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An unstoppable force of marketing with an unparalleled ability to make things happen.Highly results-driven worldwide marketing leader with over 15 years experience helping B2B SaaS organisations increase brand awareness, generate demand and increase revenue through data-driven creativity, strategic marketing planning and calculated execution of all aspects of the marketing mix.Thrives in fast paced organizations where tight deadlines and multiple priorities is the norm. Marketing all-rounder that excels at go-to-market strategy, building and leading high-performing global teams, positioning and product marketing, and demand generation. Known for my think big attitude, hands-on approach and relentless drive to continually deliver tangible results back to the business.Currently running marketing as partnerships as CMO at Spirable.
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Chief Marketing OfficerFactfinder Dec 2022 - PresentPforzheim, De -
Chief Marketing OfficerSpirable May 2019 - Dec 2022London, England, GbSpirable is a creative automation and AI platform used by some of the world's leading brands and agencies to drive marketing performance through data-driven creativity. I run two talented teams across both marketing and partnerships - brining Spirable to life across the marketing mix and through our publisher and agency relationships. -
Vp Of Growth MarketingSpirable Nov 2018 - May 2019London, England, Gb
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Senior Director Of Global MarketingKenshoo Mar 2016 - Sep 2018Marketing leader at Kenshoo, a digital advertising SaaS company that scales and optimises advertising for the worlds leading brands across social, search and e-commerce channels including Facebook, Google and Amazon.Promoted to Global Marketing Director in 2016 to redefine the marketing strategy and execution globally, and provide better transparency to management on the qualitative and quantitative contribution marketing provides to the business.Responsible for the vision, planning, and execution of Kenshoo’s global and regional marketing strategies and programs across lead generation, brand awareness and client retention. -
Marketing Lead, Asia-Pacific And JapanKenshoo May 2014 - Mar 2016Marketing lead for Kenshoo Asia-Pacific. Developed and executed culturally specific marketing strategies and plans that align to key business goals across key regions including Australia, Japan, China and South-East Asia.Ran programs across the entire marketing mix from PR, events, content, case studies, demand generation and digital advertising.Partnered closely with sales, client service and product leads to determine regional priorities and strategies that drive new business and client growth.
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Marketing OperationsAcxiom Jul 2013 - May 2014Conway, Arkansas, UsJoined Acxiom, a Software as a Service company providing enterprise data analytics, to bring focus and strategy to the Australia and New Zealand (ANZ) marketing operations to drive customer acquisition.Owned the ANZ marketing strategy, plans and budget aligned to global and regional objectives and priorities.Managed all online and offline marketing initiatives including all lead generation tactics, events, tradeshows, roundtables, direct mail, press, media management, content creation, email campaigns and automation; and also digital initiatives such as a new website launch, SEO, SEM (Google Adwords), display advertising, video, social media and analytics (Google Analytics). -
Head Of Marketing, Asia PacificBighand Aug 2011 - Jul 2013London, GbRegional leader for Bighand in Asia Pacific, an enterprise SaaS workflow organisation. Part of a small team who launched the business in Asia-Pacific. Responsible driving customer acquisition, loyalty and retention through successful brand reputation management, lead generation and sales lifecycle management. Achieved growth of 400% in 2 years and asserted Bighand as the leaders in the region. -
Marketing Manager - Emea, Anz, South AfricaPhoenix Business Solutions Jun 2010 - Sep 2011London, GbResponsible for all marketing across three global regions; UK, Australia, and South Africa. Owned the strategy and execution of marketing across the full marketing mix. Built the Phoenix brand globally using culturally specific knowledge to penetrate new and diverse markets. -
International Account ExecutiveMoodboard Jul 2009 - Jun 2010London, N/A, GbDeveloped and executed marketing initiatives that worked to maximise revenues by analysing and customising marketing activity to specific clients and territories. Managed over 35 partners worldwide and built up client and business partner relationships across some 15 countries. -
Communications - Retail DepartmentIrish Bank Resolution Corporation Limited Mar 2007 - Jul 2009
Lauren Evans Skills
Lauren Evans Education Details
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Alliance Manchester Business SchoolManagement And Marketing
Frequently Asked Questions about Lauren Evans
What company does Lauren Evans work for?
Lauren Evans works for Factfinder
What is Lauren Evans's role at the current company?
Lauren Evans's current role is Chief Marketing Officer @FactFinder.
What is Lauren Evans's email address?
Lauren Evans's email address is la****@****hoo.com
What is Lauren Evans's direct phone number?
Lauren Evans's direct phone number is (877) 536*****
What schools did Lauren Evans attend?
Lauren Evans attended Alliance Manchester Business School.
What skills is Lauren Evans known for?
Lauren Evans has skills like Direct Marketing, Field Marketing, Information Technology, Social Media, Strategic Partnerships, Sales, Press Releases, Market Planning, Blogging, Business Development, Market Research, Digital Marketing.
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