referring physicians and improved approach to content-generation.☑ Delivered $100K cost savings by assessing existing and hiring new portfolio of vendors. ☑ Spearheaded breast cancer screening event, with 300 attendees and 1M post-event visibility. On-boarded thought leaders, business partners, and ensured continued education credits for health care providers. Event was 1 of largest educational events of its kind at UCSF.☑Pioneered innovative, integrated, digital marketing tools, including the use of GEO Fencing techniques, digital radio ads and a new social media tool to reach patients through referral networks to engage new audiences. Hosted live, online digital events including a live tweet event on Twitter.
  • Linc Marketing
    Consultant/Partner ✪ Marketing Strategy ✪ Business Development ✪ Customer Relationship
    Linc Marketing 2014 - 2015
    Create and refine marketing strategies, developing and growing companies and operations, through building relationships. Focus on business development and fundraising initiatives to increase revenue and financial stability.🎯 SELECTED ACHIEVEMENTS:☑ For REGOLOGY, an innovative SaaS product, which improves the efficiency of monitoring privacy regulatory changes across state- and national boarders, served as Marketing Consultant. I used customer interviews and other forms of market research to shape a B2B marketing plan, and proposed new messaging to appeal to target customers. Used a two-pronged approach to test the MVP during initial roll-out, including both customer interviews and AB testing of a new LinkedIn ad product.☑ For NEWAGE MEATS, a biotech company in the food-tech industry, conducted business development to secure first three partnerships for a 2022 roll-out, planned after planned FDA approval.
  • Linc Marketing
    Consultant/Partner
    Linc Marketing Jan 2013 - Jan 2014
    ☑ Developed strategic marketing plan for BRISTLECONE, a leading Silicon Valley supply chain management company, training C-suite and staff to establish thought-leadership online, using social media.☑ Served as Interim Director of Marketing & Communications for a high-profile research center at a leading academic medical institution. Partnered with advisory board and Development Department to create a marketing plan and corresponding materials targeting lucrative corporate partners.☑ Created and piloted clients’ Facebook pages to engage audiences, increase brand awareness, and serve as a conduit for new partnerships and relationships.☑ Defined market entry strategy for food processing/ pharmaceutical company based on original market research of nutraceutical market, creating business case for global roll-out.
  • Blende Dental Group
    Director Of Marketing & Communications ✪ Start-Up ✪ Business Development & Expansion ✪ Project Mgt
    Blende Dental Group 2012 - 2013
    San Francisco, Ca, Us
    As the Director of Marketing & Communications, I was a key contributor in expansion and development of the New York City operations for start-up, Blende Dental Group house call business, provided state-of-the-art health care delivery services to patients with unique care access needs and supporting underserved and underrepresented populations.🎯 SELECTED ACHIEVEMENTS:☑ Leveraged industry expertise to develop and execute the strategic marketing plan and maximizing a $200K budget. ☑ Re-branded 3 businesses, integrated into 1 cohesive entity, using segmented audience communication and drove an unprecedented 6% increase in professional referrals.
  • Institute For Large Scale Innovation
    Director, Marketing & Business Development ✪ Strategic Partnerships ✪ Training & Development
    Institute For Large Scale Innovation 2004 - 2012
    In this role I leveraged my skills in marketing and business development to propel the organization’s mission of bringing together industry leaders throughout Fortune 500 companies, government agencies, and not-for-profits to collaborate and drive innovation for knowledge sharing and community building.🎯 SELECTED ACHIEVEMENTS:☑ Cultivated relationships and key partnerships with government organizations of Chile, Denmark, Finland, Saudi Arabia, Singapore, and the US.☑ Strategically planned thought-leadership events, including establishing a multi-year innovation training for Deloitte teams.

Laurel Skurko Skills

Market Research Marketing Communications Social Media Event Planning Marketing Strategic Planning Public Speaking Marketing Research Product Development Management Research Marketing Strategy Public Relations Health Care Industry Health And Beauty Industry Consumer Products Industry Food And Beverage Industry Nonprofit Management Education Product Marketing Start Ups Facebook Strategy Entrepreneurship Business Strategy Social Media Marketing Market Planning Food And Beverage Business Development Nonprofits Leadership Blogging

Laurel Skurko Education Details

  • Harvard Business School
    Harvard Business School
    Managing International Business
  • Stanford University
    Stanford University
    Health Communications
  • International School Of The Sacred Heart (Issh), Tokyo
    International School Of The Sacred Heart (Issh), Tokyo

Frequently Asked Questions about Laurel Skurko

What company does Laurel Skurko work for?

Laurel Skurko works for University Of California Office Of The President

What is Laurel Skurko's role at the current company?

Laurel Skurko's current role is Senior Marketing Manager || Business Development & Growth ⇨ Strategic Partnerships ⇨ Research & Data Analysis ⇨ Product & Performance Management.

What is Laurel Skurko's email address?

Laurel Skurko's email address is la****@****cop.edu

What is Laurel Skurko's direct phone number?

Laurel Skurko's direct phone number is +141599*****

What schools did Laurel Skurko attend?

Laurel Skurko attended Harvard Business School, Stanford University, International School Of The Sacred Heart (Issh), Tokyo.

What are some of Laurel Skurko's interests?

Laurel Skurko has interest in Social Services, Children, Economic Empowerment, Education, Environment, Dance, New Technologies, Science And Technology, Travel Through Culinary Experiences, Health.

What skills is Laurel Skurko known for?

Laurel Skurko has skills like Market Research, Marketing Communications, Social Media, Event Planning, Marketing, Strategic Planning, Public Speaking, Marketing Research, Product Development, Management, Research, Marketing Strategy.

Who are Laurel Skurko's colleagues?

Laurel Skurko's colleagues are Ethan Puente, Anwer Mujeeb, Cody Bowlay, Navid N., Helena Hoover, Veronica Garcia, Tracee J..

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