An experienced marketing strategist and insight professional with over 13 years’ working across categories in a multi-disciplinary consultancy. Specialising in consumer demand based portfolio planning, brand strategy, market entry and commercial business case development. Partnering with clients to tackle bespoke brand and category growth challenges across the APAC region and beyond. Experienced team lead- Head of Growth Strategy practice within Kantar Consulting Singapore. Involved in offer development, team planning and target setting.