-Lead software strategy at home automation startup creating energy-efficient, cutting-edge smart home accessories. -Drove native smart home app development, leading UX, Matter integration, wireframes, and cross-team collaboration. -Managed product marketing strategy and organic growth across social platforms, CRM channels, and D2C websites. -Researched, built, and integrated geographical algorithms to optimize smart home accessory energy usage.

-Revamped an entire player lifecycle journey through 8 CRM channels in 12 different games that drove increases of 3x in open rates, 4x in click-through rates, 2x in retention rates, and drove millions in revenue.-Developed strategy to integrate our loyalty program into new game genres by working with 10+ cross-functional teams, analyzing user behavior, leading a/b testing, and rolling out 3+ new features per month to optimize the user experience.-Identified emerging trends in the $105B XR market, pitched innovative features for a new product, leading to new revenue streams, engagement methods, reduced churn, and MVP creation.-Partnered with the Head of New Game Initiatives to conceptualize and pitch new game ideas, develop cohesive narratives aligned with game mechanics, and conduct market research to modernize classic gameplay concepts.-Created B2B pitches, articles, and video scripts that secured 20+ new partner relationships.Established and refined brand standards through A/B testing, resulting in cohesive marketing across 12+ game portfolio.

-Worked on productions at Disney, Lucasfilm, HBO, ABC, NBC, Netflix, and Amblin Entertainment.-Liaison for top creatives on Emmy-winning productions such as The Mandalorian, The Book of Boba Fett, Silicon Valley, The Goldbergs, Saved By The Bell, The Grayman, and Schooled.-Managed the robust project slate of several film & TV projects in development at major studios/production companies.-Created draft outlines, studio notes, and summary docs for writers that allowed for efficient script revisions.

-First user for internal and external tools at $100M venture-backed VR startup; proposed new features, tested existing ones, and identified bugs in state-of-the-art VR camera hardware and software.-Created original VR experiences that were filmed on Jaunt’s 360° camera and distributed on VR platforms globally.-Developed innovative methods for directing audience attention in a 360° space on VR narrative projects.