Public Information Officer
Current• Develop and implement Township communication plan.• Develop protocols and policy to help align social media and other public communications in all Township departments with Township messaging.• Write, edit, and distribute content across multiple channels including social media, website, media inquiries, press releases, and newsletters.• Serve as a liaison between the organization and media• Represent Township and/or prepare talking points for Township staff to use in written, radio, and on-camera interviews.• Proactively promote Township happenings and initiatives to media outlets to generate positive coverage.• Plan and execute events such as press conferences, media briefings, and community outreach initiatives• Coordinate with all departments and Township officials to help provide information about city events and initiatives.• Research topics and information for press releases, social media posts, media appearances or other topics for their role in emergency response situations.• Utilize best practices for using social media to communicate with the public, answer questions, share information, and provide updates on current events, and seek feedback on projects or ideas.• Monitor news cycles and identify opportunities for the organization to insert itself into relevant conversations and events.• Develop relationships with key stakeholders including Township officials/leaders/employees, community leaders, and members of the media.• Track and report on methods used to promote and advance communication with residents and stakeholders and make recommendations on how the organization can improve its communications.• Support funding and sponsorship initiatives by supporting grant writing efforts.• Manage crisis communications, developing and executing plans to mitigate negative publicity.• Evaluate the effectiveness of communication campaigns and strategies, making adjustments as necessary.