Lauren Hobbs is Vivvi's Chief Marketing Officer and is responsible for delivering the company's mission and vision into the everyday lives of its partners, families and children. Prior to joining Vivvi she founded her own consultancy, LEH Consulting, working at the intersection of technology and hospitality. Prior to LEH Consulting, Lauren served as the Director of Marketing at Union Square Hospitality Group, the award-winning family of businesses founded by Danny Meyer. Lauren led the team that shaped visual identity and storytelling across the company as it grew from 8 to 17 brands. She also co-founded TechTable, an annual conference that has brought together leaders in hospitality, technology, and finance since 2014. Before joining Union Square Hospitality Group, Lauren worked at American Express on the OPEN small business team, translating market research to new product launch across several digital platforms. She began her career in the arts in Los Angeles, where she worked at Sandroni.Rey, a contemporary art gallery. Originally from Chicago, Lauren holds a bachelor’s degree from Duke University and a master’s degree in business administration from Columbia University. She lives in NYC with her husband and two young children.