Lauren Duke Email and Phone Number
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At P.L. Marketing, our team leverages strategic planning and customer relationship management to drive category growth and profitability for 'Our Brands'. With a focus on collaboration, we've partnered with merchandising and cross-functional teams to develop both long and short-term plans, ensuring alignment with overarching business objectives.The role of a Project Manager, in my capacity, transcends mere oversight; it's about being the subject matter expert that guides annual Our Brands business planning. By synthesizing consumer insights and competitive data, we contribute to the enhanced sales and margin growth of Kroger's proprietary products, fostering a culture of performance and customer-centricity.
P.L. Marketing, Inc.
View- Website:
- plmarketing.net
- Employees:
- 314
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Project ManagerP.L. Marketing, Inc. Nov 2023 - PresentServe as the Our Brands subject matter expert (SME) for assigned categories, providing in-depth knowledge and insights to drive category growth and profitabilityPartner with merchandising to develop both long and short-term strategic plans, including defining the role of Our Brands within category strategies, assortment reviews, and add/delete discussionsCollaborate with cross-functional team members to lead the Our Brands annual business planning for assigned categories, aligning objectives with key stakeholders including leadership, Merchandising, Manufacturing, and suppliersAssist the CSM in leading the commercialization of projects identified within business plans, maintaining the Project Tracker to ensure timely and successful execution.Identify suppliers for new item opportunities, leading all aspects of new vendor setup and communication to ensure readiness for business operations at Kroger.Execute new item setup in collaboration with ASP, PCOE, and Merchandising Teams, ensuring accurate and timely communication with suppliers and internal teams.Develop, review, and share new item forecasts and launch expectations with suppliers, ensuring alignment and successful market introduction.Maintain consistent communication with division support, OB CSM, and Senior leadership, ensuring transparency and alignment on project details and business objectives.Stay current with food, cultural, ethnic, category, and product trends both nationally and regionally, incorporating insights into business plans to drive product development.Ensure consistent product quality within the brand promise, actively participating in the sensory phase of product development and approving reformulations, packaging, sourcing, and specification changes.Champion OB’s mission, vision, and goals across the enterprise, driving strategic thinking and effectively communicating the OB vision. -
Merchandising AnalystP.L. Marketing, Inc. Nov 2022 - Nov 2023Newport, Kentucky, United StatesUtilize customer insights and competitive market data to drive increased sales, margin, and share growth of Kroger Our Brands products within the Beverage Category (commodities represented include: coffee, juice, water, tea, cocoa, soft drinks, and beverage enhancers)Perform research related to consumer behavior and trends, and share insights with category stakeholders in Kroger and P.L. MarketingProvide both analytical and technical support for Kroger Corporate Managers, and assist them in sales plan development, and promotion executionLearn and utilize various Kroger platforms to support sales planning process with internal and external data-driven insightsContinually self educate in new processes and data sourcesPresent commodity insights and strategies to Kroger Corporate Managers and personnelLeverage my and my team’s expertise to enable Kroger’s Category Managers, Corporate Brand Managers, and Category Strategy Managers to reach their sales goals and stated objectivesInfluence the development of pricing strategies, annual promotional campaigns, and period sales plans designed to achieve financial targetsCommunicate the sales plans and strategies of my represented categories to the Kroger Division P.L. Marketing teamsFacilitate successful execution of all promotional and merchandising activities in the sales plan at the retail levelWork with sourcing manager in effective communication with Divisions buyers/suppliers in a consistent flow of product inventoryDevelop and use collaborative relationships to facilitate the accomplishment of work goalsInteract with Kroger employees, customers, and suppliers in a way that gives Kroger Division and Corporate Management confidence in one’s intentions and those of the organizationWork remotely without direct supervision, prioritize, organize, and complete workload accurately within deadline -
Studio ManagerOrangetheory Fitness Dec 2020 - Dec 2022Dayton, Ohio, United StatesDrive monthly performance metrics through training initiatives to achieve business goals while modeling culture and customer focused mindsetGrow revenue MOM and continue to build net positive EFT member base monthly by selling memberships, and decreasing monthly attrition through exemplary customer service and delivering an exceptional workout product dailyEstablish proactive communication and trusting relationships with team members and superiors resulting in a large amount of autonomy during day-to-day operations allowing complete ownership of the successes and opportunities for the studioUtilize Customer Relationship Management and lead generation platforms to verify communication between staff and clients, and quickly resolve customer concernsFacilitate customer followup system to decrease attrition by 1% in the first month of implementationComplete daily administrative maintenanceUse applications submitted through company website to schedule, and conduct phone and in-person interviews, assess candidates qualifications, and collaborate with Regional Manager to determine hiring statusTrain new employees on Orangetheory Fitness product, systems, and processes, ensuring competency levels meet business needsUtilize effective teaching methods for new sales associates using a combination of West Coast Fitness guidelines for exemplary studio standards, Orangetheory Fitness’s sales process SOP, and daily experience in-studio Facilitate monthly 1:1 meetings with Sales Associates to provide constructive feedback and plan steps to improve performance if neededSchedule associates to maximize sales and daily studio operations based on past sales performance and peak sales daysDevelop Assistant Manager’s leadership skills and business acumen to excel as a future Studio Manager Motivate and lead Sales Associates to hit their weekly and monthly sales goals by creating a fun, team-centric atmosphere -
Wine Sales MerchandisingHeidelberg Distributing May 2019 - Dec 2020Dayton, OhioAssist sales professionals on daily routes with display builds with correct pricing and point of sale materialsStay knowledgeable about current Allied sales goals along with sales professional goals to identify sales opportunities Cultivate and maintain relationships with retail buyersHost product tasting in retail accounts to increase salesManage sales professional’s routes while they are on vacation while ensuring order accuracy and exemplary customer serviceBe prepared daily with correct point of sale materials in order to keep accounts up to dateQuickly and accurately assist sales professionals with deliveriesCollect checks or cash from designated accounts and return to the office for payment Organize point of sale itemsFollow safety guidelines while in warehouseAttend weekly sales meetings -
Assistant ManagerRue21 Sep 2018 - May 2019Beavercreek, OhioProvided managerial, operational, and financial support to the Store ManagerDrove and maximized store sales, controlled and minimized shrink, and controlled payroll within budget to achieve store goalsRecruited, interviewed, hired and developed exceptional employees to ensure staffing needs are met Executed company directives for merchandise placement, visual displays, and signage as well as maintain company standards for cleanliness and organization within a storeEnsured compliance with all company policies and procedures, and followed all safety standards to ensure a safe work and shopping environmentDemonstrated exceptional customer serviceSupported the Store Manager in driving associates to execute their job duties, provided exceptional customer service, and offered positive resolutions to challenges and complaints from customersAchieved accuracy in executing markdowns, shipping, receiving, and cash controlParticipated in the performance counseling of associates -
Associate Service SpecialistHcp Concierge Apr 2018 - Sep 2018Dayton, OhioAssessed client needs and provide them with the appropriate resourcesBuilt positive relationships with office staff including reception, nurses, and healthcare professionals to influence their decision making processProvided product information and deliver product samplesKept accurate records and documentation for reporting and feedbackPlanned routes daily to build most efficient scheduleManaged coverage of a regular territory in the Dayton, Ohio and surrounding areasConsistently ranked in the Top 10 in the company for Calls Per DayAttended weekly conference calls and quarterly national calls -
Sales LeadFrancesca’S® Jan 2017 - Apr 2018Fairfield MallAssisted the team by driving business results by maximizing daily sales plans, managing expenses and improving metrics through sales floor leadership, execution of francesca’s training programs, and continuous coaching on and off the sales floorActed as a liaison between the Boutique Team Leader, Assistant Boutique Team Leader and the Boutique Team by using effective communication skillsPlanned, delegated and followed up on expected tasks, assignments and activities to ensure expectations and objectives were metEstablished open, candid and trusting professional relationships with team membersAssisted in leading, developing and coaching team members to their fullest potential and prepared them for the next level of responsibility by utilizing company toolsMaintained a high degree of personal integrity and inspire team with the same valuesUnderstood and led the team in delivering “Our francesca’s Promise” with our sales team and for our guestsCreated, supported and reinforced a proactive selling culture that focused on building a confident and competent team in order to build a loyal guest following through clear and positive communicationAbility to focus, support and prepare the team to balance our guest experience with necessary operational tasksUnderstood, supported and enforced all company policies and procedures in a fair and consistent mannerPerformed, supported and supervised boutique opening and closing procedures including bank deposits and securing the boutiqueProtected the physical assets of the boutique by assisting with weekly audits, routine cycle counts and an annual physical inventory -
Development InternDayton Children'S Hospital Jan 2017 - Apr 2017Attend development staff meetings and prospect review meetingsAssist with all aspects of fundraising activities Assist with soliciting donors and sponsors for fundraising events Assist with follow-up and stewardship of fundraising events and campaignsCreate event plans for fundraising events and/or campaignsAssist with coordinating event details and on-site logisticsDevelop promotional material in conjunction with the marketing/communications department for fundraising eventsPrepare details for press releases submitted through the hospital’s marketing/communications departmentMeet with senior management and development staff personnel to gain a basic working knowledge of hospital administration and fundraising responsibilities -
Recreation Desk AssistantWright State University Campus Recreation Oct 2012 - Jan 2017• Sell memberships, lockers, guest passes, among other fitness related supplies• Promote quality customer services toward patrons of the fitness center• Check in students, faculty, and staff • Make reservations for courts, trainers, and chair massages• Answer inquiries about the University• Handle cash, debit, credit, and check transactions• Organized Secret Santa for employees -
Director Of MarketingWright State University Activities Board Aug 2014 - May 2015Wright State University• Update social media pages; Facebook, Twitter, and Instagram to inform student body about UAB’s events.• Create and order marketing material such as flyers, handbills, and posters• Attend weekly Executive Board meetings in order to stay up to date with UAB business• Collaborate with other organizations on campus• Table for events in order to increase attendance at events• Create marketing plans for events• Conduct marketing meetings with event directors before each event -
Sales AssociateThe Limited Sep 2016 - Dec 2016The Greene- Store 0066 -
Executive DirectorWright State Raiderthon Feb 2016 - Nov 2016Wright State University• Develop, execute vision and overall mission and goals for Raiderthon• Successfully restructured Executive Board and Steering Committee to better execute goals and improve communication within organization• Evaluated and improved mission and vision statement, updated constitution, to improve focus and direction for future growth• Developed and proposed 2016 annual budget to Student Org. Budget Committee; awarded full amount• Organize and screen applications, schedule, conduct interviews and hired for current positions and future e-board• Lead, coach and develop Steering Committee and Executive Board members to create a welcoming, collaborative, productive and supportive team• Delegate tasks to directors to relay to chairpersons for implementation• Previous positions held: Internal Director and Morale Captain -
Sales AssociateExpress Oct 2015 - Sep 2016The Greene -
MemberCollege Of Liberal Arts Dean'S Student Advisory Board Aug 2015 - Dec 2015Wright State UniversityCreate goals and initiates to improve the College of Liberal Arts student experience.Reach out to students to fill out a survey regarding feedback about their thoughts in the college.Work closely with Dean Sobolik of the College of Liberal Arts to fulfill student's wants and needs.
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Internal DirectorWright State Raiderthon Jan 2015 - Nov 2015Wright State UniversityOversee the Internal Branch, which is comprised of 5 chair positions: Dancer Recruitment and Relations, Entertainment, Event Management, Family Relations, and Morale. As a branch, my primary goal is dancer recruitment and retention along with finale event planning and general meetings. The main job is to motivate, oversee, and inspire those within my branch and oversee the creation and implementation of the Raiderthon timeline, as well as assume additional responsibilities as needed. -
Summer Pathways InternUnited States Air Force May 2015 - Sep 2015Writing stories for the WPAFB Newspaper, "The Skywrighter" and suggesting and implementing social media strategies for WPAFB websites.
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Morale CaptainWright State Raiderthon Jul 2014 - Nov 2014Wright State UniversityCorresponded with the members of my color team alongside my two fellow Morale Captains and kept up excitement at Raiderthon in order to raise money for Dayton Children's Hospital. By doing this, we successfully beat our goal of $60,000 by $1,000. -
Floor StaffRegal Entertainment Group 2011 - 2012
Lauren Duke Skills
Lauren Duke Education Details
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Anthropology And Organizational Leadership
Frequently Asked Questions about Lauren Duke
What company does Lauren Duke work for?
Lauren Duke works for P.l. Marketing, Inc.
What is Lauren Duke's role at the current company?
Lauren Duke's current role is Project Manager | Specializing in Waterfall Project Management | Data-Driven Decision Maker | Proven Leadership in Fitness, Retail, and Sales.
What is Lauren Duke's email address?
Lauren Duke's email address is la****@****ing.com
What schools did Lauren Duke attend?
Lauren Duke attended Wright State University.
What are some of Lauren Duke's interests?
Lauren Duke has interest in Children, Civil Rights And Social Action, Politics, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Lauren Duke known for?
Lauren Duke has skills like Event Planning, Leadership, Public Speaking, Microsoft Office, Customer Service, Public Relations, Facebook, Microsoft Word, Social Media, Powerpoint, Social Networking, Time Management.
Who are Lauren Duke's colleagues?
Lauren Duke's colleagues are Zachary Abbatiello, Natalie Ludwig Doyen, Connor Potzick, Lois Breidenstein, Jasmine H., Mitchell Seeburger, Christie Smith.
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Lauren Duke
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