• Developed the marketing strategy and program launch for the NDIS market, including B2B stakeholder engagement from government, not-for-profit and clinical sectors.• Launched three new business units in outpatient treatment, general practice and hospitality. This included executing multi-channel campaigns across traditional media, digital and paid media, organic search, social media, face-to-face events and B2B partners.• CRM management, marketing reporting and campaign tracking through HubSpot including persona- and demographic-segmented content, automations and multi-channel attribution. Introduced B2B database management.• Project managed the implementation of CRM-integrated call tracking which increased the visibility of marketing channel attribution from 56% to 88%.• Led the EDM strategy which included behavioural- and demographic-segmented. Implementation of this strategy saw open rates double and a 30% increase in CTR.• Produced monthly board reports and quarterly reviews. Reporting through HubSpot Reporting, Google Data Studio and Analytics.• Redesigned CRM sales data collection including documenting procedural changes, producing training manuals and onboarding new sales employees.• Managed CMS platforms through Wordpress and developed SEO-optimised content.• Experience across the full marketing and sales funnel including speaking with patients and loved ones as they consider their treatment options.

In this role, I offered legal research and administrative support to a Chambers of 13 barristers. This involved reviewing client and court submissions, collating briefs, researching judicial precedents for various cases and working with the barristers to prioritise the importance of these cases.

This role in the not-for-profit sector involved leading a team of volunteers to provide a free breakfast to students in a local high school. This included liaising with staff members of both Nexus Care and the local high school to coordinate activities and broaden our reach. Since taking on this role, the program and its volunteers have doubled in size and now caters for over 200 students weekly.

This role primarily focused on providing administrative support to the firm’s directors while managing heavy workloads and tight deadlines. The responsibilities included assisting in running the office, drafting and finalising client correspondence, coordinating schedules of managing partners, liaising with external providers and file organisation. Excellence in these areas has also led to further responsibilities including data entry and preparation of client financial statements and tax returns.