• Independently manage priorities to balance existing product line management, new product introduction, and marketing activities. • Manage two existing product lines, including three scan head products (hardware and software) and all laser accessories. Includes incremental improvements, component obsolescence management, marketing strategy, issue resolution, pricing, customer feedback, and end of life.• Drive products through stage-gate based New Product Introduction (NPI) process, including driving heavier Product Management focus in a Project Management-based structure. Actively managing products through the first two stages of the Technology Adoption Lifecycle, then Crossing the Chasm to broader market release.• Responsible for in-depth market analysis, including segmentation and identifying target markets, market dynamics, market size and growth, market needs, communication channels, and competitive concerns.• Regularly interview customers to gather feedback to drive technical specifications or features for engineering prioritization and execution. Lead and participated in key account visits.• Introduced and drove adoption of new processes and procedures within the Product Management group, including: Aha! implementation, quarterly global Sales calls, product development documentation, cannibalization analysis, new product introduction and training, end of life analysis, and more.• Drive Marketing efforts, including: lead generation, lead follow-up and nurturing (both developing a strategy and implementing via Pardot), trade dress, brand and sales messaging, content generation, social media, and Go to Market strategy.• Provide technical and product training of Sales, new employees, and customers.• Authored and distributed over 15 pieces of technical content in two years, including white papers, technical references, articles, videos, brochures and datasheets. Continued contribution and editing of over 50 others.

• Designed and executed system configuration and testing in the Applications lab to support customers and Research and Development of new products.• Research and perform application studies of new products or materials to broaden the company’s offerings. Present these findings via white papers or conferences.• Provide customer or employee training of relevant systems and applications. Develop training materials and references.• Represent company at trade shows, conferences, and to industry contacts. Regularly attend conferences for continued growth and education.• Support Product Management and Marketing departments through research, testing competitors’ products, remaining abreast of market trends and new applications, and by producing content for marketing strategies.

- Managed workflow of three Engineers in Advanced Materials Processing Center. - Designed system configurations and tested customer applications to provide unique solutions to processing needs.- Developed and tested new processes to broaden system capabilities, provided alpha/beta testing of new hardware and software.- Developed and lead technical training courses for new employees and customers. Generated reference materials and application guides.- Worked closely with dealer network to provide training, materials and systems expertise, and customer support.- Represented company at trade events, conferences, and to industry contacts.