Lauren Dibiase

Lauren Dibiase Email and Phone Number

Chief Marketing Officer at Genesis Bank
Lauren Dibiase's Location
Laguna Hills, California, United States, United States
About Lauren Dibiase

Lauren is a catalyst for business growth and improvement with a track record of success; identifying and translating business needs into marketing strategies that drive sales, brand awareness and market penetration.Dynamic integrated marketing professional with 18+ years of experience managing unique marketing campaigns and strategic accounts for a diverse clientele. Expertise in helping firms innovate their offerings, market their products/services, and measure the effectiveness of their decisions. Skilled in driving client projects from end to end, delivering campaigns that leverage the full power of digital and intelligent marketing tools.Drive both creative and business development objectives utilizing a consumer-focused and team-oriented approach to achieve both high-level strategy and tactical campaign challenges. Demonstrated capacity to conceptualize innovative ideas, identify potential customers, develop a network of strategic partners and deliver ideas through online and traditional marketing mediums to connect with new markets.Specialties: Key Competencies:Digital MarketingStrategic & Tactical PlanningEvent MarketingSocial MediaOnline AdvertisingPaid Search (PPC)Search Engine Optimization (SEO)Lead Generation & SalesVertical experience includes: Financial Services, Healthcare, Quick Serve Restaurants (QSR), Fast Casual Dining, Consumer Packaged Goods (CPG), Electronics, Beauty & Skin Care, Entertainment, Automotive, Retail, Hospitality/Travel

Lauren Dibiase's Current Company Details

Chief Marketing Officer at Genesis Bank
Lauren Dibiase Work Experience Details
  • Genesis Bank
    Chief Marketing Officer
    Genesis Bank Aug 2021 - Jul 2024
    Newport Beach, California, Us
  • Opus Bank
    Chief Marketing Officer
    Opus Bank Jan 2020 - Jun 2020
    Irvine, California, Us
  • Opus Bank
    Senior Vice President, Director Of Marketing
    Opus Bank Mar 2018 - Jan 2020
    Irvine, California, Us
    Opus Bank brings its clients ideas and solutions through its Commercial Bank, Merchant Bank, Retail Bank, and Correspondent Bank. We listen to our clients’ plans for growth and then bring the bankers to help -- from capital to advice and counsel -- with everything from financial analysis and modeling, to mergers and acquisitions.
  • Opus Bank
    Senior Vice President, Digital Marketing & Social Media
    Opus Bank Nov 2015 - Mar 2018
    Irvine, California, Us
  • Ymarketing
    Account Director
    Ymarketing Nov 2012 - Oct 2015
    Partner with clients to leverage multiple digital platforms and distribution channels to acquire customers and build deep and powerful relationships with consumers. Oversee account management activities, collaborating with other functional leaders to provide the client with overall strategic direction and brand marketing recommendations, performance analytics and recommendations to improve website performance, online advertising and social media presence.Client's Include: UnitedHealthCare Medicare & Retirement and UnitedHealthCare Community & State
  • Red Door Interactive
    Director, Business Services
    Red Door Interactive Jan 2012 - Nov 2012
    San Diego, California, Us
    Complete ownership of client marketing relationship. Responsible for developing overarching digital channel, data, and analytic strategies. Key contributor in new business pitches and successful client onboarding. Client Accounts Include:Rubio’s Fresh Mexican Grill, Souplantation Restaurants, California Avocado Commission, Bosch and Thermador Home Appliances, Caldera Spas, Milton’s Baking Company, Overstock.com, UCSD Health System, Charlotte Russe, Active Network, Barney & Barney, La Quinta Inns & Suites and Zodiac Pool Care• Drive online strategy for key accounts based on an in‐depth understanding of clients’ business objectives/goals, data insights, target audience insights, market research, and brand positioning• Conduct monthly/quarterly strategic presentations for clients with actionable recommendations driven by insights from Web analytics, testing and online acquisition performance, based on industry trends and emerging technologies• Lead integrated campaigns for multiple clients including website redesigns, website optimization, email marketing, SEO/paid search, online advertising, social media and mobile programs• Manage and mentor three direct reports on Business Services team; collaborate with team of subject matter experts on ongoing strategy to accomplish client business goalsHighlights:• Instrumental in building award-winning social media programs and strategies for Rubio’s Fresh Mexican Grill, Souplantation/Sweet Tomatoes and California Avocado Commission• Managed agency teams to redesign websites for California Avocado Commission, Rubio’s Fresh Mexican Grill, Baracuda Pools, Polaris Pools, Souplantation/Sweet Tomatoes and Maritime Museum of San Diego• Successful track record of retaining, building and growing key client accounts with annual billings of ~$2MM
  • Red Door Interactive
    Business Supervisor
    Red Door Interactive Jan 2008 - Jan 2012
    San Diego, California, Us
  • Alcone Marketing Group / The Marketing Partners
    Account Supervisor
    Alcone Marketing Group / The Marketing Partners Dec 2006 - Jan 2008
    Irvine, Ca, Us
    Recruited to manage three client accounts for a small consumer promotions and advertising agency that specialized in the consumer packaged goods (CPG) category. Supervised the creative and production teams on a project-to-project basis to ensure the organization was meeting client’s specific campaign objectives. Acted as the primary point of contact for each account to present strategic proposals and recommendations on new technologies and marketing opportunities. Maintained P&L accountability to ensure revenue and profit growth.Client List: Foster’s Wine Estates, ConAgra Foods, Kinerase Skin CareKey Contributions:• Developed and lead strategic plans for all ConAgra Foods and Foster’s Wine projects• Responsible for a 100% increase in monthly billing for Foster's Wine Estates in less than six months• Coordinated outside vendors for delivery of printed projects and in-store POS to be displayed in national retail chains• Managed monthly e-mail and web updates for Kinerase eCommerce web site• Supervised creative and production teams on all accounts
  • Y&R Brands
    Senior Account Executive/Producer
    Y&R Brands 2001 - 2005
    Accounts included:Microsoft MSN, Sony Electronics, Lincoln, Mercury, Virgin America• Main client contact for print and digital clients including Sony VAIO direct advertising, the launch of the award-winning Sony LocationFree TV website and numerous MSN online media campaigns• Instrumental in the strategy, coordination and execution of client photo shoots for direct advertising and website projects• Managed internal team to facilitate the completion of each project according to specifications, budget and defined internal and client process
  • Boxerjam
    Advertising
    Boxerjam 1999 - 2000

Lauren Dibiase Skills

Digital Marketing Social Media Online Marketing Strategic Planning Retail Entertainment Automotive Vertical Marketing Electronics Ppc Seo Lead Generation Integrated Marketing Digital Strategy Email Marketing Interactive Marketing Social Media Marketing Advertising Digital Media Mobile Marketing Web Analytics Interactive Advertising Online Advertising Market Research Marketing E Commerce Strategy Customer Insight Sem Mobile Devices Media Planning Relationship Marketing Producing Project Management Building Relationships Direct Marketing Account Management Google Analytics Marketing Communications Marketing Strategy Management Analytics Leadership

Lauren Dibiase Education Details

  • Loyola Marymount University
    Loyola Marymount University
    English
  • La Jolla High School
    La Jolla High School

Frequently Asked Questions about Lauren Dibiase

What is Lauren Dibiase's role at the current company?

Lauren Dibiase's current role is Chief Marketing Officer at Genesis Bank.

What is Lauren Dibiase's email address?

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What is Lauren Dibiase's direct phone number?

Lauren Dibiase's direct phone number is +194921*****

What schools did Lauren Dibiase attend?

Lauren Dibiase attended Loyola Marymount University, La Jolla High School.

What are some of Lauren Dibiase's interests?

Lauren Dibiase has interest in Civil Rights And Social Action, Animal Welfare, Human Rights, Health.

What skills is Lauren Dibiase known for?

Lauren Dibiase has skills like Digital Marketing, Social Media, Online Marketing, Strategic Planning, Retail, Entertainment, Automotive, Vertical Marketing, Electronics, Ppc, Seo, Lead Generation.

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