Currently I work as an Associate Manager of Channel Development for the Home segment at Newell Brands. I operate within the Category Strategy & Planning team acting as the internal voice of the channel customer to the brand. I set customer & channel expectations as well as provide tools and resources needed for sales execution in the US retail market.As a Marketing & Brand Executive at Wismettac Europe, I crafted category reports & retailer presentations, co-developed a branded line of Asian food products, and managed the corporate website and LinkedIn. I also leveraged my CIM and PRINCE2 certifications to deliver effective marketing campaigns and event project management at two international food exhibitions (SIAL & ANUGA).With over two years of experience in the F&B and Hospitality industry, I have gained expertise in market analysis, brand development, category research, and campaign management. I have also contributed to the identification and evaluation of potential business solutions and investments across the EU region. I am passionate about CPG and FMCG, and I thrive in dynamic, cross-cultural environments and teams.