botanical art direction, sets, and floral experiences

Directs and manages product development projects and monitors business from a merchant standpoint. Acts as the liaison between the manufacturer, QVC, and Lori Goldstein. Oversees samples in all phases of the production process and communicates the progress. Evaluates and resolves technical feasibility, design optimization, and production issues. Ensures that labeling and marketing/promotional literature match product specifications. Researches and monitors existing client base and industry developments and identifies potential new product opportunities. Works with other vendors to establish a design, technology, product development, and overall product strategy. Oversee merchandising across all platforms and product categories.

Owner and creative director of I Love Factory, a couture millinery collection.