Lauren E. Fedor

Lauren E. Fedor Email and Phone Number

Interactive Marketing Consultant, BS, MS @ MassMutual
Lauren E. Fedor's Location
Boston, Massachusetts, United States, United States
Lauren E. Fedor's Contact Details

Lauren E. Fedor work email

Lauren E. Fedor personal email

n/a
About Lauren E. Fedor

Hi, I am an organized, creative, and people-oriented team leader whose passion is inspiring others to do their best and achieve their goals. I am motivated every day by my desire to be a business leader that makes a positive impact on the world. My interests lie in marketing and communication, and a cause that is close to me is improving women's professional development opportunities. I see every day as an opportunity for learning and growth, and love meeting new people!I'm a graduate of Babson Graduate School and received my Master of Science in Management in Entrepreneurial Leadership (MSEL) Program in May 2022. There, I learned about what it takes to be an effective business leader in today's world, both hard and soft skills alike. I was also elected as a Student Cohort Representative of the MSEL and a member of the Graduate Marketing Club.I am also a graduate of Bryant University, where I completed my degree with a major in Marketing and minors in Communication and Professional & Creative Writing in May 2021. I graduated Magna Cum Laude, as a member of the Honors Program, and completed my honors thesis project in April 2021 about how sales recruiters can use LinkedIn more effectively. At school, I was known for my management skills, drive, and ambition, which helped me finalize in the Bryant University Sales Competition two years in a row and earn my sorority Alpha Sigma Alpha a national award. My top five Clifton Skills are listed above as Arranger, Communication, Discipline, Individualization, and Responsibility. Check out my page below to learn more about me, and I look forward to connecting with you!

Lauren E. Fedor's Current Company Details
MassMutual

Massmutual

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Interactive Marketing Consultant, BS, MS
Lauren E. Fedor Work Experience Details
  • Massmutual
    Interactive Marketing Consultant
    Massmutual Dec 2024 - Present
    Springfield, Massachusetts, Us
  • Matter Communications
    Integrated Marketing Specialist
    Matter Communications Jul 2023 - Dec 2024
    Boston, Massachusetts, Us
    • Utilize data and research to implement best industry practices and recommendations for running marketing automation campaigns aimed at consistently increasing sales. • Specialize in bridging the gap between marketing and sales through sales nurturing campaigns, email workflow automation strategies, and content plan creation for each stage of the customer buyer journey. • Analyze and maintain campaigns, including monthly client reporting via digital dashboards, and provide suggestions for necessary improvements. • Develop brand strategies, including competitive audits, messaging and content matrices, target audience interviews, and persona development, to establish robust brand foundations from the ground up. • Proficient in marketing automation platforms, including Pardot, HubSpot, Marketo, Klaviyo, LinkedIn Sales Navigator, and Octopus, and experienced in working with both B2B and B2C clients.
  • Matter Communications
    Integrated Marketing Coordinator
    Matter Communications Jul 2022 - Jul 2023
    Boston, Massachusetts, Us
    • Design, write, and execute marketing email campaigns using various automation platforms, which includes list segmentation, lead nurturing processes, and regular email testing.• Successful collaboration with other marketing channels such as social media, SEO, and direct partners for an integrated marketing experience for clients.
  • Peoplesbank
    Marketing/Human Resources Intern
    Peoplesbank Jun 2021 - Aug 2021
    Holyoke, Ma, Us
    • Worked with the marketing department to enhance LinkedIn advertisements and marketing collateral through improved design and copy while working within brand guidelines.• Instructed HR staff on the optimal usage of LinkedIn Recruiter features and LinkedIn engagement drivers, resulting in improved recruiting outcomes.• Developed new hire and exit surveys, drafted an updated dress code policy, and revised the formatting of high-level quarterly employee summary reports.• Planned a company-wide picnic with 300 guests, including price negotiation and contract review.
  • The Tech Foundry Inc.
    Marketing Intern
    The Tech Foundry Inc. Jun 2020 - Aug 2020
    Us
    • Contributed to developing long-term strategic marketing plan• Developed summer newsletter through MailChimp, including specialized newsletter for employers• Interviewed candidates for placement for internships at Tech Foundry
  • Junior Achievement Usa
    Marketing Intern
    Junior Achievement Usa Jun 2020 - Aug 2020
    Colorado Springs, Colorado, Us
    • Created summer newsletter through Constant Contact which highlighted events and stories of community partnerships• Created annual social media postings calendar of events schedule and other relevant postings
  • Girls Inc.
    Social Media Marketing Intern
    Girls Inc. Jul 2019 - Aug 2019
    New York, Ny, Us
    • Took pictures of girls at the summer programs for social media marketing• Wrote captions for posts that captured the essence of the girls’ experience
  • Pension & Benefits Associates, Inc.
    Data & Marketing Intern
    Pension & Benefits Associates, Inc. Jun 2019 - Aug 2019
    West Springfield, Massachusetts, Us
    • Participated in high-level client meetings at the direction of the principal• Reviewed business marketing plan and made suggestions• Performed a variety of administrative tasks like data entry, answering phones, etc.
  • Legacy Counsellors, P.C.
    Administrative Assistant
    Legacy Counsellors, P.C. Jun 2018 - Aug 2018
    Easthampton, Ma, Us
    • Observed and assisted in the day-to-day operations of a respected estate planning law firm• Drafted trusts, sent out mailings to clients and referral sources, and worked with clients in the Continuous Care Maintenance Program• Researched how to improve social media presence for the firm
  • Fedor Financial Group, Llc
    Marketing Assistant
    Fedor Financial Group, Llc Jun 2017 - Aug 2017
    West Springfield, Massachusetts, Us
    • Designed and established social media marketing presence• Planned events and workshops, created slideshows for presentations • Improved website by making it more visually appealing
  • Westfield Bank
    Marketing Intern
    Westfield Bank May 2017 - May 2017
    Westfield , Ma, Us
    Two-week internship with Marketing Department.• Conducted research that helped decide a marketing decision of Westfield Bank• Assisted in the day-to-day operations of the Marketing and Sales Administration Department• Performed various tasks as needed, including marketing, data entry, sales, and other reporting and branch support
  • City Of Springfield, Massachusetts
    Tennis Coach
    City Of Springfield, Massachusetts Jun 2016 - Aug 2016
    Springfield, Ma, Us
    • Coached children and helped them improve their tennis skills
  • Bertera Auto Group
    Office Assistant
    Bertera Auto Group Jun 2014 - Aug 2014
    West Springfield, Massachusetts, Us
    • Performed assigned office tasks such as filing, scanning, and typing

Lauren E. Fedor Education Details

  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Entrepreneurship/Entrepreneurial Studies
  • Bryant University
    Bryant University
    Marketing
  • Pope Francis/Holyoke Catholic High School
    Pope Francis/Holyoke Catholic High School
    High School Diploma

Frequently Asked Questions about Lauren E. Fedor

What company does Lauren E. Fedor work for?

Lauren E. Fedor works for Massmutual

What is Lauren E. Fedor's role at the current company?

Lauren E. Fedor's current role is Interactive Marketing Consultant, BS, MS.

What is Lauren E. Fedor's email address?

Lauren E. Fedor's email address is lf****@****now.com

What schools did Lauren E. Fedor attend?

Lauren E. Fedor attended Babson F.w. Olin Graduate School Of Business, Bryant University, Pope Francis/holyoke Catholic High School.

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