PTS exists to end the motherhood penalty by protecting & promoting the rights of pregnant women and mothers. We commission research into the systemic & cultural barriers mothers face & use this in our campaigns to bring about change.

During my time as Head of Campaigns and Comms we've won - Comms Campaign of The Year at the 2023 Third Sector Awards- Best Social Purpose Campaign at the 2023 PR Week Awards- A 2023 Campaign Mag BIG Award- A High Commendation for In-House… Show more PTS exists to end the motherhood penalty by protecting & promoting the rights of pregnant women and mothers. We commission research into the systemic & cultural barriers mothers face & use this in our campaigns to bring about change.

During my time as Head of Campaigns and Comms we've won - Comms Campaign of The Year at the 2023 Third Sector Awards- Best Social Purpose Campaign at the 2023 PR Week Awards- A 2023 Campaign Mag BIG Award- A High Commendation for In-House Comms Team of The Year at the 2024 PR Week AwardsIn my role I manage the in house team working across social, PR, email, stunts & campaigns as well as managing all external PR, data and policy freelancers and pro-bono partners. I regularly appear as a spokesperson at events and in the press.

In 2023: * We had our research raised in parliament 29 times* We secured 2,870 items of press inc regular coverage on BBC News, ITV News, C4 News and all major print titles* We launched the first research report into the economic benefits of increasing paternity leave and I secured a pro bono partnership with Global Counsel to further this campaign* I was invited to advise the office of the President of the United States on childcare policy and campaigning* At a PTS Labour Party Conference event we secured a commitment from the Shadow Women & Equalities Minister for Labour to extend the employment tribunal time limit from 3 months to 6 in the next Government* The Lib Dems voted to adopt our campaigns to increase paternity and maternity leave into their manifesto* PTS campaigning was credited by the Treasury for securing an unprecedented £5.2bn in childcare funding in the Spring StatementIn 2022:- We had our work raised in Parliament 56 times- We secured over 1,419 pieces of press- We launched a PTS membership amassing 4,000 members in 3 months - We organised a national protest which was attended by over 15,000 families
- I rebranded the charity & managed the design & build of a new website Show less

Working across a portfolio of clients including Dr Oetker, Barratt Sweets, Boots Hearing Care, Mars pet food (Royal Canin), Studio.co.uk, Lintbells, Tilda Rice and DDD Brands. Helping clients understand their customer and define their strategy by identifying the opportunities and projects that will help them grow. • Responsible for projects and owning them throughout the planning processes – operating upstream to define the customer and business need for marketing and downstream to… Show more Working across a portfolio of clients including Dr Oetker, Barratt Sweets, Boots Hearing Care, Mars pet food (Royal Canin), Studio.co.uk, Lintbells, Tilda Rice and DDD Brands. Helping clients understand their customer and define their strategy by identifying the opportunities and projects that will help them grow. • Responsible for projects and owning them throughout the planning processes – operating upstream to define the customer and business need for marketing and downstream to brief the activation of programmes into specialist teams• Building relationships with senior members of client teams and connecting all projects to one strategic vision • Using a range of models and data platforms (including YouGov, Experian, Google suite, commissioned research reports and various analytics and social listening tools) to arrive at genuinely useful insights that drive client solutions across all channels and campaigns• Leading workshops across all business levels to understand client/consumer problems including journey mapping (touchpoint/empathy) and inspiring teams with vision setting • Developing and presenting pitches for new client work• Management of Strategists Show less

Working across the Perform Media Group, Johnston Press, Royal Canin, Tilda Rice and Boots brands to architect cross-channel customer experiences• Defining value propositions and campaign plans inline with the wider brand strategy• Applying customer centric thinking and agile techniques to marketing planning• Integrating the use of data and insights into all marketing programmes, campaign development and delivery• Developing interesting and innovate marketing campaigns•… Show more Working across the Perform Media Group, Johnston Press, Royal Canin, Tilda Rice and Boots brands to architect cross-channel customer experiences• Defining value propositions and campaign plans inline with the wider brand strategy• Applying customer centric thinking and agile techniques to marketing planning• Integrating the use of data and insights into all marketing programmes, campaign development and delivery• Developing interesting and innovate marketing campaigns• Setting the objectives, metrics and KPIs of all marketing activity and ensuring these are monitored throughout• Conducting customer journey mapping (empathy and touchpoint)• Working collaboratively across departments to solve client problems and translate the solutions into actionable marketing programmes• Producing briefs for specialist teams (Media, PR, Content, Analytics, UX/UI, Adtech and Martech)• Coordinating end to end marketing programmes maximising efficiency and productivity where possible• Employing a continuous improvement mindset with campaign testing, measurement and optimisation as standard• Developing a team of executives and junior strategists Show less

Working across household name clients including Bella Italia, Aviva, Puma and Tilda Rice to drive cross-channel performance growth• Planning adhoc and annual campaigns across all paid, earned and owned digital channels including social, email, onsite, PPC and influencer streams• Running website rebuild projects from initial concept, UX and content meetings through to activating post live content campaigns and presenting performance analysis• Responsible for the management and… Show more Working across household name clients including Bella Italia, Aviva, Puma and Tilda Rice to drive cross-channel performance growth• Planning adhoc and annual campaigns across all paid, earned and owned digital channels including social, email, onsite, PPC and influencer streams• Running website rebuild projects from initial concept, UX and content meetings through to activating post live content campaigns and presenting performance analysis• Responsible for the management and development of the social media team• Forecasting performance, setting targets and delivering results to clients at board level• Curating digital marketing training programmes to upskill in house teams Show less

Working across a large portfolio of British shopping centres & their tenants• Co-ordinating localised adhoc and annual campaigns for clients across social media, email, print, events and web• Management of social listening and response campaigns using Sprout Social software• Management of PR campaigns using Gorkana• Developing and presenting pitches for work with existing clients and new clients• Curating training sessions in digital marketing techniques with both… Show more Working across a large portfolio of British shopping centres & their tenants• Co-ordinating localised adhoc and annual campaigns for clients across social media, email, print, events and web• Management of social listening and response campaigns using Sprout Social software• Management of PR campaigns using Gorkana• Developing and presenting pitches for work with existing clients and new clients• Curating training sessions in digital marketing techniques with both clients and in house staff• Management of external agencies (print, web, PR and event)• Management of budgets Show less

Working across a portfolio of costume & silver jewellery brands available in over 60 countries and on board over 130 airlines globally.• Running a cross channel influencer, digital and PR campaign on behalf of the brand and The Royal British Legion to promote a commemorative poppy broach that raised over one million pounds in aid of the charity.• Co-ordinating the brand messages from the directors, product development, sales & marketing teams to create engaging written and visual… Show more Working across a portfolio of costume & silver jewellery brands available in over 60 countries and on board over 130 airlines globally.• Running a cross channel influencer, digital and PR campaign on behalf of the brand and The Royal British Legion to promote a commemorative poppy broach that raised over one million pounds in aid of the charity.• Co-ordinating the brand messages from the directors, product development, sales & marketing teams to create engaging written and visual content.• Managing external PR, SEO, print & design agencies.• Managing press events including new store & product launches.• Curating and implementing the e-mail marketing calendar & campaigns.• Using social listening & press monitoring services to maximise engagement with key influencers.• Liaising with media representatives, celebrities, stylists, agents & bloggers. • Managing social media activity & content across Facebook, Twitter, Instagram, Polyvore & Pinterest.• Offering graphic design, social media and content support to external stockists using Adobe Creative Suite.• Working with discounting and voucher code affiliate websites on sale campaigns.• Monitoring brand integrity and enforcing brand guidelines across all channels.• Working with external photographers, videographers, retouchers, stylists, model agencies, location scouts & MUA on photoshoots.• Managing the creation and redesign of websites from initial concept to launch.• Reviewing analytics and sales figures to compile reports, presenting findings and recommendations to the board of directors.• Teaching social media training workshops to global sales reps. Show less

Working in house for a high end furniture and art retail complex with over 40 independently owned concessions, 4 restaurants, 2 art galleries and 6 design studios• Working across the marketing, PR and events teams.• Curating print and digital campaigns for all concessions, artists, galleries and restaurants.• Implementing and maintaining a social media strategy for the complex and individual retailers across a variety of platforms.• Managing a team of external designers… Show more Working in house for a high end furniture and art retail complex with over 40 independently owned concessions, 4 restaurants, 2 art galleries and 6 design studios• Working across the marketing, PR and events teams.• Curating print and digital campaigns for all concessions, artists, galleries and restaurants.• Implementing and maintaining a social media strategy for the complex and individual retailers across a variety of platforms.• Managing a team of external designers, developers and printers.• Event management; Seasonal, Sale, New store.• Managing the creation of a new website from initial concept to launch.• Producing and maintaining copy for the website CMS, blog and social media.• Teaching social media training workshops for all concessions within the complex to ensure brand consistency throughout retailers.• Creating competitor analysis, mystery shopping and market reports.• Reviewing analytics and footfall figures to compile weekly reports, presenting findings and recommendations to the board of directors.• Managing national print media advertising, door drop and insert distribution campaigns.• Overseeing the image banks, liaising with internal companies, head offices and agencies.• Managing both the bought and collected customer database for e-mail campaigns.• Creating visual merchandising displays throughout the complex for events and campaigns.• Maintaining a good relationship with local and national print media and bloggers.• Co-ordinating fundraising events for our charity partners.• General Duty Management responsibilities. Show less