Lauren Griffiths Email & Phone Number

London, United Kingdom

Campaign Development Lead (Stand Up To Cancer) working within community and corporate fundraising product development across Volunteer Fundraising and Stand Up To Cancer (SU2C) teams. Key roles and achievements:- Developing new, value-adding, innovative SU2C fundraising initiatives to increase campaign engagement and income across Volunteer Fundraising. Project managing seven SU2C/Volunteer Fundraising development projects. - Delivering a Sprintathon expansion strategy (relay running event, which raises money for SU2C).- Building collaborative relationships with key internal and external stakeholders to deliver against strategic priorities.

London, United Kingdom

Undertook a two year accelerated talent development programme at Cancer Research UK, made up of four six-month placements across the Fundraising & Marketing and Philanthropy & Partnerships directorates.

London, United Kingdom

Senior Executive working across online, offline, buying and marketing teams within Trading (retail), focused mainly on the Cancer Care Collection product range.Key roles and achievements:- Provided key competitor and audience insights for the Cancer Care Collection, grew visibility of our online range (through six internal collaborations and external events) and helped to shape the next phase of the strategy.- Scoped another potential product offering - services. Consulted people affected by cancer and health professionals.- Investigated the opportunity for the Cancer Care Collection in Cancer Research UK shops. Recommended three marketing tests to uncover the potential appetite and led on organisation of this activity with 15 shops. - Uncovered an opportunity to collaborate internally and test Cancer Care re-targeting via display adverts. Successfully negotiated our spot in the next phase of the campaign. Led on this from the Cancer Care team side.- Instigated and led on a free-of-charge, four-day pop-up event at one of the busiest shopping centres in the UK (to sell and raise awareness of the Cancer Care Collection). Delivered four other events in hospitals and offices.- Supported the Donated Stock Acquisition Manager: led on webpage redesign and webform creation (to improve efficiency of organising stock collections) and supported sustainability work, such as organisation and delivery of the Cancer Research UK Collection at the 4-day Love Not Landfill 2019 pop-up shop in Seven Dials.

London, United Kingdom

Executive working in Brand Marketing & Communications for children's and young people's cancers.Key roles and achievements:- Shortlisted as an Our Heroes 2019 finalist for the Being Sharp award (Cancer Research UK annual awards).- Achieved the Cancer Research UK Marketeer of the Month award for September. - Delivered the Childhood Cancer Awareness Month (CCAM) marketing campaign in September 2019. Liaised with external agencies and internal stakeholders to deliver this on time and within budget.- Led on a strategic social media activity plan for CCAM. Collaborated with the Social Media team to identify case studies, write copy and produce engaging and inspiring content for this, including a Science Blog post.- Supported on the redevelopment of our refreshed children’s cancers cross-org brand proposition. Then, led on the development and implementation of an internal comms plan for our new research strategy and branding.- Led on strategic review of the CRUK Kids & Teens webpages. Collected insights in seven ways, including consulting with CRUK’s Children’s and Young People’s Cancers Advisory Panel, UX testing, Google Analytics, SEO analysis, and a content workshop to engage and influence key stakeholders.

London, United Kingdom

Graduate working in Partnerships & Event Development across the High Value Supporter Partnership (HVSP) Acquisition and Special Events teams.Key roles and achievements:- Led on a gift-in-kind longevity strategy, supporting the events team to maintain a cost ratio of 35% or less. Built strong relationships with suppliers and secured three cross-portfolio partnerships for thanking gifts (worth £2k). - Strategic development of the 2019 St Paul’s Carol Concert (a £500k fundraising opportunity), including development of a marketing/communications strategy to sell 1800 tickets to the public.- Developed a creative Special Event concept (with the potential to contribute over £200k to the team's income), and instigated an internal collaboration with the eBay team, raising over £1,000 in the first instance.

London, United Kingdom

London, United Kingdom

Cambridge, United Kingdom

Graduate Course In Medicine (Cgcm)

Master Of Biology (Mbiol), Biosciences, First Class Honours