• Performed strong media outreach to local, regional, and national outlets and coordinated interviews• Wrote 25+ press releases and media alerts on newsworthy events, scientific breakthroughs, programs, etc.• Assisted in developing LMC’s first online newsroom to boost online branding • Provided metrics following campaigns to demonstrate successful media impact • Segmented media lists to build upon contacts in the research, conservation, education and rehab space

• Executed press releases, alerts, and email blasts using Cision• Crafted pitches and press materials to secure media coverage and continued ongoing media relations • Benchmarked industry trends that were applicable to clients, including food, retail, and nonprofits• Monitored and revised media lists that housed broadcast, web, and print outlets • Prepared agendas and activity reports for client meetings

• Composed briefing books and talking points to prepare interviewees before media opportunities• Secured coverage in business and trade publications through arranged interviews, written Q&A’s, and bylines• Assembled pitching calendars and identified newsjacking opportunities • Researched trending topics in the staffing industry such as AI’s impact in the workforce • Prepped and distributed press releases on PR Newswire to targeted audiences • Expanded media lists from manual research and through the Meltwater software

•Served as first line of contact for firm, directed client calls to appropriate attorney •Organized and redacted court produced documents to omit private client information

• Developed a press release to increase number of registrants and donations, which led to mentions on Florida Weekly and Naples Herald’s website• Instructed marketing chair to design Snapchat Geofilter, which provided a “wow” factor during our big event• Collaborated to create fgcudm.com that enabled a more user-friendly website• Liaison with the Family Relations chair to communicate and coordinate family arrival times for FGCU DM '16 • Personally raised over $1,000 dollars for All Children’s Hospital to assist their greatest need • Garnered pro-bono photography services to receive quality photos from our main event

• Conducted editorial research for publication opportunities to generate more coverage • Developed social media content for clients in order to foster engagement throughout platforms • Drafted press releases and blogs to highlight employee promotions and important holidays• Researched potential award submissions, as well as speaking engagements to leverage clients’ strengths• Updated reputation management matrices for clients to notify of reviews • Compiled both hard copy and digital media clippings to recap client features and evaluations

• Administered Constant Contact to update or maintain email contact list and created ENCORE retail shop sales fliers• Utilized Microsoft Excel to create call charts to represent average daily calls and total monthly calls for services• Wrote articles for employee communication on the DLC Intranet, such as Employee Spotlights• Transcribed interviews to expedite patients’ success stories for the Communication Director