Lauren Ash Email & Phone Number

Melbourne, Vic, Au

- Develop personalised, automated, and dynamic content-driven email programs to drive acquisition and engagement. - Design email marketing that increases loyalty, retention, and customer value by improving organisational email guidelines and benchmarks through ongoing coaching to the wider team.- Significantly improve yearly email and website metrics by identifying key learnings and insights from previous campaigns and providing recommendations for the team to adopt.- Coordinator customer journey mapping across channels. - Support marketing campaigns and performance reporting across channels and within analytics programs. - Contribute to CRM strategy, segmentation, and data governance and plan, including driving audience management and segmentation practices.

Melbourne, Victoria, Australia

- Manage content across home/landing pages, blogs, product & collection pages on various websites targeting different customers.- Optimise all content for SEO, such as writing meta title/descriptions, implementing keywords, optimising imagery, enhancing URLs etc.- Brief & build EDMs and blogs to align with marketing campaigns- Generate reports from Google Analytics in order to provide business stakeholders with digital insights.- Design and development of pages with the use of HTML & CSS, and Contentful- Prioritise work tasks to meet various deadlines while ensuring work is completed to high standards with high attention to detail.

Mt Waverley