Responsible for developing and editing urban development and hospitality design project narratives, deck copy, press releases, newsletters and supporting documents.Assist with business and strategic plan development, client communications and engagement, site visits, note taking and internal recaps.Develop local, national and private grants to increase clients’ access to funds to complete large-scale infrastructure and urban development projects.Develop and moderate in-person panel discussions by crafting meaningful narratives and topics of conversation that tell clients’ stories, increase thought leadership and contribute to brand exposure.

Lead organizer of the Redo White Birch Project, advocating for the redesign and reconstruction of White Birch Skatepark in Hazelwood, Missouri. https://www.redowhitebirch.org/The Skatepark Project (TSP), formerly the Tony Hawk Foundation, helps underserved communities create safe and inclusive public skateparks for youth. The organization favors projects that have strong community involvement, grassroots fundraising, and a base of support from skaters, parents, law enforcement, and local leaders. In the fall of 2022, TSP welcomed its first cohort of fellows for a twelve-month advocacy training and design program for Black, Indigenous and People of Color (BIPOC) youth ages 18-24. The program empowers young adults who are passionate about the development of skateparks with skills to become creative civic leaders.Produce and host fundraising events and develop after-school programming in partnership with local high schools to provide free educational and recreational opportunities for over 6,000 youth in Hazelwood.Oversee and develop grants, partnership management and engagement, content and assets, and advocate to city skateholders for the development of recreational infrastructure in disenfranchised neighborhoods.https://live-highlinenetwork.pantheonsite.io/case-studies/skateparks-can-be-community-hubs-too-how-young-leaders-are-envisioning-change/https://www.youtube.com/watch?v=qpFyVG2EPQQ&t=1s

froSkate is Chicago’s first skate collective prioritizing BIPOC, Women, Trans, GNC and LGBTQIA+ Skaters. I plan and execute monthly community events hosting an average of 100 non-traditional skateboarders, and special events hosting 12-3,000 attendees centered in celebrating joy, diversity & inclusion, accessibility and representation.Manage 5 internal team members, vendors and contractors, and an average of 12 volunteers per event to orchestrate cohesive and well-organized experiences.Provide creative direction, oversee projects and budgets, maintain and develop community and brand partnerships, and host.Oversee, develop, edit, and publish written content across all platforms, including social media, website copy, brand narratives, grants, emails, and pitch deck copy.Previous brand partnerships include: Nike SB, Meta/Facebook, The Smithsonian, Museum of Science and Industry, Arc’teryx, RSVP Gallery, and Redbull.

Developed press releases and press lists, attributed articles, blog posts, story pitches, award and speaking submissions, business proposals, monthly recaps, and more.Won award and speaking opportunities for clients and assisted with development of talking points, panel preparation, and award announcements.Pitched stories regularly to hundreds of news outlets across the nation in the technology, space, health care, infrastructure and development industries, and gained placement in dozens of publications across clients.Crafted high-grade ghost-written content for CEOs and business leaders to increase thought leadership and assist consumers with understanding best practices, market trends, and software innovation.

I joined this woman-owned PR firm through Creative Circle and later joined their team full-time.

Crafted website copy, 2-5 minute voice-over scripts, discussion guides, informative tool kits, blogs, and various written content ranging from 10-1,500 words.Engaged in strategy sessions with clients to understand their needs and goals, inform best practices, and brainstorm ideas to create meaningful projects that capture and spread brand’s stories accurately and productively.Actualized client visions by developing language that defines the brand’s voice, mission and values, and utilized SEO to increase website traffic and amplify engagement.