Head of Creative for LA Fashion Week. As the Head of Creative, I was responsible for leading and managing the creative direction and execution of all visual and design-related aspects within our organization. I oversaw a team of talented designers, artists, and creative professionals, and collaborate closely with cross-functional teams to ensure the delivery of innovative and visually compelling solutions. My role was to encompass creative strategy development, brand management, design leadership, and project management, all while fostering a culture of creativity and excellence.

Established brand strategy and content strategy with a focus on brand awareness and customer acquisition by collaborating with stakeholders across sales, digital marketing, creative, buying, and finance to support the creative execution of digital and experiential campaigns. Worked cross-functionally to initiate, problem-solve and lead all aspects of creative development of content and campaigns.Partnering with COO to set strategic objectives and vision by establishing KPI's.Maximizing ROI: sales increased by 40% < 1 year in role, while supporting corporate and sales team restructuring.People leadership experience and champion, while influencing and invigorating company culture and brand positioning to become more inclusive.

Expanded existing client relationships by cultivating experiential opportunities to drive sales.Collaborated with Marketing & PR teams to direct national client engagement and outreach strategy around key brand moments to enhance local engagement and boost client retention and commercial sales. Directly supported the in-store experience for Stella McCartney's most valued Celebrity and VIP relationships, including: Reese Witherspoon, Charlize Theron, Ellen DeGeneres, Portia De Rossi, Kate Walsh, Tracee Ellis Ross, Liv Tyler and others.Provided reporting and metrics that rolled up to CEO, US President, and US Sales Teams.

Contributed to sales and growth goals by launching products and partnerships with various luxury fashion brands and countless emerging brands including: Gabriela Hearst, Chloé, Rhude, Elder Statesman, Brother Vellies, and Sonya Rykiel. Developed and coordinated events including: ideating, building and curating VIP experiences and specials events for our partners and clients, ensuring budget alignment, and maximization of ROI.Built and fostered relationships with external photo and press partners including: Karla Otto, WWD, Bazaar, Vogue, BFA, and Getty Images.

Proactively developed the client base through collaboration with the Retail Operations and Marketing & Events in order to grow the Burberry Private Clients business.Identified methods of generating new business in stores and increasing VIC salesProactively worked with Marketing & Events to generate new business opportunities, partnerships and host events accordinglyMonitored and reported on regional events, group appointments and networking and evaluate effectiveness of strategy and approach. Copy-wrote engaging outreach templates for effective client engagement around product launches. Developed and implemented bi-annual off-site training workshops for US management and top sellers to empower and enhance client inclusivity and to ensure strategic alignment to help shift brand's culture. Managed fundraising efforts & community involvement, while hosting VIP clients at key New York philanthropic events and galas.

Cultivated relationships with top clients through active participation in the community and philanthropic arenas, while coaching and developing sales teams.Devised, deployed, and monitored processes to boost long-term business success and increase sales by 166%. Started as Assistant Manager and promoted to Store Director - while relocating to Las Vegas & Dallas to lead local store teams to successHosted clients for runway shows and participated in buying trips, and conferences in Paris and Milan. Served as a global example for relationship selling and influenced trainings and set KPI's for new and existing leaders