Lauren Crawford Email & Phone Number

Valdosta, Ga

- Increased patient roster for Long Term Care Pharmacy through a consultative selling approach - Increased awareness of available pharmacy services - Focused on promoting targeted niches such as compounding, medication packaging and senior care services - Used data analytics to identify high margin prescriptions and patient profiles to increase pharmacy profitability - Built relationships with targeted practitioners and referral services - Maintained detailed record of sales calls, marketing budget and ROI

- Responsible for marketing and sales for direct-to-consumer business unit  - Managed marketing initiatives and agency relationships  - Elevated brand through packaging and design work  - Yearly catalog development, printing and mailing  - Website revitalization, updates and implementation  - Software vetting and implementation of multi-channel order management and fulfillment system  - Management of Gift Shop employees, inventory, software and customer relations  - Managed overall product gross margin, operating costs and net income  - Maintained budget, reconciled daily sales, billing  - Responsible for product purchasing and product creation decisions  - Oversaw product supply chain and product logistics

- Effectively promoted Varsity products through a consultative based, direct-selling approach to schools, gyms, dance studios, etc.  - Maintained day-to-day contact with customers in a pre-defined territory regarding spirit line needs  - Performed account management functions such as maintaining customer database, price quotes, order entry, billing, etc.

Atlanta, Georgia

- Assisted in day-to-day account management duties as a member of the Shaw Industries, Inc., Atlanta Botanical Garden teams, Simmons Bedding Company and Children’s Healthcare of Atlanta teams  - Assisted in strategy development for execution and implementation of various print, television, outdoor, online and promotional/marketing campaigns  - Maintained positive relationships with clients through day-to-day contact regarding status of projects, accounting functions, etc.  - Managed interns by supervising performance and time spent on various projects within client roster