Lauren Devine Email & Phone Number

Newcastle, Nsw, Au

Newcastle, New South Wales, Australia

- Helping businesses get clear on their ideal audience and how to communicate effectively to them- Brand development, management and communication strategies- Providing strategic marketing direction and management - Project management - Stakeholder management - Small business/Startup coaching- Customer/user experience advice

Mentor to early-stage startups and spin-outs as part of the UON's Integrated Innovation Network (I2N) Venture Mentor Service (VMS)

Newcastle, Australia

This role focused on connecting research outcomes with the community it served to educate, inform and inspire lifestyle changes specifically in chronic pain and lifestyle diseases. Key achievements included: - Developed user-friendly communications and marketing strategies to internal and external stakeholders- Developed strategies to recruit and qualify trial participants resulting in a faster recruitment period- Developed marketing collateral for patients and stakeholders- Project Management- Team culture and leadership development - Identified and created a business model for a potential product - Introduced and implemented innovation strategy and methods to the research team and broader health teams

Gateshead

Providing strategic marketing solutions for the building and trade industry to help builders do business better. - Developing the overall marketing strategy for clients- Developing the brand and communication strategy- Design consulting and visual asset development - Client Account management- Digital marketing including Google Ads, Meta Ads, organic social media, email campaigns- Marketing education and presentation of the "Not Just a Builder" program- Idea generation and strategic advice to market and grow the agency

Newcastle, New South Wales, Australia

Key achievements:- Brand development of a new sports and health tech business including value proposition, business/entity names, key messaging, logos and associated imagery- Development of marketing strategy- Design and project management of the website build and customer journey - Copywriting for financial documentation, website copy and marketing collateral - Management of HCF Catalyst accelerator

Key achievements include: - Production and creative direction of corporate accelerator brands (HCF Catalyst, Lion Unleashed, NRMA Jumpstart, Qantas AVRO, Simplot Ignite, Caltex Spark, Icon)- Development of B2C marketing strategies to acquire/attract Startup applications – including digital marketing strategy, event management, PR campaign development and media monitoring, CRM management and influencer marketing- Creative management and concept development of marketing collateral including websites, social media advertisements, banners, presentation decks, printed materials, liaison with creative agencies - Management of the communications strategy - including database maintenance (HubSpot), blog and content copywriting, website copywriting, newsletter copywriting and distribution - Public relations and media management - Event management from 5 - 550 attendees- Development and management of Australia’s first University accredited entrepreneurship course ‘STAR400’ taught by non-academics - Development and delivery of BUSN3500 (University of Newcastle Entrepreneurship course)- Management and delivery of the 12 week Slingshot accelerator programs and budgets - Corporate client account management- Startup coaching – including business modelling, marketing and product development

Newcastle, Australia

Newcastle, Australia

 Management of the New Media Graphic Design team Coordination and briefing of design team to produce magazines, sales collateral, internal documentation for both internal staff and external clients Researching audience data, trend analysis and digital data  Development and implementation of a national digital sales strategy and internal marketing strategies Project management of new sales and marketing initiatives Copy writing and creation of sales and marketing collateral including proposals, media kits, client profiles, commercial style guide, newsletters/edm’s and website content management including SEO and SEM  Facilitation of staff learning and development Event planning and management Experience with Google Double Click, digital inventory management, forecasting, campaign reporting, Roy Morgan Research, Neilson Netview and EMMA (Enhanced Media Metrics Australia) Preparation of financial reports Facebook and Twitter promotions

Newcastle Newspapers

 Servicing local agency needs with print and digital advertising opportunities for both Newcastle Newspapers and Fairfax Regional Media publications Create strategic multi-platform advertising plans  Process advertising bookings on behalf of the agencies clients whilst adhering to strict deadlines across a multitude of mastheads Coordination of copy/camera ready material to be distributed to each publication Preparing suitable print media campaigns and quotations for both agency account managers and direct enquiries from potential clients  Promoting custom publishing and features from Newcastle Newspapers and Rural Press to achieve sales targets Facilitating client meetings in order to achieve KPI’s

Valentine

 Coordination and placement of advertising and marketing material in local and regional press, online advertising on three major property websites and development advertising on the radio Preparation of canvassing material associated with office listings and sales including artwork and liaising with design agencies Database management direct marketing campaigns including mail outs and broadcast emails Preparation of all copy used for in-house advertising including a daily property guide, window display and property feature handouts Copywriting for residential and development properties for century21.com.au, realestate.com.au and domain.com.au plus their affiliate websites, including the daily updating and maintenance of the sites to enhance the brands’ web presence  Development of online banner advertisements and landing pages for client registration Organise events, activities and campaigns to promote the brand name and to maintain rapport with established clients and to generate new clients  Coordination of the sponsorship program including presentations, in house advertising in clubs, developing a rapport with organisations and budget management Preparation of media releases and radio scripts Managing property marketing, including photography and preparation of advertising and marketing paraphernalia for residential homes and large developments

Bachelor Of Communications, Marketing, Pr And Advertising

Certificate, Change Management - Lead Innovation

Bachelor Of Business, Marketing

Life Coaching, Certified Life Coach

Neuro Linguistic Programming, Practitioner