Laurel Williams Email & Phone Number

Boston, Ma, Us

Groveland, Massachusetts, Us

Manage demand generation, lead generation, digital /web marketing, and marketing automation for global industrial manufacturer with several product lines. Strong writing skills, social media background, campaign management experience, and strategic marketing insight.• Demand Generation: Direct inbound/outbound marketing efforts to build brand awareness and attract marketing qualified leads.• Campaign / Content Development Work with product managers and design team to create assets for new product launches and industry campaigns, including email marketing, landing pages, brochures, videos, webinars, case studies, ebooks, enews, and more. • Social Media: Create product awareness and engagement through consistent and creative social media on LinkedIn, Twitter, and Facebook. Doubled followers in first year of effort. • Marketing Automation: Manage HubSpot marketing automation efforts, database development and lead management. Led efforts to create companies first end user database (now 28k+) and handling of inbound web leads.

Groveland, Massachusetts, Us

• Led a comprehensive website redesign in 2014 (Chesterton.com) including extensive new content and visuals (on pre-determined CMS) representing five product lines.• Secured Google page-one presence for 25+ high traffic keywords.• Created /manages content for company blog (blog.chesterton.com).• Reshaped Sales and Employee Intranets for better communication.• Guided regions in developing cost-effective, on-brand, country-specific websites.

Concord, New Hampshire, Us

Oversaw and executed programs to increase travel to New England from other countries for a non-profit marketing cooperative funded by the six New England states. Managed the marketing communications efforts of representative offices in the United Kingdom and Germany. Led numerous projects that required extensive collaboration with stakeholders at the state level and with tourism organizations throughout New England.* Grew traffic to DNE website from less than 100,000 overall visits in 2009 to nearly one million in 2014. Created new site navigation/architecture, tripled content and photography, and optimized for search engines. Prepared RFP for responsive design. (NOTE: Most website content was dropped in 2021 and Facebook page ended to shift B2C marketing to BrandUSA.)

Contract work while raising children. Directed website development and production. Provided expertise in website best practices in web design, information architecture, SEO, web content creation, and usability. Projects included:• University of Chicago Mathematics Project: consulted on the redesign of the Everyday Mathematics website. Advised on site architecture, navigation and content to improve usability and branding. Conducted research with teachers and parents. • Website Producer: Sea Pines Montessori Academy. Developed detailed RFP, site architecture, storyboards. Wrote/edited copy and directed design. • Website Producer: PROJECT R&R. Directed 200-page comprehensive advocacy/educational website for major campaign of national non-profit. Led the efforts of team members across the country via telephone. Researched/wrote articles, white papers, press releases. Increased online donations by 1000% in less than one year. Won 2006 Outstanding Achievement award from the Interactive Media Council.

Produced a highly praised Intranet site to improve communication to all Thomson Financial divisions, including e-news, product profiles, competitive intelligence. Managed all internal communications between multiple divisions to facilitate major product development initiatives.

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* New Product Development/Market Research – spearheaded development of new content products to diversify revenue stream and build competitive edge. Oversaw client advisory board and led market research efforts with investment banking and consulting firms to identify derivative products and enhancements.* Competitive Intelligence – initiated and led ongoing competitive intelligence program. Produced comparative analysis that won accounts worth $4 million. * Managed client services phone support staff and product delivery staff (8+)

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Led marketing communications and brand development; channel distribution and expansion; product development; and customer service for this leading provider of business intelligence databases and online research products ($80+ Mil in revenues; over 200 employees). * Marketing Communications – Directed the strategic and tactical marketing efforts for five products – contributing to revenue growth from $17 Mil to $70+Mil in five years. Supervised websites, e-news, product catalogs, corporate trade show exhibits and customer events, customer communication, and new customer acquisition programs. * Channel Marketing – Negotiated complex contracts that maintained TIG’s competitive advantage and brought in $2 million in long-term business. Managed account relationships and joint marketing with 13 channel partners including Dow Jones and NEXIS/LEXIS ($15 Mil in annual royalties). * New Product Launches - Developed marketing materials in close coordination with product, sales, and technical teams.* Product Management – Initiated and led formal product development, testing, and roll-out process for TIG’s online service that provided 80% of revenue. * Client Services/Product Delivery - Reorganized and re-staffed client phone support and product delivery group. Implemented formal training program, involvement in product testing, and increased interaction with product development and technical teams.

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Implemented a full marketing communications program including product brochures and catalogs, client mailings, press releases, national and international trade show participation, client events, and sales collateral.

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Directed marketing communication program to launch a major online business information service, including marketing literature, product launch events, user training manual, and training materials.

Prepared corporate marketing materials, customer and employee communications, slide presentations, and sales collateral. Directed all aspects of annual 3-day client conference for 200+ senior banking and insurance executives.

Performed administrative tasks at Houghton Mifflin's College Division in support of aquisitions and editorial projects.