Lauren Bowden Email & Phone Number

Hitchin, Gb

Hitchin

B2B Marketing, Communication and Strategy Consultancy

London, United Kingdom

Chief Content Creator - FinTechIn my first year in the Crowd I have worked on the following projects: Australian FinTech start-up, Identitii - creating product collateral hierarchy and brochures, web content, infographics, by-line articles, reactive press comment, blog series, and more to gear up the company and its products launch to key territories.Global Financial Services Consultancy, JDX - drove all messaging and created all content for the inaugural JDX Learning Festival, from article to pitches. Campaign resulted in coverage in the national press with a piece in The Times’ supplement on employee engagement and benefits, two by-line articles in popular diversity websites We are the City and DiversityQ, full episodes of the Trainer Tools and Near Futurist podcasts devoted to JDX’s L&D initiatives, and helped the organisation receive nearly 300 likes for #JDXlearningfestival LinkedIn posts (more information below).FinTech focused on Wealth Management and Private Banking, Finantix - Created short-listed award entries (one of which won), press releases, feature pitches, by-line articles, best practice guides, social media content, and more. Data ingestion, automation and transformation software provider, Xceptor - Created byline articles, press releases, pitches, etc.

London, England, United Kingdom

London, United Kingdom

Responsible for leading the planning, development and execution of global market approach strategies and plans required to generate demand for the OneSumX group of products/solutions that focus on the finance, financial risk, regulatory reporting and RegTech business within Wolters Kluwer.The role requires close co-operation with market management, product management, SMEs, pre-sales and sales, and provides the interface to the other marketing functions and includes market contact, effective synthesis of raw information into fully developed ideas, rigorous analysis, clear vision, and a pragmatic approach to marketing.

London, United Kingdom

Responsible for developing and executing strategic communications plans for EMEA, incorporating marketing communications, public relations, and internal communications. • Creating and managing the execution of strategic communications plans in support of the Wolters Kluwer Financial Services brand, products and services and image. • Writing and collaborating with internal and external resources to complete all elements of communications plans, ensuring consistent and appropriate voice, messaging and tactics. This includes: press releases, byline articles for publication, whitepapers, media pitches, internal communications articles and other internal communications tactics, analyst briefings, social media, speaking engagements and award opportunities.• Working closely with marketing leadership, and senior product and field marketing managers to create compelling thought leadership copy for use in collateral, web copy, case studies, event and webinar promotion copy, and other core content. • Identifying and leading the development of effective relationships with the media, and other influencers, serving as main point of contact.• Providing media training for company spokespeople participating in media interviews, participate and manage media interviews, identify opportunities and concerns, and addressing proactively to ensure best possible outcome.• Managing a team of two communications executives, PR agencies and the EMEA communications budget. • Providing support for parent company Wolters Kluwer’s corporate communications initiatives.

Responsible for all the PR and AR elements of the FRSGlobal business on a global basis. This role included the following: • Writing, editing and distributing all press releases for the company and managing the press release pipeline to ensure a steady flow of varied news about the company;• Writing and sub-editing articles, whitepapers, web copy, comment pieces, event summaries, presentations and various other corporate communication;• Identifying editorial opportunities, developing themed synopsis of topical business issues the company addresses;• Regularly contacting industry analysts and journalists; • Running an ongoing user case study project;• Tracking, monitoring and evaluating all press coverage;• Maintaining the company's Twitter activity, and contributing to other social media activities;• Interacting closely with regional marketing executives and product management to identify newsworthy information; • Analysing advertising and event information and feeding back to the wider team.

In November 2008 I started at Weber Shandwick Technology working on the Microsoft ‘EMEA hub’ team, Microsoft Dynamics (ERP and CRM systems), Microsoft Customer Service and Support and Concur (travel & expense management solutions).

My course at university required me to work for a minimum of 40 weeks in the PR industry. I successfully procured a position as a junior account executive within Team 660, a division of Metia PR Week’s number one technology agency 2006, 2007 and 2008. I was asked back to the company when I graduated in September 2006 and was promoted to junior account manager in November 2007. Duties:• Managed and implemented B2B and B2C PR campaigns for GlobeOp, Fidessa, Caplin Systems, Temenos, LG Electronics and ClusterSeven;• Wrote press releases, comment/opinion pieces, messaging documents, case studies and award entries;• Managed press release pipelines;• Liaised with editors in the trade (financial technology), IT, business and national press on a daily basis;• Line managed a junior account executive and intern;• Created feature pitches and sell in stories to the press;• Produced evaluative client analyses;• Wrote regular activity and coverage reports, and news coverage summaries; • Researched, prepared and maintained forward feature tables.