Own and manage campaign deployment to generate new leads through digital, direct mail, and email marketing initiatives. Currently working with our data team implement a new marketing funnel through Salesforce.Work with marketing agencies on setting up and deploying SEM, social, and display campaigns. Track their effectiveness and present results to leadership monthly.Consistently monitor and optimize marketing programs using data to meet goals and providing regular reporting of marketing performance to leadership.Execution of daily SEO tasks including campaign management and optimization, digital content strategy and implementation, organic search optimization, and reporting.Maintain and update three company websites. Including building out new pages, and publishing new content.Manage field marketing efforts such as signage, sales sheets, door hangers and other sales and marketing collateral.Manage all aspects of content marketing including bi-monthly blog posting, maintaining organic social presence on Facebook, Instagram, LinkedIn, and TikTok.Execute retention efforts through email marketing, customer satisfaction surveys, reviews, and responding to customer email concerns.

Oversees and performs specialized recordkeeping requiring compilation and classification of varied information, data collection and database management.Assists in specified information-gathering projects and tasks associated with department or division internal and external reporting or compliance requirements. Reconciles accounts and information as required, ensures accuracy, and resolves problems. Schedules and coordinates meetings, events, interviews, appointments, and/or other similar activities, which may include coordinating travel and lodging arrangements. Manages administrative activities and maintains workflow of the department or division in the manager’s absence. Provides support activities for the department or division such as answering telephones, resolving and/or referring a range of administrative problems and inquiries to appropriate individuals, and following up on operational commitments. Composes, prepares, or ensures timely responses to a variety of routine written inquiries. Prepares, transcribes, composes, types, edits, and distributes agendas and/or minutes of meetings as required. Monitors, tracks, reconciles and reports on budgetary and other business affairs for a department as required. Requisitions supplies, printing, maintenance, and other services, prepares appropriate purchasing documents, and processes invoices as required. Adapts or modifies existing office processes to accommodate new procedures or methods. Trains others on office processes and procedures, equipment and software. Leads and directs the work activities of a part-time or work-study office employee by planning, assigning, and directing work, and addressing and resolving problems.

Responsible for implementing and monitoring social media strategy in order to increase brand awareness, improve marketing efforts, and support reputation management.Created digital content including writing social media posts, improving customer engagement, and promoting social media campaigns.Responsible for the day-to-day management of social media platforms including scheduling posts, responding to comments and messages, generating pages, maintaining content, and addressing technical issues.Work with marketing agencies to create engaging and effective content on Facebook and Instagram for lease-up assets. Plus, assist with managing, tracking, and reporting on marketing campaigns.

Develop strategy, craft effective messaging, deploy, and track email marketing campaigns reporting effectiveness and conducting AB testing.Create various marketing materials such as flyers, signage, one-sheets, social media graphics, and marketing emails. Create engaging content for the website, email marketing messaging, social media content, and blog posts.Help maintain our website by performing maintenance and updates on community pages.

Provide counseling services via in person, phone, and email to parents and students regarding financial aid filing and general advisement on aid requirementsLogged appropriate forms to complete student's financial aid award, assisted with data entry and fulfilled administrative duties to the director of Financial Aid and ScholarshipsCompleted evaluation of files concerning a change in status, credit limits, and loan eligibility while adhearing to federal processes and guidelines.Assisted with coordinating schedules of the Customer Service Staff, organized and purchased materials for on-boarding, training, meetings, and regular office use.

Provided social media content for platforms in order to increase awareness, ticket sales, and promote the TEDx event.

Managed social media content for Panhandle Health District's Facebook and Twitter accounts. Responded to comments and concerns on all social media platforms.Created, optimized, and reported on paid social campaigns for public health programs.Drafted and managed print, online and social media communications including social media infographics designed to promote the company brand, image, and values.Research and compose weekly health and wellness related blogs posts for Panhandle HeatlhWatch.Assisted in the facilitation of Public Health Week event scheduling and created info-graphics and signage for online promotion of events. Drafted engaging, accurate and effective press releases and public service announcements.

Assisted in the event planning for SafetyNet's annual charity auction by organizing auction items, contacting potential sponsors, and communicating with the event committee.Procured charity endorsement from Spokane Beard and Mustache Society via public presentation and question-and- answer-session for nonprofit fundraising.Assisted with restructuring multiple clients' websites and created content to attract customers.Created website content for a nonprofit website to increase donor-ship and monitored social media to create awareness for the cause.

Deescalated high value clients, advised on credit usage, promoted potential upgrades