Laurel Sprague, M.S. Email & Phone Number

United States

Brands include Dunkin’, Arby’s, Buffalo Wild Wings, Jimmy John’s, Baskin-Robbins, & Sonic• Serve as day-to-day lead in crisis and issues communications for all Inspire Brands - domestic and international.• Mitigate and manage high-priority issues by serving as the internal contact for crisis communications and preparedness across the system. • Shape, protect, and develop external strategies around high-impact industry trends/issues.

Atlanta, Georgia

Past client work includes National Peanut Board, Hartsfield-Jackson Atlanta International Airport Concessions, Metro Atlanta Chamber of Commerce, JOANN, McDonalds, Georgia Department of Community Affairs, Georgia Department of Public Health, IPIC• Managed day to day client interaction, providing client counsel and POV’s, and manage overall statements of work for total annualized contract values over $3 million.• Provided strategic oversight for digital campaigns including paid media programming and social media activations. • Ensured projects are scoped correctly and run within budget.• Oversaw 'big picture' campaign development for client marketing programs, including integrated communications and brand messaging. • Collaborated effectively as the principal team leader to coordinate execution of projects and performance reporting.• Served as program catalyst for campaign strategy development to meet the client’s vision of marketing objectives.• Pitched and led new business effortsOther skillsets include influencer marketing, contracting and engagement; digital and paid media including programmatic display/native ads, team management; profits and losses management

Greater Atlanta Area

Atlanta, Georgia, United States

Clients: National Pecan Shellers Association, Research Chefs Association, Juice Products Association, Vinegar Institute, Calorie Control Council• Responsible for account management and development of programs to increase brand awareness for agency clients including media relations and social media programs.• Increased number of social media followers for agency client while decreasing cost per acquisition to less than twelve cents per click.• Reduced campaign development time by streamlining creative and administrative processes.• Featured speaker at four industry conferences presenting current marketing efforts on behalf of the client to vested industry members and affiliates.

Atlanta, Ga

• Responsible for account management and development of programs and marketing materials to increase brand awareness for agency clients in the home building industry.• Responsible for social media development and monitoring.• Responsible for the development of press releases/new product announcements and account plans, media tours, and supply extensive trade show support.• Directed interns on various assignments and training regimen.• Implemented enhanced procedures for digital and public relations reporting for agency clients resulting in increased overall client satisfaction by client feedback surveys.

Orlando, Florida Area

Master Of Science - Ms

Bachelor Of Arts - Ba