Laurel Skurko Email & Phone Number

Oakland, Ca, Us

Working for the University of California (UC) Operations Division*, manage marketing across the systemwide UC tech community, a matrix of 10K members of the forward-thinking technology community at the university, with 22 locations across the state. Communications vehicles include a weekly newsletter, social media, online and in-person events and an annual technology awards program, among others. Focus branding on the dynamic interplay between each individual UC location and the system as a whole.*Quick Facts: (1) UC Operations supports 1 in 45 jobs in California (529K); (2) Many of the state's leading industries grew from UC research, including biotechnology, computing, semiconductors, telecommunications and agriculture. (3) Technology represents a significant portion of the $40B/year annual operating budget. More quick facts about UC as a whole here: https://ucop.edu/institutional-research-academic-planning/_files/uc-facts-at-a-glance.pdf

Palo Alto, California, Us

AI-powered software platform providing improved stroke outcomes based on earlier stroke detection and more effective treatment

San Francisco, California, Us

Developed new communications standards to maximize collaboration and position the team in a field that they are defining, at the intersection of bio medicine and data science.🎯 SELECTED ACHIEVEMENTS:☑ Led launch of UCSF Center for Real World Evidence with $50K campaign from website to conference plans. Customer/KOL interviews included FDA and top-20 global pharmaceutical industry clients. ☑ Managed brand communications & PR, including social media, web/email outreach and press, generating an average of 7M Twitter impressions/day, up 200x in 3 months. Created the team's first CRM.

San Francisco, Ca, Us

Led marketing initiatives to positively impact the organization's outreach, profitability, and credibility. Consulted on key project with UCSF Health Hub.🎯 SELECTED ACHIEVEMENTS:☑ Developed innovative approach to university startup formation. Conducted in-depth analysis of competitive landscape and best practices across 30 national peer institutions, venture capitalists (VC’s), and entrepreneurs. ☑ Drove 300% enrollment growth in global entrepreneurship course through systematic outreach to new-to-UCSF audiences. ☑ Improved process and procedures that increased efficiencies and productivity.☑ Created first strategic performance dashboard to provide performance visibility across internal and external stakeholders. Using expert project management skills, delivered end-result on-time and on-budget.☑ Secured 2 executive leaders from Verily and Walmart Health as keynote speakers for Digital Health Awards event.

San Francisco, Ca, Us

Managed numerous client marketing programs, including the Department of Surgery, Orthopaedics, Endocrinology, Otolaryngology, Acute Care and Pediatrics/Family Medicine to develop campaigns while integrating multiple perspectives and feedback mechanisms which optimized campaign effectiveness.🎯 SELECTED ACHIEVEMENTS:☑ Sourced and negotiated contracts with new vendors and developed key performance metrics to ensure contractors were effective in delivering results on time and within budget parameters.

San Francisco, Ca, Us

I managed and maximized a $400K annual marketing budget to grow the reputation and demand for UCSF Radiology, with $133M in sales.🎯 SELECTED ACHIEVEMENTS:☑ Created a multi-channel survey program with a 38% response rate for email surveys and 200+ in-person interviews with a CRM of ~5K. Data results honored by peers and utilized for presentations at 2 National Advisory Board Conferences. ☑ Leveraged business intelligence tools to analyze and address performance for UCSF Radiology, contributing to record 80% of customers meeting targets in representative clinics. ☑ Established improved systems and processes, including optimum communication channels for referring physicians and improved approach to content-generation.☑ Delivered $100K cost savings by assessing existing and hiring new portfolio of vendors. ☑ Spearheaded breast cancer screening event, with 300 attendees and 1M post-event visibility. On-boarded thought leaders, business partners, and ensured continued education credits for health care providers. Event was 1 of largest educational events of its kind at UCSF.☑Pioneered innovative, integrated, digital marketing tools, including the use of GEO Fencing techniques, digital radio ads and a new social media tool to reach patients through referral networks to engage new audiences. Hosted live, online digital events including a live tweet event on Twitter.

Create and refine marketing strategies, developing and growing companies and operations, through building relationships. Focus on business development and fundraising initiatives to increase revenue and financial stability.🎯 SELECTED ACHIEVEMENTS:☑ For REGOLOGY, an innovative SaaS product, which improves the efficiency of monitoring privacy regulatory changes across state- and national boarders, served as Marketing Consultant. I used customer interviews and other forms of market research to shape a B2B marketing plan, and proposed new messaging to appeal to target customers. Used a two-pronged approach to test the MVP during initial roll-out, including both customer interviews and AB testing of a new LinkedIn ad product.☑ For NEWAGE MEATS, a biotech company in the food-tech industry, conducted business development to secure first three partnerships for a 2022 roll-out, planned after planned FDA approval.

☑ Developed strategic marketing plan for BRISTLECONE, a leading Silicon Valley supply chain management company, training C-suite and staff to establish thought-leadership online, using social media.☑ Served as Interim Director of Marketing & Communications for a high-profile research center at a leading academic medical institution. Partnered with advisory board and Development Department to create a marketing plan and corresponding materials targeting lucrative corporate partners.☑ Created and piloted clients’ Facebook pages to engage audiences, increase brand awareness, and serve as a conduit for new partnerships and relationships.☑ Defined market entry strategy for food processing/ pharmaceutical company based on original market research of nutraceutical market, creating business case for global roll-out.

San Francisco, Ca, Us

As the Director of Marketing & Communications, I was a key contributor in expansion and development of the New York City operations for start-up, Blende Dental Group house call business, provided state-of-the-art health care delivery services to patients with unique care access needs and supporting underserved and underrepresented populations.🎯 SELECTED ACHIEVEMENTS:☑ Leveraged industry expertise to develop and execute the strategic marketing plan and maximizing a $200K budget. ☑ Re-branded 3 businesses, integrated into 1 cohesive entity, using segmented audience communication and drove an unprecedented 6% increase in professional referrals.

In this role I leveraged my skills in marketing and business development to propel the organization’s mission of bringing together industry leaders throughout Fortune 500 companies, government agencies, and not-for-profits to collaborate and drive innovation for knowledge sharing and community building.🎯 SELECTED ACHIEVEMENTS:☑ Cultivated relationships and key partnerships with government organizations of Chile, Denmark, Finland, Saudi Arabia, Singapore, and the US.☑ Strategically planned thought-leadership events, including establishing a multi-year innovation training for Deloitte teams.

Mba, Marketing, Managing International Business

Ba, Human Biology, Health Communications

Education record