Lauren Keating work email
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Lauren Keating personal email
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Marketing professional with expertise in experiential marketing and brand development.Bachelor of Science (B.S.) in Marketing from University of Notre Dame, 2012.
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Director, Brand MarketingCresco Labs Jun 2023 - PresentChicago, Illinois, Us -
Director, National Field MarketingCresco Labs Aug 2022 - Jun 2023Chicago, Illinois, Us -
Senior Manager, National Field MarketingCresco Labs Jul 2022 - Aug 2022Chicago, Illinois, Us -
Manager, National Field MarketingCresco Labs May 2021 - Jul 2022Chicago, Illinois, Us -
Associate Account DirectorMosaic North America Sep 2019 - May 2021Chicago, Illinois, UsMichelob ULTRA- Movement by Michelob ULTRA Live (2020): Managed project development, financials, and influencer terms for COVID-19 pivot of Movement by Michelob ULTRA Live’s 16-episode remotely-shot digital content series- Movement by Michelob ULTRA (2019): Produced weekend-long programmed property takeover for Michelob ULTRA’s 300-person influencer summit in Austin, TX; winner of Gold PRO Award for Best Use of Event or Experiential MarketingStella Artois - East Riviera (2019): Supported implementation of Stella Artois East River Riviera campaign and PR activationBud Light- Dive Bar Tour (2019): Advanced talent and logistics for Bud Light’s 6-city Dive Bar tour featuring national country talent Kip Moore-XM Visual Brand Identity (2020): Oversaw development of visual identity of Bud Light and Bud Light Seltzer brands in the experiential space -
Senior Account ManagerMosaic North America Jul 2018 - Sep 2019Chicago, Illinois, UsBacardi- No Commission (2018): Directed event execution and brand partnership strategy for No Commission, Bacardí premium portfolio’s 2-day Miami Art Week activation; finalist for Event Marketer Pro Award for Best Multicultural CampaignAmazon- Prime Day Concert (2019): Led event strategy for Prime Day Concert 2019, integrating attendee experience with brand engagement and concert content production streamed through Prime VideoSephora- Sephoria House of Beauty (2018): Implemented brand sponsor activations for inaugural Sephoria House of Beauty in Los Angeles, CA- Sephoria House of Beauty (2019): Produced brand footprints for (12) participating brands in Los Angeles, CA -
Account Manager At Mosaic XmMosaic North America Nov 2016 - Jul 2018Chicago, Illinois, UsBud Light- Bud Light Getaway (2017): Led brand strategy and asset development and event production for 3,000 consumer-attended Bud Light Getaway event in North Charleston, SC- Bud Light Lime + Orange Sampling (2017): Developed strategy and execution for 8-market national sampling program around product innovations Bud Light Lime and Bud Light Orange- Dive Bar Tour/Live at the Dive (2017 & 2018): Advanced talent and logistics for Bud Light’s 4-city Dive Bar tour featuring national country talent Old Dominion (2017) and Jake Owen (2018)- Festival sponsorship (2017 & 2018): Executed activation footprint for Bud Light-sponsored festivals, including Meadows and Lollapalooza- Chicago Summer (2017): Directed creative implementation and execution of 360 plan around Bud Light custom Chicago summer package, including influencer promotion and launch featuring Chicago artist Brandon BreauxBacardi- Sound of Rum (2017): Led national promotion and recruitment and supported event execution for Bacardí’s Sound of Rum partnership event with Major Lazer -
Junior Account Manager At Mosaic Xm, Anheuser-BuschMosaic North America May 2015 - Nov 2016Chicago, Illinois, UsBud Light- Bud Light Party Conventions (2016): managed experiential execution of a 13-city nationwide tour- Super Bowl 50 (2016): managed staffing and supported experiential execution for all Bud Light activations in San Francisco around Super Bowl 50- ABI SAMCOM - Sales and Marketing Communications Conference (2016): supported planning and onsite execution for the Bud Light presentation for the ABI Wholesaler network- NFL On-Premise Sampling Program (2015): supported planning and managed implementation of on-premise sampling events in 7 CA markets supporting Bud Light's NFL sponsorship- House of Whatever Festival Tour (2015): supported full experiential planning, build, and execution, and managed staffing and festival sponsorship communication on a 7-festival tour- Whatever, USA (2015): supported on-site execution of WUSA 2.0Budweiser- Brooklyn Hustle On-Premise Sampling Program (2016): managed field team executing sampling activations within Brooklyn, NYTarget- Target Wellness (2016): managed program planning and execution of a 2-day sampling event for 10 wellness brands across 450 Target stores -
Account Coordinator At Mosaic Xm, Anheuser-BuschMosaic North America Mar 2014 - May 2015Chicago, Illinois, UsBud Light- Super Bowl XLIX (2015): supported event promotion and on-site execution of the House of Whatever at Super Bowl XLIX in Phoenix- House of Whatever On-Premise Sampling (2015): supported on-premise sampling events leading up to Super Bowl XLIX event in Phoenix, AZ- ABI SAMCOM - Sales and Marketing Communications Conference (2015): supported execution of Bud Light, Bud Light Lime, and Bud Light Platinum immersive events for ABI Wholesalers- Whatever, USA (2014): supported management of field teams for on-premise sampling and recruitment; supported event execution- Bud Light Platinum On-Premise Sampling (2014): supported field management and reporting for Bud Light Platinum on-premise sampling in 6 markets nationwide
Lauren Keating Skills
Lauren Keating Education Details
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University Of Notre DameMarketing
Frequently Asked Questions about Lauren Keating
What company does Lauren Keating work for?
Lauren Keating works for Cresco Labs
What is Lauren Keating's role at the current company?
Lauren Keating's current role is Director, Brand Marketing at Cresco Labs.
What is Lauren Keating's email address?
Lauren Keating's email address is la****@****aic.com
What schools did Lauren Keating attend?
Lauren Keating attended University Of Notre Dame.
What skills is Lauren Keating known for?
Lauren Keating has skills like Live Events, Event Management, Event Planning, Microsoft Excel, Strategic Planning, Brand Development, Sponsorship Activation, Marketing, Marketing Strategy, Sponsorship, Brand Activation, Integrated Brand Marketing.
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