Lauren Hunter Email & Phone Number

•As an Aesthetic & Technical Director for 3D image creation and story telling, my role is a combination of Creative Director, Art Director, Stylist, Interior Designer, Set Builder, Location Scout, Production Designer, Sample Coordinator, Prop Master, Lighting expert and more.•Leverages technology to accelerate creative content production and optimize marketing budgets without compromising quality.•Execute detailed art directions and design directives for rendering team to create 3D… Show more •As an Aesthetic & Technical Director for 3D image creation and story telling, my role is a combination of Creative Director, Art Director, Stylist, Interior Designer, Set Builder, Location Scout, Production Designer, Sample Coordinator, Prop Master, Lighting expert and more.•Leverages technology to accelerate creative content production and optimize marketing budgets without compromising quality.•Execute detailed art directions and design directives for rendering team to create 3D model photo realistic imagery for brand and retail stories and experiences both on and off line.•Conceptualize environments and compositions for 3D imagery: Walmart.com, Art.com, Hayneedle.com.•Present aspirational and inspiring on-brand concepts to business partners and CGI technicians.•Build and develop 3D model library of product and props as well as set environments for editorial, marketing, packaging and signage content reuse.•Carefully review renders, deliver timely and concise feedback throughout the 3D design process.•Deliver best-in-class creative content that drives results through consumer connection (sales & low return rate).•Vast and extensive knowledge and understanding of: all interior design and architectural surfaces, textures, materials; furniture size and scale; quality of light, focal length and photography to ensure extremely high level of detail and accuracy in 3D models. Show less

New York City Metropolitan Area

•Conceptualized and oversaw creative vision and strategy of home furnishing product shoot for e-commerce and print: bedding, case goods, upholstery, lighting, holiday, table top and gift.•Collaborated with cross functional teams to plan still and video home design visual business projects executed in store, in photo studio and on location. •Forecast & maintain annual project budgets of up to $900,000 while driving on-time, on budget completion. •Directed workflow of multiple… Show more •Conceptualized and oversaw creative vision and strategy of home furnishing product shoot for e-commerce and print: bedding, case goods, upholstery, lighting, holiday, table top and gift.•Collaborated with cross functional teams to plan still and video home design visual business projects executed in store, in photo studio and on location. •Forecast & maintain annual project budgets of up to $900,000 while driving on-time, on budget completion. •Directed workflow of multiple design projects, from concept to finish, within tight deadlines. •Mentored associate team members through set design & feedback process from multiple stakeholders.•Planned and led execution of special events in store and on location.•Leveraged and utilized data, research, seasonal themes and current trends to strengthen creative work. Show less

New York, Ny

•Defined merchandising strategy and oversaw global execution initiatives for an evolving brand. •Communicated seamlessly with buyers, creatives, merchants to ensure product goals and objectives. •Developed and implemented company standards and operations directives.•Provided positive and energetic leadership to inspire, motivate, and train visual teams nationwide.•Spearheaded innovative use of technology to connect with teams, share information and remain cost effective… Show more •Defined merchandising strategy and oversaw global execution initiatives for an evolving brand. •Communicated seamlessly with buyers, creatives, merchants to ensure product goals and objectives. •Developed and implemented company standards and operations directives.•Provided positive and energetic leadership to inspire, motivate, and train visual teams nationwide.•Spearheaded innovative use of technology to connect with teams, share information and remain cost effective. •Partnered with photo stylists to ensure cohesive brand message embedded across all platforms.•Mapped and audited floor plans for furniture set changes and initial store openings.•Perform merchandising analysis and market research on trends and sales activities.•Led store opening installations in Design and Legacy Galleries ranging from 5k to 60k sq. ft. Show less

•Re-conceptualize store experience to create seamless consistency between all commerce platforms.•Strategically plan and implement new merchandising displays.•Source, select, purchase, process, vintage elements for 11,500 sq. ft. flagship and nationwide stores.•Train store teams on standards and maintenance of new merchandising displays.

Collaborate with Creative Directors, Art Directors and Merchants to determine visual direction of photo shoot for both Main Brand Catalog and Baby & Child Catalog. Partner with Stylist Assistants, Production Assistants, Photographers, Lighting Grips to achieve desired results.

Nationwide

•Aligned buyers, product developers, merchants to determine business and marketing plan.•Translated and interpreted corporate strategy into fresh, engaging visual concepts.•Developed and drove design aesthetic for digital and print to distinguish clients' market position.•Communicated clear vision and priorities to executives and creative teams.•Hired and focused high performing creative teams to exceed expectations.•Led visual direction from concept inception to complete… Show more •Aligned buyers, product developers, merchants to determine business and marketing plan.•Translated and interpreted corporate strategy into fresh, engaging visual concepts.•Developed and drove design aesthetic for digital and print to distinguish clients' market position.•Communicated clear vision and priorities to executives and creative teams.•Hired and focused high performing creative teams to exceed expectations.•Led visual direction from concept inception to complete installation.•Art directed studio and location photo shoots for home furnishing and accessories.•Organized and produced simultaneous projects to meet strict deadlines.•Estimated and maintained project budgets for in-budget and on-time results.Partial client list: Banana Republic, InStyle, JJill, Nic + Zoe, Pendleton, Sundance, Marshalls, TJ Maxx, LL Bean, Target, Bed, Bath & Beyond, Bon Appetit, Design Within Reach, Hold Everything, Hallmark, Restoration Hardware, Weldon Owen, Williams-Sonoma. Show less

New York City Metropolitan Area

•Executed visual direction for seasonal interiors and window changes.•Oversaw construction and installation of sets.•Thoughtfully selected, accessed and placed props.•Partial client list: Barney's, Cartier, Empire State Building, Jumeirah Essex House, Mandarin Oriental Hotel, Tiffany & Co., Tourneau.

New York City Metropolitan Area

Networked nationally with architects and contractors to acquire unique home remodeling and renovation content for print and digital features.

New York City Metropolitan Area

•Conceptualized and executed holiday magazine covers leading to newsstand sell-throughs.•Developed and produced 8 pages of photo driven Home Design content for publication every 3 weeks.•Created and delivered editorial content segments on live television programs.•Researched, resourced, selected and managed props and antiques.•Styled photo shoots.

Ba, Speech Communications Mass Media & English Literature

Education record

Typography I & II, Graphic Design, Decorative Arts to 1800, Decorative Arts after 1800, Concepts of Interior Design