Lauren Barrera Email and Phone Number

-Led all marketing activities and creative development for onsite cafes and hospitality services-Collaborated with FLIK nutritional team to provide helpful communication materials (both digital and print) as well educational events for customers-Implemented FLIK culinary and CPG promotions, driving engagement and sales revenue-Ensured merchandising, collateral and programs met brand standards and objectives-Performed business and sales analysis to monitor cafe and promotional performance-Presented marketing strategies, and sales analysis to clients and senior management-Collaborated with client employee resource groups to develop diversity and inclusion campaigns-Coordinated with client to develop and communicate in-house FLIK sustainability initiatives-Managed cafe website

Project Management/New Business Development-Worked with cross functional teams to coordinate the opening of 4 new cafe locations-Key contributor to $5 million in New Business Wins-Developed, pitched and won 2 new hospitality contracts worth $600k in revenue -Coordinated with contractors, engineers and clients in the design and build out of 3 new accounts including $1 Million budget rebranding/remodeling project.-Collected and organized SKU data for supply chain's grab and go innovation programsMarketing/Brand Ambassador-Provided support for new CPG product launches, promotions, and account openings/re-brandings-Co-led with Regional Brand Manager, menu and promotional management webinar trainings-Created client facing QBR decks and presented marketing initiatives such as branded wellness and sustainability platformsOperations-Attained HiPO ranking in annual performance reviews-Managed relationship and communication of operational performance with clients and senior leadership-Coordinated in-house client events with 25-400 or more attendees-4 consecutive years of over 100% achievement on sales and operating KPIs-Oversaw daily operation of accounts, including staffing, administrative duties, payroll, training, vendor ordering and inventory